Flash Reports

Austria Light Vehicle Sales tepid recover in March.

Austria Light Vehicle Sales Ford-Focus_RS_2016

Austria

Light Vehicle Sales tepid recover in March following the harsh winter. Volkswagen group kept falling with all brands down starting from VW at -19.2%. Ford Focus was back on the podium.

Country Outlook

According to the Austrian Institute of Economic Research (WIFO), the 2013 GDP deterioration stemmed mainly from a contraction in investment and exports. During the Q3 2014, the external sector continued showing signs of deterioration. Exports of goods and services contracted 0.8% over the previous quarter, which followed the 0.4% decrease registered in Q2.

Imports moderated from a 0.4% increase in Q2 to a 0.1% rise in Q3. The external sector’s net contribution for overall economic growth fell from minus 0.5 percentage points in Q2 to minus 0.6 percentage points in Q3. Compared to the third quarter of 2013, GDP contracted 0.1% in Q3, which contrasted the 0.7% rise tallied in Q2.

In December, the Austrian National Bank (OeNB) revised its growth forecast. Following an estimated 0.4% expansion in 2014, the Central Bank expects the economy to increase only 0.7% in 2015 (previous estimate: 1.9%). For 2016, the Bank sees economic growth picking up to 1.6%.

FocusEconomics panelists project the economy to grow 1.2% in 2015, which is down 0.1 percentage points from last month’s estimate. For 2016, panelists expect the economy to grow 1.9%.

Market Outlook

In March 2015 according to data released by Automotive.at, the agency of the local Association of Car Manufacturerstotal new Cars Passengers sold in Austria have been 31.086, up 4.6% compared with the correspondent month last year. Following the sharp 25 percent decline of February, March prompt recovery was healthy for operators.

However the first quarter figures ended in 75.154 sales, down 7.5% from Q1 2013 confirming focus2move research team negative final projection, with the market foreseen down for the fourth year in a row and below the 300.000 units level.

Competitive Arena

While in March the market recovered, the leader Volkswagen struggled again losing 19.2% of sales at 4.911 sales and ending the quarter with a cumulative loss of 173% (12.072 sales). Moreover, March was harsh for the entire group with Skoda down 8.4%, Seat 3.5% and Audi 14.6%.

Opel and Ford gained the March podium selling respectively 2.312 (+4.1%) and 2.112 (+18.2%) cars, not avoiding a negative closing for the quarter.

The March winners were few position below, with Hyundai up 32.8% (but down 15.5% in the quarter), Mazda +26.0% (but down 20.0% in Q1), Nissan +35.6%, Kia +36.7%, Toyota +37.2% and Dacia +18.2%.

As far as ranking by group, the struggling leader was Volkswagen with 31.1% of market share, ahead of Renault-Nissan with 11.2% (+1.5 points) and Hyundai with 9.3% (+1.0 points of share).

