Audi. Global sales fell down, unique among premium

Audi Global Performance Audi Global Performance

Audi Global Performance in the first nine months of the 2017 was down 2.2% despite the good score in North America. Sales are falling in many regions, starting from the GCC, the CIS and Africa (excluding the Magreb). The top model has been the A3.

Following the strong performance scored in the period 2010-2016, in the first nine months of the 2017 Audi has lost momentum and with 1.405.838 sales has lost 1.2%, while the others Premium brands are all growing up.

At regional level the best increase had been scored in North America with sales up 7.8% and Levant (+8.5%), but has lost in too many regions. The deepest lost were in the GCC area (-30.7%) but was really disappointing the performance in the CIS (-17.5%) and in Africa (-10.5%).

At model wise, the best model was the A3 with 239.000 sales (-7.8%) followed by the A4 with 167.000 (-7.7%) and the Q5 with 109.218 (+2.8%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Audi Global Performance Report

In the period 2010-2016 Audi global sales improved for almost 1.0 million units, from 1.17 million in the 2010 to 1.87 million in the 2016, performing a Compound annual growth rate  (C.A.G.R) of 10.0%.

In this period, Audi gained six spots in the global car brand ranking advancing in 13th place from the 19th.

Sales split at regional level confirmed in the 2016 the supremacy of the Europe counting the 46.9% of total sales (it was 56.7% in the 2010). However, sales in Asia are now very relevant, counting 36.0% (from 28.9%), while American sales are the 14.8% of the total (from 11.7%).

In our report we figure out Audi sales in 132 different countries, with forecast up to the 2022.

On top of all, in the 2016 there is China with 31.6% of global sales share (from 19.5% in the 2010), ahead of Germany with 15.5% (from 22.8%), USA with 11.2% (from 8.7%),  United Kingdom with 9.5% and France with 3.5%.

In the research, we report sales for each model in each country from 2010 to 2016.

Please click on the product figure to see the Contents details.

Rank 2017 Rank 2016 Regional Sales Sales Q1 ’17 Sales Q2 ’17 Sales Q3 ’17 Sales YTD 2017 Variation 2017
9 10 Levant 1.817 1.345 1.136 4.298 8,5%
3 3 America North 52.534 68.641 67.691 188.866 7,8%
1 1 UE 220.414 221.063 198.884 640.361 0,0%
2 2 Asia 144.908 155.847 181.540 482.296 -4,2%
4 4 LatAm 8.047 9.467 9.043 26.558 -4,3%
7 7 Europe East 2.870 6.410 4.120 13.400 -7,0%
12 12 Africa North 763 822 717 2.302 -7,4%
5 5 Pacific 5.795 6.039 5.902 17.736 -9,5%
8 8 Africa 2.889 2.934 3.136 8.960 -10,5%
11 11 Asean 884 1.059 1.135 3.078 -10,5%
6 6 CIS 4.359 5.503 4.874 14.737 -17,5%
10 9 GCC 1.200 1.033 1.014 3.247 -30,7%
Total 446.480 480.165 479.193 1.405.838 -1,2%

Rank 2017 Rank 2016 Top Models Sales Q1 Sales Q2 Sales Q3 Sales 2017 Variation 2017
1 1 Audi A3 83.407 79.532 76.115 239.054 -7,8%
2 2 Audi A4 56.490 58.564 52.356 167.409 -7,7%
3 4 Audi Q5 33.299 35.391 40.527 109.218 2,8%
4 5 Audi A6L 32.046 34.837 39.676 106.559 3,1%
5 3 Audi Q3 31.816 33.837 30.766 96.418 -12,5%
6 7 Audi Q5L 30.427 27.796 34.513 92.736 -6,0%
7 9 Audi A4L 23.523 27.996 34.417 85.936 6,1%
8 6 Audi A6 29.098 28.819 27.665 85.582 -17,8%
9 12 Audi A5 21.911 30.435 27.927 80.273 33,9%
10 10 Audi Q7 23.634 27.460 25.227 76.321 0,4%

(1540)

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