Flash Reports

Australia: in April ’12 Toyota was back over 20% of share.

Toyota leads the Australian industry not only in volume, but in reputation as well. In April 2012, AMR Consulting released the results of its survey of 6.000 Australians. The survey ranked the “Brand Reputation” of companies in all sectors. Toyota ranked fourth overall and first in the automotive sector. Toyota is perceived quite well by Australians in the areas of innovation and product value. Other carmakers in the Top 50 Australian Brands were Mazda (10th in absolute and 2nd as carmaker) and Holden, the local producer controlled by General Motors (it was 14th in absolute and 3rd in the sector).

Toyota performed particularly well in April with 16.568 sales and market share at 21.5%, up 2.2 points from the previous month. Holden share continued to decline (from 12.0% in January to 9.8% in April) and in the month has lost the 2nd position in favor of Mazda (stable at 10.0% market share). Hyundai continues to grow, and with 7.017 sales in April, achieved a share of 9.1%. Ford was 5th at 8.2%, while Nissan dropped, as in the rest of the world, having to digest the March push to deliver the best possible fiscal year end.

Mitsubishi dropped in April as well, with only 3.748 units sold and a market share of 4.9%, down 1.4 points from March.

Mercedes is the luxury segment leader with 1.583 sales and 2.1% market share, up 0.2 points from March.

In the table below, the Top 25 Brands ranked by YTD April position:

 Ranking

 Brand

Apr

Ytd Apr

J

F

M

A

Ytd Apr

1

Toyota

16.568

63.943

18,7%

17,7%

19,3%

21,5%

19,3%

2

Holden

7.589

36.534

12,0%

11,6%

10,7%

9,8%

11,0%

3

Mazda

7.681

34.194

11,2%

10,4%

9,8%

10,0%

10,3%

4

Hyundai

7.017

29.254

8,6%

8,8%

8,7%

9,1%

8,8%

5

Ford

6.306

26.901

7,7%

8,3%

8,2%

8,2%

8,1%

6

Nissan

4.686

23.728

7,1%

7,4%

7,8%

6,1%

7,2%

7

Mitsubishi

3.748

19.487

6,1%

6,2%

6,3%

4,9%

5,9%

8

Volkswagen

3.798

15.781

4,5%

4,9%

4,7%

4,9%

4,8%

9

Subaru

3.003

13.437

4,3%

3,8%

4,2%

3,9%

4,1%

10

Kia

2.505

9.509

3,0%

2,4%

2,9%

3,2%

2,9%

11

Honda

2.485

8.914

2,1%

3,1%

2,4%

3,2%

2,7%

12

Suzuki

1.508

7.215

2,2%

2,2%

2,3%

2,0%

2,2%

13

Mercedes

1.583

6.174

1,6%

1,9%

1,9%

2,1%

1,9%

14

Audi

901

5.258

1,8%

1,7%

1,6%

1,2%

1,6%

15

BMW

1.353

5.415

1,6%

1,5%

1,7%

1,8%

1,6%

16

Jeep

1.286

4.472

1,4%

1,4%

0,9%

1,7%

1,3%

17

Great Wall

836

3.684

1,2%

1,2%

1,0%

1,1%

1,1%

18

Land Rover

548

2.898

0,9%

0,9%

1,0%

0,7%

0,9%

19

Isuzu Ute

439

2.027

0,5%

0,8%

0,6%

0,6%

0,6%

20

Lexus

626

2.110

0,6%

0,5%

0,7%

0,8%

0,6%

21

Volvo

373

1.792

0,6%

0,6%

0,4%

0,5%

0,5%

22

Peugeot

543

1.684

0,4%

0,4%

0,5%

0,7%

0,5%

23

Skoda

208

1.078

0,2%

0,4%

0,4%

0,3%

0,3%

24

Renault

264

1.037

0,3%

0,3%

0,4%

0,3%

0,3%

25

Mini

212

777

0,2%

0,3%

0,2%

0,3%

0,2%

Looking at models, Toyota Hilux jumped into the best position in April, and now is 4th YTD. Mazda3 was the second in the month, holding its market leadership year-to-date. Holden Commodore is third in year to date ranking, few units ahead of Holden Cruze.

Other models with good performance were Toyota Prado (from 28th in 2011 to 11th YTD), Holden Barina (from 38th to 17th) and Hyundai i20 (from 37th to 19th).

In the table below the Top 21 models ranked for YTD April position:

 

Rank Model Apr YTD Apr J F M A YTD Apr 2011 Rank
1 Mazda3 3.005 14.601 5,3% 4,4% 3,9% 3,8% 4,3% 1
2 Toyota Corolla 2.573 12.067 4,3% 3,5% 3,3% 3,3% 3,6% 4
3 Holden Commodore 2.248 10.596 2,8% 3,5% 3,3% 2,8% 3,1% 2
4 Holden Cruze 2.315 10.520 3,2% 3,4% 3,0% 2,9% 3,1% 5
5 Toyota Hilux 3.565 10.478 1,4% 2,7% 3,6% 4,5% 3,1% 3
6 Hyundai i30 2.147 8.817 2,6% 2,8% 2,3% 2,7% 2,6% 6
7 Nissan Navara 1.590 7.710 2,1% 2,4% 2,6% 2,0% 2,3% 7
8 Toyota Camry 1.602 6.795 1,7% 1,8% 2,4% 2,0% 2,0% 8
9 Mazda2 1.305 6.210 2,1% 2,1% 1,5% 1,6% 1,8% 12
10 Mitsubishi Lancer 1.391 5.964 1,9% 1,7% 1,7% 1,8% 1,8% 10
11 Toyota Yaris 1.380 5.851 1,8% 1,6% 1,8% 1,7% 1,7% 14
12 Toyota Prado 1.725 5.807 1,2% 1,7% 1,8% 2,2% 1,7% 28
13 Ford Focus 1.105 5.762 2,1% 1,8% 1,6% 1,4% 1,7% 19
14 Mitsubishi Triton 1.482 5.655 1,4% 1,6% 1,8% 1,9% 1,7% 13
15 Nissan X-Trail 1.267 5.433 1,4% 1,6% 1,8% 1,6% 1,6% 22
16 VW Golf 1.211 5.191 1,4% 1,5% 1,5% 1,5% 1,5% 11
17 Toyota RAV4 1.091 4.677 1,7% 1,3% 1,2% 1,4% 1,4% 18
18 Holden Barina 1.081 4.636 1,7% 1,2% 1,2% 1,4% 1,4% 38
19 Ford Territory 1.076 4.615 1,0% 1,6% 1,4% 1,4% 1,4% 16
20 Hyundai i20 1.075 4.610 1,3% 1,3% 1,5% 1,4% 1,4% 37
21 Ford Falcon 1.009 4.407 1,2% 1,4% 1,3% 1,3% 1,3% 9

 

 

 

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