Australia car market flat in March. Holden Commodore was out of Top 10, first time ever.

According to data released by the Federal Chamber of Automotive Industries., in March the Australian light passenger vehicles market posted 97.400 sales, flat from last year, with the. Year-to-date sales were 273.048, up 5.0% from last year. The market is running towards a new all-time record, pushed by favorable economics. FCAI is predicting that if momentum continues sales for 2013 are likely hit a record 1.12 million.

In the market field, Holden’s Commodore dropped in 12th place, falling off the shortlist of Australia’ best models for the first time in the brand’s 34-year history. That’s a sign of Holden decline confirmed by the March drops in 5th place, behind Ford, Mazda, Nissan and Hyundai.

Looking at the best brands performance:

Toyota has further recovered the year start shortfall, in spite of share was not yet at last quarter 2012 level. Toyota sold 18.653 units with a share of 19.2%, up 1.4 points of share from the previous month and down 1.3 from the Q4. Year-to-date March sales were 48.045 with a share of 17.6%. Toyota held 6 models in the top 25, with the Corolla in 2nd position.

Mazda was 2nd (3rd year-to-date) selling 9.112 units with a share of 9.4%, down 0.3 points of share from the previous month and up 0.4 points from the last quarter of 2012. Year-to-date sales were 26.752 with a share of 9.8%. Mazda held 3 models in the top 25, with the 3 as market leader.

Nissan was 3rd ( 6th year-to-date) selling 8.408 vehicles, only 6 models more than Hyundai, with a share of 8.6%, down 0.5 points of share from the previous month. Year-to-date sales were 23.868 with a share of 8.7%. Nissan held 4 models in the top 25 with the Navara in 5th position.

Hyundai climbed to the 4th position, selling 8.402 units with a share of 8.6%, up 0.3 points from the previous month. Year-to-date sales were 22.723 with a share of 8.3%. The best-selling model was the i30 in 4th position.

Holden was 5th (2nd year-to-date) selling 8.283 vehicles with a share of 8.5%, stable from the previous month. Year-to-date sales were 24.777 with a share of 9.1%. The top model was the Cruze in 6th position.

Ford was 6th (5th year-to-date) selling 6.434 units with a share of 6.6%, down 0.7 points from the previous month. Year-to-date sales were 20.746 with a share of 7.6%. The best-selling model was the Ranger in 10th position.

Mitsubishi was 7th, selling 5.147 units with a share of 5.3%, down 1.4 points from the previous month. Year-to-date sales were 15.605 with a share of 8.7%. The top model was the Triton in 7th position.

Volkswagen was 8th, selling 4.299 units with a share of 4.4%, down 0.3 points of share from the previous month. Year-to-date sales were 12.323 with a share of 4.5%.

Subaru was 9th , up 1 spot from February, selling 4.219 with a share of 4.3%, up 0.9 points of share from the previous month. Year-to-date sales were 10.429 with a share of 3.8%. The best-selling model was the XV in 13th position.

Honda was 10th selling 3.897 units with a share of 4.0%, down 0.3 points of share from the previous month. Year-to-date sales were 11.575 with a share of 4.2%.

In the table below, the Top 25 Brands ranked by year-to-date position:

