Alfa Romeo. New models are pushing 2017 sales up 48%

alfa romeo global performance alfa romeo global performance

Alfa Romeo Global performance in the first eight months of the 2017 is finally positive after seven years of fall, pulled up by the new Giulia sales and first units retailed of the SUV Stelvio. Sales up in North America, Europe and GCC. The Giulietta is the best-selling model.

Following the very negative performance reported in the period 2010-2016, during the first eight months of the 2017 Alfa Romeo is finally recovering with  global sales increased 48.1% at 68.226 units.

At regional-wise, North America is growing fast, but the brand re-started distribution just few months ago, while GCC region grew 97% and Europe 38.6%.

Key for this success has been the launch of two new models, the Giulia last year and the Stelvio in the 2017. Actually the best selling model is the Giulietta with 26.454 sales (-19.1%) followed by the Giulia with 22.432 (+529%) and the Mi.To with 5.984 (-23.3%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Alfa Romeo Global Performance Report

In the period 2010-2016 Alfa Romeo has scored a really poor performance in the last sixth years, declining from 119.000 sales in the 2010 to 72.400 in the 2016, performing a Compound annual growth rate (C.A.G.R) of -6.5%, while the industry CAGR in the period was +4.6%.

In this period, Alfa Romeo has lost 19 steps within the Global Car Brands Ranking landing in the 84th place.

Sales split at regional level confirmed in the 2016 the supremacy of the European region counting the 92.3% of total sales (it was 94.1% in the 2010).

Sales in Asia count 3.6% (from 3.0%), while American sales represent the 2.3% (from 0.8%).

In our report we figure out this brand’s sales data in 85 different countries, with forecast up to the 2022.

On top of all, in the 2016 there was Italy with 50.2% of global sales share (from 43.7% in the 2010), ahead of France with 10.1% (from 11.1%), UK with 6.7% (from 7.4%), Germany with 5.9% and Spain with 4.4%.

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Rank 2017 Regional sales Q1 Q2 Jul 17 Aug 17 YTD Aug 17 Var YTD 2017
2 America North 1.136 2.805 1.307 1.261 6.509 1318,1%
8 GCC 56 39 45 58 198 97,6%
10 Africa 76 62 25 8 172 78,7%
1 UE 21.516 24.490 6.978 4.573 57.557 38,6%
6 Levant 219 164 72 60 515 35,2%
4 Pacific 276 326 91 117 810 31,2%
5 LatAm 297 270 112 110 790 13,9%
3 Asia 507 400 117 118 1.142 -13,3%
9 Africa North 66 65 32 33 196 -15,9%
7 Europe East 142 120 32 24 318 -41,1%
11 Asean 4 7 2 1 14 -61,8%
12 CIS 4 2 6 -91,0%
Total 24.299 28.749 8.814 6.364 68.226 48,1%

Ran 2017 Rank 2016 Models Sales 2017 Sales Aug Var 2017 Var Aug
1 1 Alfa Romeo Giulietta 26.454 1.933 -19,1% -17,7%
2 3 Alfa Romeo Giulia 22.432 2.239 529,1% 161,9%
3 2 Alfa Romeo MiTo 5.984 869 -23,3% 30,5%
4 8 Alfa Romeo Stelvio 4.993 925
5 4 Alfa Romeo 4C 942 98 -20,6% -24,7%

(1323)

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