Flash Reports

Australia: last year record could be false, as Top brands would have declared “cyber sales”.

Reading this report, many people will smile and it doesn’ care if they work in Europe, Asia or America. They would discover how is true the old byword: “the World is a village.”

As we extensively reported in full year 2013 the Australian car market posted 1.136 million sales, officially the new all-time record volume. However, in country there were many rumors against the effective number of car sold to final customers and the slow start of 2014 is now taken as prove of anticipated sales last year. Indeed the market started slow, with 167.700 retails in the first two month, posting a loss of 4.5% from year ago. Is this fell caused by false sales at the end of 2013?

There are rampant accusations across the industry that a number of mainstream brands counted thousands of cars as “sold” in order to meet internal sales targets — even though the cars never actually left dealerships or holding yards. The practice of counting unsold cars has become so rife most brands have their own nickname for it — “cyber cars” — because they are sold only in cyberspace, or “called cars” meaning they have been counted as sold by the dealer but yet to be sold to a customer. Some dealers keen to snap up generous manufacturer bonuses for buying in bulk often get caught with the cars for months before they are sold to an actual customer.

The phantom cars are also marketed as “undriven demonstrators”, meaning that the warranty period has started even though the car is yet to be registered. An extensive mystery-shopper survey of new-car dealerships by News Corp Australia last month found a number of dealers offered significant discounts on brand new cars if we were prepared to lose the first few months of the new-car warranty. However, Chief Executive of the Federal Chamber of Automotive Industries, Tony Weber, insists the official sales figures are an accurate reflection of market conditions and denies the practice of counting unsold cars is widespread.

We at focus2move can not say something more on this. However the last year record was achieved with a strong first half while the year-on-year performance was negative starting from August. January and February 2014 losses look like just in line with last market trend. However, looking at top brands performance, we can see has Toyota started quite below the share achieved in Q4 2013 but we prefer to correlated this fact with the surging Mazda volume, in second place, rather than with cyber sales effect.

In the interactive tables below you can sort thru the Top brands and Best-selling model as you like:

Rank Feb Rank 2014 Brand Feb Ytd 2014 I Half ’13 Q3 2013 Q4 2013 Jan Feb 2014
1 1 Toyota 16.200 29.846 18,9% 19,6% 20,0% 16,9% 18,9% 17,9%
2 2 Mazda 9.172 18.583 9,3% 9,7% 8,9% 11,6% 10,7% 11,2%
3 3 Holden 8.697 17.568 9,2% 11,3% 10,8% 11,0% 10,2% 10,6%
4 4 Hyundai 7.802 14.954 8,5% 9,2% 8,7% 8,8% 9,1% 9,0%
5 5 Ford 6.287 13.091 7,9% 7,6% 8,0% 8,4% 7,4% 7,9%
6 6 Mitsubishi 4.683 8.823 6,7% 6,3% 6,0% 5,1% 5,5% 5,3%
7 7 Nissan 4.458 8.711 7,9% 5,5% 6,2% 5,3% 5,2% 5,2%
8 8 Volkswagen 4.376 8.424 4,9% 4,7% 5,2% 5,0% 5,1% 5,1%
9 9 Subaru 3.121 6.172 3,7% 3,2% 3,8% 3,8% 3,6% 3,7%
10 10 Honda 2.662 5.133 4,2% 3,1% 2,7% 3,1% 3,1% 3,1%
11 12 Mercedes 2.540 4.569 2,3% 2,7% 2,6% 2,5% 3,0% 2,7%
12 13 Jeep 2.498 4.504 1,8% 2,2% 2,3% 2,5% 2,9% 2,7%
13 11 Kia 2.184 4.668 2,7% 2,8% 2,5% 3,1% 2,6% 2,8%
14 14 Audi 1.578 3.263 1,5% 1,4% 1,4% 2,1% 1,8% 2,0%
15 16 Suzuki 1.450 2.600 2,1% 1,8% 2,0% 1,4% 1,7% 1,6%
16 15 BMW 1.425 2.969 1,8% 2,0% 1,8% 1,9% 1,7% 1,8%
17 17 Isuzu 1.251 1.976 0,9% 0,9% 1,0% 0,9% 1,5% 1,2%
18 19 Lexus 590 1.154 0,6% 0,6% 0,7% 0,7% 0,7% 0,7%
19 18 Land Rover 584 1.440 0,8% 0,7% 0,7% 1,1% 0,7% 0,9%
20 20 Volvo 472 897 0,5% 0,5% 0,5% 0,5% 0,6% 0,5%
21 21 Renault 456 869 0,5% 0,7% 0,8% 0,5% 0,5% 0,5%
22 22 Peugeot 426 789 0,5% 0,4% 0,3% 0,4% 0,5% 0,5%
23 24 Great Wall 425 768 0,7% 0,4% 0,4% 0,4% 0,5% 0,5%
24 25 Skoda 284 504 0,3% 0,3% 0,3% 0,3% 0,3% 0,3%
25 27 Chrysler 256 398 0,2% 0,3% 0,2% 0,2% 0,3% 0,2%

Rank Feb Rank 2014 Model Sales Feb 2014 Q3 2013 Q4 2013 Jan Feb Ytd 2014
1 1 Mazda3 3.969 8.530 3,9% 3,9% 5,5% 4,6% 5,0%
2 3 Toyota Hilux 3.348 5.892 3,3% 3,5% 3,1% 3,9% 3,5%
3 2 Toyota Corolla 3.332 6.273 4,0% 4,0% 3,6% 3,8% 3,7%
4 4 Holden Commodore 2.777 5.141 3,1% 3,1% 2,9% 3,2% 3,0%
5 5 Hyundai i30 2.372 4.858 2,7% 2,8% 3,0% 2,7% 2,9%
6 8 Ford Ranger 1.901 3.518 2,0% 2,0% 2,0% 2,2% 2,1%
7 14 Toyota Camry 1.891 2.898 2,4% 2,9% 1,2% 2,2% 1,7%
8 10 Volkswagen Golf 1.780 3.337 1,6% 1,9% 1,9% 2,1% 2,0%
9 7 Mazda CX-5 1.752 3.605 1,9% 1,7% 2,3% 2,0% 2,1%
10 6 Mitsubishi Triton 1.642 4.211 1,8% 2,3% 3,1% 1,9% 2,5%
11 11 Toyota RAV4 1.614 3.018 1,7% 1,6% 1,7% 1,9% 1,8%
12 12 Hyundai ix35 1.491 2.987 1,7% 1,6% 1,8% 1,7% 1,8%
13 15 Holden Colorado 1.443 2.886 1,7% 1,5% 1,8% 1,7% 1,7%
14 16 Holden Cruze 1.433 2.828 2,4% 1,8% 1,7% 1,7% 1,7%
15 17 Jeep Grand Cherokee 1.370 2.749 1,4% 1,4% 1,7% 1,6% 1,6%
16 9 Ford Focus 1.355 3.429 1,7% 1,4% 2,5% 1,6% 2,0%
17 19 Toyota Yaris 1.310 2.413 1,2% 1,2% 1,3% 1,5% 1,4%
18 20 Toyota Prado 1.275 2.299 1,2% 1,1% 1,2% 1,5% 1,4%
19 13 Nissan Navara 1.262 2.904 1,8% 1,9% 2,0% 1,5% 1,7%
20 18 Mazda2 1.242 2.426 1,3% 1,1% 1,4% 1,4% 1,4%

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