Flash Reports

Argentina: the crazy market boomed 31% in September. Renault new market leader.

Accordingly with data released by ADEFA and ACARA, the Argentinian Associations of Car Manufacturers and Dealers, in September 2013 the light passengers vehicles sold in Argentina were 80.977, up 31% from last year, the 6th year-on-year increase in a row. Year to date sales were 721.322, up 11.9%.

As was clearly explained by a Polk analyst, Augusto Amorin, the car market demand – and luxury product overall – actually is pushed up by country financial difficulties. As clearly explained by Augusto, “Traditionally a small market for luxury products, Argentina is taking advantage of another economic factor. The country is virtually banned from international capital markets so its reserves are the only source to pay off debt. To keep dollars from leaving the country, the government has adopted several measures, including pushing OEMs to set prices in pesos, the local currency. For these prices, the official rate is applied, which is already up 10% this year. On July 15, the official rate was 5.44 pesos for a dollar. However, there is an unofficial market where the dollar was 8.55 pesos. For example, a BMW 335i has a price tag of 483,500 pesos. According to the official exchange rate, the sedan would cost less than $89,000, but $57,000 following the “black” rate. For this reason, people who have dollars are selling it in the “black” market and buying luxury vehicles.”

Looking at the best brands performance:

Renault was back on top of the list as in July, up 2 spots from August. Sales were 13.609 and the share boomed at 16.8%, up 2.3 points from the previous month. Year-to-date Renault was third with 106.282, fighting with Chevrolet for the second place, but too far from Volkswagen leadership, for this year. Renault posted 4 models in top ten, with Sandero in third.

Volkswagen was under pressure by the two main competitors and slipped in second for few units. Sales were 13.572 with 16.8% of share, down 0.5 points. Year-to-date Volkswagen leaded with 125.308 sales and 17.4% of share, down 2.7 points from full year 2012. Sales were 111.165 with a share of 17.5%. The Gol was leader again, but only another model, the Suran in 9th, was in the top twenty.

Chevrolet was third, down 1 spot, selling 13.331 units and a share of 16.5%, up 1.1 points of share from the previous month. Year-to-date it was second with 108.283 sales and a share of 15.0%, down 1.6 points from FY 2012. Bestselling model was the Classic (Corsa in Europe) ranked second.

Fiat in 4th sold 9.404 units with a share of 11.6%, down 0.8 points from the previous month. Year-to-date sales were 84.887 with a share of 11.8%, up 1.8 points of share. Following a strong first half, in the third quarter Fiat has lost speed. The top model was the Palio ranked 11th.

Peugeot was 5thselling 9.180 vehicles with a share of 11.3%, down 1.0 points from the previous month. Year-to-date sales were 78.685 with a share of 10.9%, up 0.9 points from FY 2012. The best-selling model was the 208 ranked 4th.

Ford was 6th with 8.257 sales and a share of 10.2%, down 0.8 points from the previous month. Year-to-date sales were 91.542 with a share of 12.7%, up 0.5 points from FY 2012. The best-selling model was the Ecosport in 7th position.

Toyota was stable in 7th selling 4.216 units with a share of 5.2%, up 0.3 points of share. Year-to-date sales were 40.881 with a share of 5.7%, up 0.1 points from FY 2012. The top model was again the Hilux ranked 7th.

Citroen was 8th, selling 3.424 vehicles with a share of 4.2%, down 0.3 points from the previous month. Year-to-date sales were 32.909 with a share of 4.6%, up 0.8 points from FY 2012.

In the table below the Top 25 brands ranked for year to date position:

