Austria car market dropped 20% in November 2012. New Golf was already on the top.

We fear that the Austrian car market just started a negative sequel, after remaining substantially untouched by the negative trend which enveloped the rest of Europe. The Austrian market in the 2011 posted the all-time record and this year little decline was marginal. In November, the sales were 24.377, down 19.7% from last year. This was the 5th decline in a row and the deepest in years. Year-to-date sales were 317.849, down 4.5%.

Looking at the last month performance for the top brands:

Volkswagen reinforced its leadership selling 4.661 cars and obtaining a share of 19.1%, up 1.5 points of share from the previous month. Year-to-date sales were 57.286 with a share of 18.0%. Volkswagen maintained all the three position of the sales podium, with Tiguan, Golf and the Polo.

Ford confirmed the 2nd place, (3rd year-to-date) with 1.676 sales and a share of 6.9%, down 0.1 points from the previous month. Year-to-date sales were 20.445 with a share of 6.4%. The best-selling model was the Fiesta, 4th this month, while the Focus dropped in 33rd.

Audi in 3rd and leader of the luxury segment sold 1.510 cars with a share of 6.92, down 0.7 from the previous month. Year-to-date sales were 19.913 with a share of 6.3%.The best-selling model was the A3, 8th , while the Q3 was 19th.

Hyundai rise in 4th place with 1.400 units and a share of 5.7%, down 0.4 points. Year-to-date it was 6th with 18.165 sales and a share of 5.7%. The top model was the i20, climbed in 6th from 23rd place.

BMW was 4th as well, with 1.400 sales and 5.7% of share, up 0.5 points from the previous. Year-to-date it was 8th with a share of 4.8%. The top model was the X3 in 27th place.

Skoda was 5th again (2nd year-to-date), with 1.370 units and a share of 5.6%, up 0.2 points from the previous month. Year-to-date sales were 20.983 with a share of 6.6%. The top model was the Octavia, 5th.

In the table below, the Top 30 brands, ordered by year-to-date position:

Rank

Brand

Nov

Ytd Nov

Sep

Oct

Nov

Ytd Nov

1

Volkswagen

4.661

57.286

16,3%

17,6%

19,1%

18,0%

2

Skoda

1.370

20.983

9,1%

5,4%

5,6%

6,6%

3

Ford

1.676

20.445

6,7%

7,0%

6,9%

6,4%

4

Audi

1.510

19.913

6,5%

6,9%

6,2%

6,3%

5

Opel

1.185

18.520

6,2%

4,9%

4,9%

5,8%

6

Hyundai

1.400

18.165

5,3%

6,1%

5,7%

5,7%

7

Renault

1.336

16.116

5,6%

4,1%

5,5%

5,1%

8

BMW

1.400

15.211

5,1%

5,2%

5,7%

4,8%

9

Seat

1.087

13.733

3,3%

3,7%

4,5%

4,3%

10

Peugeot

885

13.517

4,3%

4,5%

3,6%

4,3%

11

Kia

755

11.894

3,8%

4,0%

3,1%

3,7%

12

Fiat

1.001

11.765

3,7%

4,2%

4,1%

3,7%

13

Citroen

603

10.776

3,0%

3,7%

2,5%

3,4%

14

Mercedes

1.028

10.059

3,5%

3,3%

4,2%

3,2%

15

Nissan

539

8.189

1,9%

2,2%

2,2%

2,6%

16

Mazda

540

7.832

3,0%

2,4%

2,2%

2,5%

17

Toyota

480

7.089

1,7%

2,1%

2,0%

2,2%

18

Dacia

727

5.735

1,7%

2,8%

3,0%

1,8%

19

Suzuki

395

5.352

1,5%

2,0%

1,6%

1,7%

20

Chevrolet

247

4.352

1,5%

1,2%

1,0%

1,4%

21

Mitsubishi

231

3.617

1,2%

1,2%

0,9%

1,1%

22

Volvo

248

2.914

1,0%

1,2%

1,0%

0,9%

23

Alfa-Romeo

180

2.230

0,7%

0,9%

0,7%

0,7%

24

Mini

134

2.035

0,6%

0,7%

0,5%

0,6%

25

Honda

145

1.998

0,4%

0,6%

0,6%

0,6%

26

Land Rover

183

1.780

0,4%

0,6%

0,8%

0,6%

27

Lancia

54

1.278

0,5%

0,3%

0,2%

0,4%

28

Subaru

105

1.236

0,6%

0,3%

0,4%

0,4%

29

Porsche

55

925

0,2%

0,2%

0,2%

0,3%

30

Jeep

103

789

0,2%

0,3%

0,4%

0,2%

Looking at the top selling models, Volkswagen Golf immediately recovered the market leadership, temporarily lost in the previous month as effect of short supply at new generation launch. Golf sold 1.193 units with a share at 4.9%, up 0.7 points from YTD.

The Volkswagen Polo was 2nd with 738 units and a share of 3.0%, followed by the Tiguan, with 672 units and 2.8% of share.

Behind, impressive performance from the Hyundai i20 surged in 6th from the 23rd and by the Fiat Panda, in 9th from 43rd.

However this month reported many others shifts: the Touran was 11th from 24th, the Megane 12th from 28th, the Hyundai ix35 15th from 39th.

