Argentina: January 2014 VW & Renault head to head fight heats the market.

Accordingly with data released by ADEFA and ACARA, the Argentinian Associations of Car Manufacturers and Dealers, in January 2014 the light passenger’s vehicles sold in Argentina have been 104.093 sales, down 1.9% from last year.

Following the 2013 all-time record volume and a roaring December, the New Year started slow, anyhow better than forecast by the local Dealer Association, that fears the negative impact of increased duties on imported vehicles.

Looking at the best brands performance:

Volkswagen started the year on top of the list, but the 17.624 retails were only 59 more than Renault’s anticipating an exciting fight for leadership for the rest of the year. Market share at 15.8% was down 0.9 points from the previous month. Gol was market leader, as usual, with Suran and Amarok in 8th and 9th place.

Renault was second but just for a breath. Retails were 17.565 and the share at 15.7% was not bad despite down 4.3 points from December, when the rush for year-end had boomed up the performance. Best-selling model in the year was Duster in 5th, down 3 spots, with Clio 10th, down 7 spots and Sandero in 13th down 9 spots.

Chevrolet was third with 16.237 sales and a share of 14.5%, down 0.2 points of share from the previous month. The Best-selling model was the Classic (Corsa in Europe) ranked only 19th, while Spin, Celta and Onix ranked between the 24th and 26th.

Fiat advanced in fourth, up 2 spots, selling 13.956 units with a share of 12.5%, up 4.0 points from the awful previous month. The top model was Siena in 7th place followed by Palio in 11th and Uno in 28th.

Peugeot was 5th selling 13.515 vehicles with a share of 12.1%, up 2.9 points from the previous month. The best-selling model was 308 in 4th followed by 208 in 6th and Partner in 12th.

Ford was 6th with 13.297 sales and a share of 11.9%, flat from the previous month. The best-selling models was Ecosport at the best place ever in second, followed by Fiesta in 16th, Focus in 18th and Ranger in 21st.

Toyota was 7th selling 6.715 units with a share of 6.0%, down 0.6 points of share from December. The top model was the Hilux advanced in third while Etios outpaced Corolla respectively in 14th and 15th place.

Citroen was 8th selling 4.855 vehicles with a share of 4.3%, down 0.1 points from the previous month. The bestselling model was the C4 ranked 17th with C3 in 27th.

In the table below the Top 25 brands ranked for year to date position:

Rank Jan

Rank Dec

Rank 2013

Brand

Sales Jan

Share I Half ’13

Share Q3 ’13

Share Q4 ’13

Share Dec

Share Jan

1

2

1

Volkswagen

         17.624

17,6%

16,9%

16,3%

16,9%

15,8%

2

1

2

Renault

         17.565

14,1%

16,2%

17,4%

20,0%

15,7%

3

3

3

Chevrolet

         16.237

14,6%

15,8%

16,1%

14,7%

14,5%

4

6

5

Fiat

         13.956

11,6%

11,8%

9,8%

8,5%

12,5%

5

5

6

Peugeot

         13.515

10,6%

11,6%

9,9%

9,2%

12,1%

6

4

4

Ford

         13.297

13,6%

11,0%

12,1%

11,9%

11,9%

7

7

7

Toyota

           6.715

6,0%

5,0%

6,5%

6,6%

6,0%

8

8

8

Citroen

           4.855

4,6%

4,4%

4,5%

4,4%

4,3%

9

10

9

Honda

           1.896

1,3%

1,4%

1,3%

1,2%

1,7%

10

9

10

Mercedes

           1.269

1,1%

1,2%

1,3%

1,7%

1,1%

11

11

12

Audi

               989

0,9%

0,7%

0,7%

1,0%

0,9%

12

12

11

Chery

               925

0,8%

0,9%

0,8%

0,9%

0,8%

13

15

14

Hyundai

               646

0,5%

0,6%

0,5%

0,4%

0,6%

14

17

15

BMW

               537

0,5%

0,3%

0,4%

0,3%

0,5%

15

14

16

Jeep

               366

0,4%

0,3%

0,3%

0,4%

0,3%

16

13

13

Nissan

               319

0,6%

0,6%

0,7%

0,6%

0,3%

17

18

17

Kia

               252

0,2%

0,3%

0,2%

0,2%

0,2%

18

19

19

Dodge

               246

0,2%

0,2%

0,2%

0,2%

0,2%

19

16

18

Iveco

               155

0,2%

0,2%

0,4%

0,4%

0,1%

20

25

20

Mini

               111

0,1%

0,1%

0,1%

0,1%

0,1%

21

20

22

Mitsubishi

                 70

0,1%

0,1%

0,1%

0,1%

0,1%

22

24

23

Volvo

                 69

0,1%

0,1%

0,1%

0,1%

0,1%

23

21

21

Alfa Romeo

                 56

0,1%

0,1%

0,1%

0,1%

0,1%

24

26

26

Smart

                 54

0,0%

0,0%

0,1%

0,1%

0,0%

25

23

25

Land Rover

                 46

0,0%

0,1%

0,1%

0,1%

0,0%

In the table below, the Best 40 selling models, ranked for last month position:

Rank Jan

Rank Dec

Rank 2013

Brand

Sales Jan

Share I Half ’13

Share Q3 ’13

Share Q4 ’13

Share Dec

Jan

1

1

1

Volkswagen Gol

             4.723

6,3%

6,7%

6,2%

6,0%

4,4%

2

6

4

Ford Ecosport

             3.902

3,6%

3,7%

3,2%

2,9%

3,6%

3

7

7

Toyota Hilux

             3.501

3,2%

2,8%

2,7%

2,7%

3,2%

4

13

14

Peugeot 308

             3.445

2,4%

1,9%

1,8%

2,1%

3,2%

5

2

5

Renault Duster

             3.138

3,4%

3,1%

3,8%

4,5%

2,9%

6

27

27

Peugeot 208

             3.136

0,1%

3,5%

2,4%

1,3%

2,9%

7

24

24

Fiat Siena

             3.110

1,6%

1,8%

1,7%

1,5%

2,9%

8

5

9

Volkswagen Suran

             2.895

2,6%

2,3%

2,7%

2,9%

2,7%

9

14

23

Volkswagen Amarok

             2.598

1,6%

1,6%

2,0%

2,1%

2,4%

10

3

3

Renault Clio Mio

             2.496

3,6%

3,6%

3,8%

4,4%

2,3%

11

18

11

Fiat Palio

             2.394

2,5%

2,4%

2,2%

1,8%

2,2%

12

17

16

Peugeot Partner

             2.240

2,0%

2,0%

2,1%

1,9%

2,1%

13

4

10

Renault Sandero

             2.173

1,7%

3,3%

3,4%

3,9%

2,0%

14

25

56

Toyota Etios

             2.135

0,0%

0,4%

1,3%

1,4%

2,0%

15

23

22

Toyota Corolla

             2.013

2,0%

1,4%

1,5%

1,5%

1,9%

16

15

8

Ford Fiesta

             1.841

3,1%

1,7%

2,2%

2,0%

1,7%

17

28

42

Citroen C4

             1.764

0,7%

0,7%

1,1%

1,2%

1,6%

18

8

18

Ford Focus

             1.703

2,0%

1,7%

1,9%

2,4%

1,6%

19

10

2

Chevrolet Classic

             1.662

4,3%

4,3%

3,2%

2,3%

1,5%

20

20

6

Peugeot 207

             1.580

4,1%

2,7%

1,8%

1,7%

1,5%

21

12

13

Ford Ranger

             1.576

2,1%

2,4%

2,2%

2,1%

1,5%

22

9

12

Renault Kangoo

             1.568

2,4%

2,1%

2,3%

2,4%

1,5%

23

19

26

Volkswagen Voyage

             1.531

1,5%

1,5%

1,5%

1,7%

1,4%

24

21

32

Chevrolet Spin

             1.521

0,9%

1,0%

1,6%

1,6%

1,4%

25

11

17

Chevrolet Celta

             1.465

2,1%

1,7%

1,6%

2,1%

1,4%

26

29

39

Chevrolet Onix

             1.463

0,4%

1,5%

1,5%

1,2%

1,4%

27

26

19

Citroen C3

             1.443

1,9%

1,7%

1,6%

1,4%

1,3%

28

31

20

Fiat Uno

             1.419

1,9%

1,8%

1,3%

1,1%

1,3%

29

32

29

Peugeot 408

             1.388

1,3%

1,1%

0,9%

1,1%

1,3%

30

30

31

Chevrolet S10

             1.274

1,1%

1,1%

1,1%

1,2%

1,2%

31

43

34

Fiat Strada

             1.174

1,1%

0,9%

0,7%

0,7%

1,1%

32

35

30

Volkswagen Vento

             1.081

1,3%

1,1%

1,0%

1,0%

1,0%

33

49

40

Fiat Punto

             1.072

0,8%

1,2%

0,6%

0,5%

1,0%

34

16

15

Ford KA

             1.004

2,2%

1,8%

2,1%

1,9%

0,9%

35

38

41

Chevrolet Prisma

                 991

0,4%

1,4%

1,1%

0,9%

0,9%

36

34

25

Volkswagen Fox

                 962

1,7%

1,6%

1,2%

1,0%

0,9%

37

42

44

Volkswagen Saveiro

                 924

0,8%

0,7%

0,8%

0,7%

0,9%

38

33

21

Chevrolet Agile

                 899

2,0%

1,6%

1,3%

1,1%

0,8%

39

22

37

Chevrolet Aveo

                 890

1,0%

0,5%

1,5%

1,5%

0,8%

40

37

38

Citroen Berlingo

                 837

0,9%

0,9%

0,9%

0,9%

0,8%

Please note that Argentina’s sales statistics are subject to update in the the next months

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