As far as the best-selling models, the Volkswagen Golf dominated the competition with 1.649 sales (-14.9) followed by a resurging Ford Focus with 854 (+30.4%) and the Skoda Octavia with 817 (-20.3%).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Rank Q1 Brand Mar Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 Volkswagen 4.911 12.072 -19,2% -17,3% 15,8% 16,1%
2 3 Opel 2.312 5.407 4,1% -3,8% 7,4% 7,2%
3 5 Ford 2.112 4.374 18,2% -12,9% 6,8% 5,8%
4 2 Skoda 2.000 5.585 -8,4% 5,3% 6,4% 7,4%
5 4 Hyundai 1.923 4.408 32,8% -15,5% 6,2% 5,9%
6 6 Renault 1.613 4.307 -6,4% -10,4% 5,2% 5,7%
7 8 BMW 1.418 3.704 -5,8% 5,1% 4,6% 4,9%
8 7 Audi 1.300 4.011 -14,6% -20,2% 4,2% 5,3%
9 9 Seat 1.271 3.458 -3,5% -7,0% 4,1% 4,6%
10 12 Peugeot 1.183 2.496 2,7% -14,2% 3,8% 3,3%
11 13 Mazda 1.095 2.472 26,0% -20,0% 3,5% 3,3%
12 10 Mercedes 1.082 3.279 -3,1% 5,3% 3,5% 4,4%
13 11 Fiat 1.080 2.530 8,1% -5,5% 3,5% 3,4%
14 14 Nissan 1.078 2.132 35,6% 21,6% 3,5% 2,8%
15 15 Kia 973 2.055 36,7% -6,4% 3,1% 2,7%
16 16 Toyota 893 1.979 37,2% 19,0% 2,9% 2,6%
17 18 Dacia 773 1.845 18,2% -1,5% 2,5% 2,5%
18 17 Citroen 770 1.870 3,2% -8,6% 2,5% 2,5%
19 20 Suzuki 578 1.126 18,0% -10,8% 1,9% 1,5%
20 19 Mitsubishi 549 1.194 46,0% 16,1% 1,8% 1,6%
21 21 Volvo 309 840 36,1% 8,8% 1,0% 1,1%
22 23 Smart 273 574 326,6% 213,7% 0,9% 0,8%
23 26 Honda 254 452 23,3% -14,4% 0,8% 0,6%
24 25 Mini 253 501 69,8% 45,6% 0,8% 0,7%
25 22 Jeep 252 625 375,5% 120,1% 0,8% 0,8%
26 24 Land Rover 223 526 66,4% -28,7% 0,7% 0,7%
27 27 Porsche 174 389 241,2% 35,1% 0,6% 0,5%
28 28 Alfa Romeo 132 313 28,2% 11,8% 0,4% 0,4%
29 29 Subaru 106 210 103,8% 3,4% 0,3% 0,3%
30 31 Tesla 63 79 152,0% 107,9% 0,2% 0,1%
31 30 Lexus 40 103 25,0% 27,2% 0,1% 0,1%
32 32 Lancia 23 70 -70,1% -58,8% 0,1% 0,1%
33 33 Jaguar 22 56 22,2% -45,1% 0,1% 0,1%
34 36 Maserati 11 17 -8,3% -61,4% 0,0% 0,0%
35 38 Infiniti 8 12 300,0% 71,4% 0,0% 0,0%
36 34 Chevrolet 6 20 -94,9% -97,0% 0,0% 0,0%
37 38 SsangYong 5 12 66,7% 0,0% 0,0% 0,0%
38 35 Lada 4 19 0,0% 375,0% 0,0% 0,0%
39 37 Bentley 3 15 #DIV/0! 400,0% 0,0% 0,0%
40 41 Lotus 2 2 100,0% 100,0% 0,0% 0,0%
40 39 Ferrari 2 4 -60,0% -81,0% 0,0% 0,0%
40 41 Aston Martin 2 2 0,0% -80,0% 0,0% 0,0%
40 40 Lamborghini 2 3 #DIV/0! 200,0% 0,0% 0,0%
41 42 Dodge 1 1 -66,7% -75,0% 0,0% 0,0%
41 42 Cadillac 1 1 0,0% -50,0% 0,0% 0,0%
41 41 Morgan 1 2 0,0% 0,0% 0,0% 0,0%