In the table below the top 50 models, ranked for last month position:

Rank Nov

Rank Oct

Rank Ytd

Model

Nov

Ytd Nov

Q2

Q3

Oct

Nov

Ytd Nov

1

2

1

VW Golf

1.193

13.186

4,5%

4,1%

3,2%

4,9%

4,2%

2

3

3

VW Polo

738

8.699

2,5%

2,8%

2,9%

3,0%

2,7%

3

1

2

VW Tiguan

672

8.820

2,9%

3,3%

3,4%

2,8%

2,8%

4

5

8

Ford Fiesta

572

5.311

1,7%

1,4%

2,1%

2,3%

1,7%

5

7

4

Skoda Octavia

496

7.050

2,2%

2,4%

1,9%

2,0%

2,2%

6

23

14

Hyundai i20

407

4.143

1,1%

1,7%

1,1%

1,7%

1,3%

7

12

30

BMW Series 3

400

3.193

1,1%

0,9%

1,3%

1,6%

1,0%

8

6

15

Audi A3

389

4.007

0,9%

1,5%

2,0%

1,6%

1,3%

9

43

34

Fiat Panda

366

3.155

1,0%

0,9%

0,8%

1,5%

1,0%

10

11

6

Seat Ibiza

363

5.724

1,8%

1,8%

1,4%

1,5%

1,8%

11

24

18

VW Touran

362

3.924

1,1%

1,3%

1,1%

1,5%

1,2%

12

29

20

Renault Megane

359

3.771

1,3%

1,0%

1,0%

1,5%

1,2%

13

22

13

Nissan Qashqai

345

4.194

1,0%

1,3%

1,1%

1,4%

1,3%

14

13

10

VW Passat

330

4.671

1,5%

1,5%

1,3%

1,4%

1,5%

15

39

26

Hyundai ix35

328

3.362

1,2%

0,6%

0,8%

1,3%

1,1%

16

26

19

Volkswagen Sharan

323

3.884

1,4%

1,2%

1,0%

1,3%

1,2%

17

 

64

Dacia Lodgy

316

911

0,0%

0,0%

0,0%

1,3%

0,3%

18

17

9

Opel Astra

312

4.721

1,3%

1,3%

1,2%

1,3%

1,5%

19

28

36

Audi Q3

299

3.070

1,1%

0,9%

1,0%

1,2%

1,0%

20

20

29

VW Bus

298

3.223

0,8%

1,3%

1,1%

1,2%

1,0%

21

32

24

Renault Clio

296

3.506

1,2%

0,9%

1,0%

1,2%

1,1%

22

8

5

Skoda Fabia

295

6.564

1,9%

2,1%

1,7%

1,2%

2,1%

23

36

12

Renault Scenic

292

4.300

1,5%

1,5%

0,9%

1,2%

1,4%

24

56

54

Seat Leon

292

2.372

0,7%

0,8%

0,4%

1,2%

0,7%

25

10

17

Kia Cee’d

285

3.984

1,2%

1,4%

1,5%

1,2%

1,3%

26

31

23

Skoda Yeti

278

3.597

1,0%

1,3%

1,0%

1,1%

1,1%

27

25

38

BMW X3

278

3.045

1,0%

0,8%

1,0%

1,1%

1,0%

28

18

21

Dacia Duster

271

3.754

2,6%

0,8%

1,2%

1,1%

1,2%

29

9

25

Fiat 500

265

3.391

1,0%

1,2%

1,6%

1,1%

1,1%

30

4

7

Hyundai i30

264

5.586

2,1%

1,3%

2,6%

1,1%

1,8%

31

14

11

Audi A4

256

4.437

1,6%

1,8%

1,3%

1,1%

1,4%

32

19

37

VW Caddy

252

3.064

0,9%

1,1%

1,2%

1,0%

1,0%

33

15

16

Ford Focus

245

3.985

1,2%

1,3%

1,3%

1,0%

1,3%

34

30

56

BMW X1

245

2.268

0,5%

0,7%

1,0%

1,0%

0,7%

35

27

45

VW Up!

241

2.774

0,9%

0,9%

1,0%

1,0%

0,9%

36

34

46

Seat Alhambra

231

2.759

0,9%

1,0%

0,9%

0,9%

0,9%

37

 

62

Mercedes A

215

1.417

0,0%

0,0%

0,0%

0,9%

0,4%

38

47

32

BMW Series 1

212

3.165

1,2%

1,0%

0,8%

0,9%

1,0%

39

58

55

Mercedes B

212

2.304

0,6%

0,8%

0,8%

0,9%

0,7%

40

49

57

Hyundai ix20

206

2.225

0,5%

0,9%

0,8%

0,8%

0,7%

41

50

50

Toyota Yaris

198

2.429

0,9%

0,7%

0,8%

0,8%

0,8%

42

21

28

Opel Corsa

196

3.281

1,0%

1,0%

1,1%

0,8%

1,0%

43

54

52

BMW Series 5

195

2.413

0,8%

0,8%

0,3%

0,8%

0,8%

44

46

41

Ford C-Max

186

2.998

1,1%

0,8%

0,8%

0,8%

0,9%

45

44

22

Opel Zafira

183

3.608

1,3%

0,8%

0,8%

0,8%

1,1%

46

 

60

Audi Q5

181

1.507

0,0%

0,0%

0,0%

0,7%

0,5%

47

 

66

Opel Mokka

181

303

0,0%

0,0%

0,0%

0,7%

0,1%

48

38

40

Kia Rio

180

2.998

0,9%

0,9%

0,8%

0,7%

0,9%

49

16

48

Peugeot 208

170

2.478

0,9%

1,3%

1,3%

0,7%

0,8%

50

37

27

Ford Galaxy

164

3.342

1,1%

1,1%

0,9%

0,7%

1,1%

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