Toyota did not lead 2014 Global Car Sales being outpaced by Volkswagen.

2014 Global Car Sales pinocchio tale

2014 Global Car Sales were not led by Toyota, being outpaced by Volkswagen. While the global leader as “vehicles” sales remains Honda (including trucks and motorbikes) in the “cars” sector leader was Volkswagen.

As anticipated in early January 2015, last year a little relevant step was achieved by the Volkswagen Group in the race of global leadership among Carmakers, outpacing Toyota Group as leader in the Light Passengers Vehicles (LPV) market.

According with the definition of LPV released by the OICA, it includes cars, pickups and vans below 3.5 tons.

It doesn’t include mid and large trucks and bus.

Focus2move release was based on statistics on all brands and model sales in over 110 markets representing the 99.84% of global LPV market.

However, few days after, a press release issued by Toyota Motor Company announced their annual sales at 10.3 million (including trucks) that was better than the Volkswagen announcement of 10.1 million sales (including trucks) and all media immediately reported Toyota as leader in the global sales of as “Vehicles”.

This information was reported by all main global media with great emphasis.

The trick is under the definition of “Vehicles”.

All media use “vehicle” as synonymous of cars while indeed road engines vehicles include also motorbikes, moped, and tree-wheels.

In case of adding ALL these segments, the global leader is not Toyota, neither Volkswagen, but Honda.

Meantime, we have aggregated and checked the most of December data and actual information on 2014 released by our Mobility Database are 98.4% final.

Data, reported in the table below, confirm Volkswagen Leadership in the Global Cars + LCV sales.

Rank Dec Rank 2014 Group Sales 2014 Sales 2013 Sales Dec Y.o.Y. Var. Share 2014 Share 2013
2 1 Volkswagen 9.954.676 9.439.834 822.787 5,5% 11,5% 11,2%
1 2 Toyota 9.834.384 9.596.518 873.043 2,5% 11,3% 11,4%
4 3 GM 8.047.654 8.037.355 737.910 0,1% 9,3% 9,6%
3 4 Renault-Nissan 7.993.365 7.740.537 758.124 3,3% 9,2% 9,2%
5 5 Hyundai-Kia 7.624.843 7.249.762 682.567 5,2% 8,8% 8,6%
6 6 Ford 5.911.319 5.845.083 525.866 1,1% 6,8% 7,0%
8 7 FCA 4.612.651 4.312.595 418.210 7,0% 5,3% 5,1%
7 8 Honda 4.414.172 4.262.065 419.924 3,6% 5,1% 5,1%
9 9 PSA 3.138.298 2.977.048 268.380 5,4% 3,6% 3,5%
10 10 Suzuki 2.936.886 2.740.308 264.627 7,2% 3,4% 3,3%
11 11 BMW 2.132.384 1.978.972 205.298 7,8% 2,5% 2,4%
12 12 SAIC 2.081.472 1.922.414 195.029 8,3% 2,4% 2,3%
13 13 Mercedes Daimler 1.935.601 1.774.357 181.850 9,1% 2,2% 2,1%
16 14 Mazda 1.370.347 1.287.283 115.962 6,5% 1,6% 1,5%
15 15 ChangAn 1.361.442 1.079.683 116.043 26,1% 1,6% 1,3%
17 16 Mitsubishi 1.143.316 1.122.007 111.734 1,9% 1,3% 1,3%
20 17 BAIC 1.005.722 758.802 85.371 32,5% 1,2% 0,9%
14 18 Geely Group 984.373 1.071.399 120.672 -8,1% 1,1% 1,3%
22 19 No Group 951.423 1.926.834 75.110 -50,6% 1,1% 2,3%
18 20 Dongfeng Motor 908.284 908.377 106.519 0,0% 1,0% 1,1%
21 21 Fuji Heavy Industries 857.407 772.299 78.913 11,0% 1,0% 0,9%
24 22 Tata 827.238 828.068 67.695 -0,1% 1,0% 1,0%
19 23 Chery Automobile 781.727 563.534 93.025 38,7% 0,9% 0,7%
23 24 Great Wall Motors 779.298 814.133 73.605 -4,3% 0,9% 1,0%
25 25 FAW 504.046 613.684 59.507 -17,9% 0,6% 0,7%
27 26 Brilliance 498.631 513.080 51.848 -2,8% 0,6% 0,6%
28 27 Mahindra Group 492.968 543.149 44.584 -9,2% 0,6% 0,6%
26 28 BYD 445.667 514.535 54.148 -13,4% 0,5% 0,6%
29 29 Isuzu Motors 377.326 373.095 38.782 1,1% 0,4% 0,4%
34 30 JAC 283.924 377.571 21.614 -24,8% 0,3% 0,4%
32 31 Saipa 283.414 237.724 28.261 19,2% 0,3% 0,3%
30 32 GM-SAIC-Wuling 244.787 100.500 35.451 143,6% 0,3% 0,1%

(671)

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