Audi. The 2017 was flat at global level

Audi Global Performance Audi Global Performance

Audi Global Performance in the first eleven months of the 2017 was flat from the previous year. Sales are falling in many regions, starting from the GCC, the CIS and Africa (excluding the Magreb). The top model has been the A3.

Following the strong performance scored in the period 2010-2016, in the first nine months of the 2017 Audi has lost momentum and with 1.73 million sales was flat from the previous year, while others Premium brands are all growing up.

At regional level the best increase had been scored in North America with sales up 7.8% and Levant (+11.5%), but has lost in too many regions. The deepest lost were in the GCC area (-31.6%) but was disappointing the performance in the CIS (-13.2%).

At model wise, the best model was the A3 with 286.000 sales followed by the Q5 with 251.000 and the A4 with 202.000.

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Audi Global Performance Report

In the period 2010-2016 Audi global sales improved for almost 1.0 million units, from 1.17 million in the 2010 to 1.87 million in the 2016, performing a Compound annual growth rate  (C.A.G.R) of 10.0%.

In this period, Audi gained six spots in the global car brand ranking advancing in 13th place from the 19th.

Sales split at regional level confirmed in the 2016 the supremacy of the Europe counting the 46.9% of total sales (it was 56.7% in the 2010). However, sales in Asia are now very relevant, counting 36.0% (from 28.9%), while American sales are the 14.8% of the total (from 11.7%).

In our report we figure out Audi sales in 132 different countries, with forecast up to the 2022.

On top of all, in the 2016 there is China with 31.6% of global sales share (from 19.5% in the 2010), ahead of Germany with 15.5% (from 22.8%), USA with 11.2% (from 8.7%),  United Kingdom with 9.5% and France with 3.5%.

In the research, we report sales for each model in each country from 2010 to 2016.

Please click on the product figure to see the Contents details.

Rank 2017 Rank 2016 Regional Sales Sales Q1 ’17 Sales Q2 ’17 Sales Q3 ’17 Sales Oct 17 Sales Nov 17 Sales YTD 2017
9 10 Levant 1.817 1.345 1.132 271 141 4.706
3 3 America North 52.534 68.641 67.691 22.488 22.123 233.477
1 1 UE 220.447 221.246 199.045 66.523 65.327 772.588
4 4 LatAm 8.047 9.467 9.043 3.203 3.196 32.956
6 7 Europe East 2.947 6.404 4.135 3.909 2.431 19.825
2 2 Asia 144.780 154.188 181.510 59.658 65.584 605.721
12 12 Africa North 763 822 717 285 395 2.982
5 5 Pacific 5.795 6.039 5.902 2.881 2.094 22.710
8 8 Africa 2.887 2.932 3.136 1.022 1.231 11.207
11 11 Asean 884 1.066 1.025 401 377 3.754
7 6 CIS 4.343 5.487 4.875 1.775 1.816 18.297
10 9 GCC 1.193 1.040 935 350 408 3.926
Total 446.437 478.678 479.146 162.766 165.122 1.732.148

Rank 2017 Rank 2016 Top Models Sales Q1 Sales Q2 Sales Q3 Sales October 2017 Sales November 2017 Sales YTD 2017
1 1 Audi A3 81.757 77.965 73.859 25.394 27.741 286.718
2 2 Audi Q5 63.729 63.216 75.060 23.913 25.508 251.427
3 3 Audi A4 56.478 58.566 51.297 18.085 17.873 202.299
4 4 Audi Q3 48.684 54.108 55.725 18.331 17.188 194.035
5 5 Audi A6L 32.046 34.837 39.676 14.486 14.690 135.735
6 8 Audi A4L 23.523 27.996 34.417 11.338 13.022 110.296
7 6 Audi A6 29.126 28.820 27.684 9.502 8.850 103.982
8 10 Audi A5 21.920 30.444 28.124 8.308 7.875 96.671
9 9 Audi Q7 23.060 25.451 24.783 7.847 8.197 89.338
10 7 Audi A1 23.085 26.900 20.066 8.164 7.390 85.605

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