Rank Rank Q1 Group Mar Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 Volkswagen 9.661 25.533 -13,4% -11,8% 31,1% 34,0%
2 2 Renault-Nissan 3.476 8.315 9,3% -1,5% 11,2% 11,1%
3 3 Hyundai-Kia 2.896 6.463 34,1% -12,8% 9,3% 8,6%
4 4 GM 2.319 5.428 -0,8% -13,6% 7,5% 7,2%
5 5 Ford 2.112 4.374 18,2% -12,9% 6,8% 5,8%
6 6 PSA 1.953 4.366 2,9% -11,9% 6,3% 5,8%
7 7 BMW 1.671 4.205 1,0% 8,7% 5,4% 5,6%
8 9 FCA 1.501 3.560 19,9% 2,3% 4,8% 4,7%
9 8 Mercedes Daimler 1.355 3.853 14,7% 16,8% 4,4% 5,1%
10 10 Mazda 1.095 2.472 26,0% -20,0% 3,5% 3,3%
11 11 Toyota 933 2.082 36,6% 19,4% 3,0% 2,8%
12 13 Suzuki 578 1.126 18,0% -10,8% 1,9% 1,5%
13 12 Mitsubishi 549 1.194 46,0% 16,1% 1,8% 1,6%
14 14 Geely Group 309 840 36,1% 8,8% 1,0% 1,1%
15 16 Honda 254 452 23,3% -14,4% 0,8% 0,6%
16 15 Tata 245 584 60,1% -30,9% 0,8% 0,8%
17 17 Fuji Heavy Industries 106 210 103,8% 3,4% 0,3% 0,3%
18 18 Tesla 63 79 152,0% 107,9% 0,2% 0,1%
19 19 Mahindra Group 5 12 66,7% 0,0% 0,0% 0,0%
20 20 Aston Martin 2 2 0,0% -80,0% 0,0% 0,0%
20 20 Proton 2 2 100,0% 100,0% 0,0% 0,0%
21 20 Morgan 1 2 0,0% 0,0% 0,0% 0,0%

Rank Rank Q1 Model Mar Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 Volkswagen Golf 1.649 3.966 -14,9% -1,1% 5,3% 5,28%
2 6 Ford Focus 854 1.505 30,4% -12,2% 2,7% 2,00%
3 2 Skoda Octavia 817 2.147 -20,3% -13,3% 2,6% 2,86%
4 3 Renault Mégane 674 1.934 -4,5% 22,6% 2,2% 2,57%
5 8 Hyundai ix35 661 1.309 95,6% 1,2% 2,1% 1,74%
6 4 Volkswagen Polo 628 1.715 -27,3% -27,2% 2,0% 2,28%
7 11 Volkswagen Tiguan 545 1.271 -30,4% -33,8% 1,8% 1,69%
8 5 Skoda Fabia 531 1.633 24,9% 55,1% 1,7% 2,17%
9 14 Fiat 500 526 1.165 -0,8% 0,0% 1,7% 1,55%
10 15 Opel Astra 522 1.163 142,8% 80,3% 1,7% 1,55%
11 7 Opel Corsa 521 1.327 17,3% 46,0% 1,7% 1,77%
12 10 Seat Ibiza 517 1.289 14,4% -0,1% 1,7% 1,72%
13 20 Mazda3 477 954 64,5% -9,3% 1,5% 1,27%
14 9 Volkswagen Bus 475 1.299 31,9% 32,3% 1,5% 1,73%
15 21 Nissan Qashqai 469 952 -0,8% 2,8% 1,5% 1,27%
16 12 Volkswagen Passat 464 1.237 9,4% 29,1% 1,5% 1,65%
17 16 Opel Mokka 437 1.124 16,8% -21,7% 1,4% 1,50%
18 13 Hyundai i20 409 1.205 -29,0% -31,1% 1,3% 1,60%
19 17 Renault Clio 403 1.106 -19,7% -21,5% 1,3% 1,47%
20 24 Volkswagen Sharan 378 780 12,8% -34,5% 1,2% 1,04%
21 25 Renault Scénic 328 758 198,2% 11,5% 1,1% 1,01%
22 18 Audi A3 314 1.022 -44,9% -22,3% 1,0% 1,36%
23 22 Mercedes C Class 311 924 63,7% 84,8% 1,0% 1,23%
23 23 Toyota Auris 311 811 72,8% 50,2% 1,0% 1,08%
24 19 Audi Q3 310 1.008 -30,0% -23,6% 1,0% 1,34%
24 30 Audi A4 310 730 34,8% -11,2% 1,0% 0,97%
24 34 BMW 3 Series 310 688 -24,4% -25,4% 1,0% 0,92%
25 31 Mercedes A Class 306 726 45,7% 10,8% 1,0% 0,97%

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