Rank Sep

Rank Aug

Rank 2013

Brand

Sep

YTD Sep

FY 2012

I Half 2013

Aug 2013

Sep 2013

YTD 2013

1

3

3

Renault

13.609

106.282

14,7%

14,0%

14,5%

16,8%

14,7%

2

1

1

Volkswagen

13.572

125.308

20,1%

17,6%

17,3%

16,8%

17,4%

3

2

2

Chevrolet

13.331

108.283

16,6%

14,6%

15,4%

16,5%

15,0%

4

4

5

Fiat

9.404

84.887

10,0%

11,8%

12,4%

11,6%

11,8%

5

5

6

Peugeot

9.180

78.685

10,0%

10,6%

12,3%

11,3%

10,9%

6

6

4

Ford

8.257

91.542

12,2%

13,6%

11,0%

10,2%

12,7%

7

7

7

Toyota

4.216

40.881

5,6%

6,0%

4,9%

5,2%

5,7%

8

8

8

Citroen

3.424

32.909

3,8%

4,6%

4,5%

4,2%

4,6%

9

9

9

Honda

1.214

9.784

2,0%

1,3%

1,7%

1,5%

1,4%

10

10

10

Mercedes

898

7.965

0,8%

1,1%

1,2%

1,1%

1,1%

11

11

11

Chery

736

6.194

0,8%

0,8%

0,9%

0,9%

0,9%

12

14

12

Audi

575

6.037

0,8%

0,9%

0,7%

0,7%

0,8%

13

13

13

Nissan

507

4.350

0,5%

0,6%

0,7%

0,6%

0,6%

14

12

14

Hyundai

483

3.898

0,5%

0,5%

0,7%

0,6%

0,5%

15

15

15

BMW

296

3.293

0,3%

0,5%

0,4%

0,4%

0,5%

16

16

17

Kia

277

1.729

0,2%

0,2%

0,3%

0,3%

0,2%

17

18

16

Jeep

232

2.330

0,2%

0,4%

0,2%

0,3%

0,3%

18

19

18

Iveco

217

1.712

0,2%

0,2%

0,2%

0,3%

0,2%

19

17

19

Dodge

152

1.694

0,3%

0,2%

0,3%

0,2%

0,2%

20

20

21

Alfa Romeo

63

548

0,0%

0,1%

0,1%

0,1%

0,1%

20

25

24

Land Rover

63

325

0,0%

0,0%

0,0%

0,1%

0,0%

21

23

23

Volvo

59

479

0,1%

0,1%

0,1%

0,1%

0,1%

22

21

22

Mitsubishi

56

531

0,1%

0,1%

0,1%

0,1%

0,1%

23

22

20

Mini

51

589

0,1%

0,1%

0,1%

0,1%

0,1%

24

24

25

Subaru

42

320

0,0%

0,0%

0,0%

0,1%

0,0%

25

26

26

Smart

26

307

0,0%

0,0%

0,0%

0,0%

0,0%

Volkswagen Gol was again on top of the list with 5.490 sales and 6.8% of share, down 0.3 points from the previous month. Year-to-date sales were 46.042 with a share of 6.4%, down 1.4 points from FY 2012.

Chevrolet Classic was 2nd with 3.391 units and a share flat at 4.2%. Year to date sales were 30.581 with a share of 4.3%, down 1.0 points from FY 2012.

Renault Sandero was third, up 3 spots, with 2.916 sales and 3.6% of share, up 0.7 points. Year to date Sandero was 12th with 16.124 sales and 2.2% of share, up 0.5 points from FY 2012.

Peugeot 208 was 4th with 2.888 units and a share of 3.6%, down 0.5 points, followed by Renault Clio with 2.703 sales and 3.3% of share. Renault Duster was 6th with 2.656 sales and 3.3% of share, ahead of Ford Ecosport, 7th with 2.649 sales and 3.3% of share.

Toyota Hilux was 8th with 2.159 units and a share of 2.7%, up 0.1 points from the previous month, followed by Volkswagen Suran in 9th with 1.957 units and a share of 2.4%, up 0.3 points from the previous month. Renault Kangoo advanced in 10th with 1.878 sales and 2.3% of share.

In the table below, the Best 25 selling models, ranked for last month position:

Rank Sep

Rank Aug

Rank 2013

Model

Sep

YTD Sep

FY   2012

I Half 2013

Aug 2013

Sep 2013

YTD 2013

1

1

1

Volkswagen Gol

5.490

   46.042

7,8%

6,3%

7,1%

6,8%

6,4%

2

2

2

Chevrolet Classic

3.391

   30.581

5,3%

4,2%

4,2%

4,2%

4,3%

3

6

12

Renault Sandero

2.916

   16.124

2,8%

1,7%

2,9%

3,6%

2,2%

4

3

27

Peugeot 208

2.888

       8.484

0,0%

0,0%

4,1%

3,6%

1,2%

5

5

3

Renault Clio Mio

2.703

   25.916

2,9%

3,6%

3,3%

3,3%

3,6%

6

10

6

Renault Duster

2.656

   22.702

2,4%

3,4%

2,3%

3,3%

3,2%

7

4

4

Ford Ecosport

2.649

   25.869

2,7%

3,6%

3,6%

3,3%

3,6%

8

7

7

Toyota Hilux

2.159

   22.232

2,9%

3,2%

2,6%

2,7%

3,1%

9

16

10

Volkswagen Suran

1.957

   17.910

3,3%

2,6%

2,1%

2,4%

2,5%

10

11

11

Renault Kangoo

1.878

   16.531

2,7%

2,4%

2,3%

2,3%

2,3%

11

9

9

Fiat Palio

1.874

   17.995

1,3%

2,6%

2,3%

2,3%

2,5%

12

12

5

Peugeot 207

1.748

   25.594

3,8%

4,1%

2,2%

2,2%

3,6%

13

8

14

Ford Ranger

1.743

   15.677

2,0%

2,1%

2,4%

2,2%

2,2%

14

13

16

Peugeot Partner

1.728

   14.051

1,9%

2,0%

2,2%

2,1%

2,0%

15

19

32

Renault Logan

1.685

       7.343

1,2%

0,6%

1,9%

2,1%

1,0%

16

14

15

Ford KA

1.684

   14.659

2,8%

2,2%

2,1%

2,1%

2,0%

17

20

21

Fiat Siena

1.583

   11.972

1,9%

1,6%

1,8%

2,0%

1,7%

18

18

13

Peugeot 308

1.547

   15.719

1,7%

2,4%

2,0%

1,9%

2,2%

19

15

19

Fiat Uno

1.468

   12.937

2,2%

1,8%

2,1%

1,8%

1,8%

20

17

25

Citroen C3

1.439

       9.323

0,5%

1,1%

2,0%

1,8%

1,3%

21

29

41

Chevrolet Onix

1.408

       5.405

0,0%

0,4%

1,3%

1,7%

0,8%

22

34

8

Ford Fiesta

1.361

   18.194

2,0%

3,0%

1,1%

1,7%

2,5%

23

25

23

Volkswagen Amarok

1.357

   11.590

1,8%

1,6%

1,6%

1,7%

1,6%

24

22

17

Chevrolet Celta

1.283

   13.780

2,4%

2,1%

1,6%

1,6%

1,9%

25

27

20

Toyota Corolla

1.266

   12.673

1,9%

1,9%

1,5%

1,6%

1,8%

Please note that Argentina’s sales statistics are subject to heavy update in the month following the closing. Focus2move update reports following new data released by sources.

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