Rank Ytd

Brand

Mar

Ytd Mar

Q2 2012

Q3 2012

Q4 2012

Feb

Mar

Ytd Mar

1

Toyota

18.653

48.045

20,9%

19,5%

20,5%

17,8%

19,2%

17,6%

2

Mazda

9.112

26.752

9,1%

9,4%

9,0%

9,7%

9,4%

9,8%

3

Holden

8.283

24.777

9,7%

10,7%

10,2%

8,5%

8,5%

9,1%

4

Nissan

8.408

23.868

7,1%

6,9%

7,3%

9,1%

8,6%

8,7%

5

Hyundai

8.402

22.723

8,4%

8,5%

8,0%

8,3%

8,6%

8,3%

6

Ford

6.434

20.746

8,3%

8,2%

8,5%

7,3%

6,6%

7,6%

7

Mitsubishi

5.147

15.605

5,5%

4,9%

5,0%

6,7%

5,3%

5,7%

8

Volkswagen

4.299

12.323

5,3%

5,6%

5,1%

4,7%

4,4%

4,5%

9

Honda

3.897

11.575

3,5%

3,4%

3,6%

4,3%

4,0%

4,2%

10

Subaru

4.219

10.429

3,9%

3,5%

3,3%

3,4%

4,3%

3,8%

11

Kia

2.643

7.155

3,1%

2,8%

2,5%

2,4%

2,7%

2,6%

12

Mercedes

2.502

6.151

2,1%

2,1%

2,1%

2,1%

2,6%

2,3%

13

Suzuki

2.253

5.823

2,3%

2,2%

2,1%

1,9%

2,3%

2,1%

14

Jeep

1.920

5.302

1,5%

1,7%

1,7%

1,9%

2,0%

1,9%

15

BMW

1.850

4.652

1,7%

1,8%

1,7%

1,7%

1,9%

1,7%

16

Audi

1.303

4.064

1,2%

1,4%

1,3%

1,6%

1,3%

1,5%

17

Isuzu

827

2.288

0,7%

0,7%

0,7%

0,9%

0,8%

0,8%

18

Land Rover

670

2.155

0,7%

0,7%

0,6%

0,7%

0,7%

0,8%

19

Great Wall

570

1.830

1,0%

1,0%

0,9%

0,7%

0,6%

0,7%

20

Lexus

618

1.589

0,7%

0,6%

0,7%

0,6%

0,6%

0,6%

21

Renault

564

1.270

0,4%

0,5%

0,6%

0,4%

0,6%

0,5%

22

Volvo

374

1.244

0,5%

0,5%

0,4%

0,5%

0,4%

0,5%

23

Peugeot

401

1.218

0,5%

0,5%

0,4%

0,5%

0,4%

0,4%

24

Skoda

293

820

0,4%

0,4%

0,2%

0,3%

0,3%

0,3%

25

Chrysler

224

642

0,0%

0,1%

0,1%

0,3%

0,2%

0,2%

Looking at the best-selling models, the Mazda 3 was again the market leader selling 3.786 units with a share of 3.9%, up 0.2 points from the previous month. Year-to-date sales were 10.509 with a share of 3.8%.

The Corolla was 2nd selling 3.512 units with a share of 3.6%, up 0.1 points from the previous month, followed by the Hilux in 3rd with 3.127 sales and a share of 3.2%, down 0.5 points from the previous month.

The i30 was 4th selling 2.595 units with a share of 2.7%, up 0.4 points from the previous month, followed by the Navara in 5th with 2.499 sales and a share of 2.6%, down 0.3 points from the previous month, and by the Cruze in 6th, up 3 spots from February, with 2.335 sales and a share of 2.4%, up 0.5 points from the previous month.

The Triton was 7th selling 1.916 units with a share of 2.0%, down 0.2 points from the previous month, followed by the Camry in 8th, up 5 spots from February, with 1.916 sales and a share of 2.0%, up 0.4 points from the previous month.

The Mazda CX-5 was 9th, up 7 spots from February ,selling 1.830 units with a share of 1.9%, up 0.4 points from the previous month, followed by the Ranger in 10th, losing 3 spots from February, with 1.685 sales and a share of 1.7%, down 0.2 points from the previous month.

In the table below, the top 25 models, ranked by year-to-date:

Rank Mar

Rank Feb

Rank 2012

Model

Mar

Ytd Mar

Q2 2012

Q3 2012

Q4 2012

Feb

Mar

Ytd Mar

1

1

1

Mazda3

3.786

10.509

3,6%

3,9%

4,1%

3,7%

3,9%

3,8%

2

3

3

Toyota Corolla

3.512

9.630

3,4%

3,3%

3,7%

3,5%

3,6%

3,5%

3

2

2

Toyota Hilux

3.127

9.193

4,4%

4,3%

3,3%

3,7%

3,2%

3,4%

4

5

6

Hyundai i30

2.595

6.656

2,6%

2,7%

2,4%

2,3%

2,7%

2,4%

5

4

8

Nissan Navara

2.499

7.612

2,5%

2,2%

2,4%

2,9%

2,6%

2,8%

6

9

5

Holden Cruze

2.335

5.702

2,9%

2,4%

2,2%

1,9%

2,4%

2,1%

7

6

14

Mitsubishi Triton

1.992

5.169

2,0%

1,3%

1,3%

2,2%

2,0%

1,9%

8

13

7

Toyota Camry

1.916

3.932

2,0%

2,3%

3,5%

1,6%

2,0%

1,4%

9

16

17

Mazda CX-5

1.830

4.774

1,8%

1,8%

1,5%

1,5%

1,9%

1,7%

10

7

11

Ford Ranger

1.685

4.874

1,6%

1,9%

2,1%

1,9%

1,7%

1,8%

11

19

 

Nissan Pulsar

1.644

3.221

0,0%

0,0%

0,0%

1,4%

1,7%

1,2%

12

8

4

Holden Commodore

1.606

4.995

2,7%

2,7%

2,5%

1,9%

1,6%

1,8%

13

38

34

Subaru XV

1.567

3.155

0,9%

0,8%

0,9%

0,9%

1,6%

1,2%

14

20

10

Ford Focus

1.557

5.187

1,5%

1,5%

1,9%

1,4%

1,6%

1,9%

15

30

9

Toyota Yaris

1.541

3.562

1,9%

1,6%

1,6%

1,1%

1,6%

1,3%

16

12

31

Hyundai ix35

1.529

4.364

1,2%

1,0%

0,9%

1,7%

1,6%

1,6%

17

23

20

Toyota RAV4

1.528

3.907

1,4%

1,2%

1,3%

1,3%

1,6%

1,4%

18

11

12

Mazda2

1.476

4.679

1,5%

1,6%

1,5%

1,7%

1,5%

1,7%

19

31

35

Honda Civic

1.393

4.212

1,0%

0,8%

1,2%

1,6%

1,4%

1,5%

20

21

15

Toyota Prado

1.343

3.629

1,9%

1,4%

1,3%

1,4%

1,4%

1,3%

21

22

 

Honda CR-V

1.336

3.685

0,0%

0,0%

0,0%

1,4%

1,4%

1,3%

22

10

24

Nissan Dualis

1.319

3.901

1,3%

1,2%

1,2%

1,7%

1,4%

1,4%

23

29

22

Hyundai i20

1.183

3.327

0,7%

1,4%

1,4%

1,2%

1,2%

1,2%

24

24

25

Holden Colorado

1.120

3.704

1,4%

0,8%

1,7%

1,3%

1,1%

1,4%

25

14

16

Nissan X-Trail

980

3.684

1,5%

1,4%

1,3%

1,6%

1,0%

1,3%

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This report was written by Camilla.

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