Austrian Car Market fell 5% in April 2013. Hyundai was second, best place ever!

The Austrian car sales in April were 30.807, down 5.9% from last year, the 11th year-on-year decline out of last 13 months. Year-to-date sales were 110.831, down 8.8%. Following the heavy March shortfall, last month the market trend gave signs of improvement while the medium terms perspectives stand negative. Actually the market is forecast to recover in last quarter 2013, as the economic recession would end and consumer’s demand recovers.

Looking at the last month performance for the top brands:

Volkswagen in 1st struggled in April, selling 5.241 cars with a share of 17.0%, down 0.9 points of share from the previous month. Year-to-date April sales were 19.941 with a share of 18.0%. Volkswagen held 8 models in the top 50, with the Golf as market leader.

Hyundai further climbed the ranking, advancing in 2nd position (4th year-to-date), best place ever in this market, with 2.184 sales and a share of 7.1%, up 0.4 points of share from the previous month. Year-to-date sales were 6.937 with a share of 6.3%. Hyundai held 4 models in the top 50, with the i30 in 5th position.

Audi in 3rd recovered spots the negative March, selling 2.132 vehicles, only 52 units down from Hyundai, with a share of 6.9%, up 1.2 points of share from the previous month. Year-to-date sales were 7.153 with a share of 6.5%. Audi held 5 models in the top 50, with the Q3 in 8th position.

Ford climbed to the 4th position (6th year-to-date) selling 1.933 units with a share of 6.3%, up 1.2 points from the previous month. Year-to-date sales were 6.104 with a share of 5.5%. The best-selling model was the Focus in 11th position.

BMW jumped to the 5th position (9th year-to-date) selling 1.756 vehicles with a share of 5.7%, up 1.2 points from the previous month. Year-to-date sales were 5.455 with a share of 4.9%. The top model was the X3 in 35th position.

Opel fell to the 6th position, losing 4 spots from March, selling 1.655 units with a share of 5.4%, down 1.5 points from the previous month. Year-to-date sales were 6.306 with a share of 5.7%. The Corsa was 22nd.

Seat was 7th selling 1.590 units with a share of 5.2%, up 0.5 points from the previous month. Year-to-date sales were 5.718 with a share of 5.2%. The best-selling model was the Ibiza in 4th position.

Renault was 8th selling 1.516 vehicles, only 74 models less than Seat, with a share of 4.9%, down 0.4 points from the previous month. Year-to-date sales were 5.714 with a share of 5.2%. The top model was the Scenic in 10th position.

In the table below, the Top 25 brands, ordered by full year position:

Rank Ytd

Brand

Apr

YTD 2013

Q2 2012

Q3 2012

Q4 2012

Q1 2013

Mar 2013

Apr 2013

Ytd M 2013

1

Volkswagen

5.241

     19.941

18,8%

17,8%

19,8%

18,4%

18,1%

17,0%

18,0%

2

Skoda

1.333

       7.627

7,4%

6,2%

5,1%

7,9%

5,1%

4,3%

6,9%

3

Audi

2.132

       7.153

6,5%

6,1%

6,3%

6,3%

5,7%

6,9%

6,5%

4

Hyundai

2.184

       6.937

5,5%

5,5%

6,1%

5,9%

6,7%

7,1%

6,3%

5

Opel

1.655

       6.306

5,7%

5,8%

4,7%

5,8%

6,9%

5,4%

5,7%

6

Ford

1.933

       6.104

6,7%

6,1%

6,8%

5,2%

5,1%

6,3%

5,5%

7

Seat

1.590

       5.718

4,0%

4,5%

3,8%

5,2%

4,7%

5,2%

5,2%

8

Renault

1.516

       5.714

4,9%

5,2%

4,5%

5,2%

5,3%

4,9%

5,2%

9

BMW

1.756

       5.455

4,7%

4,9%

4,9%

4,6%

4,5%

5,7%

4,9%

10

Mercedes

1.330

       4.410

2,8%

3,4%

3,6%

3,8%

3,6%

4,3%

4,0%

11

Fiat

1.123

       4.091

3,6%

3,8%

4,0%

3,7%

3,9%

3,6%

3,7%

12

Peugeot

1.034

       3.398

4,2%

4,4%

4,1%

3,0%

2,9%

3,4%

3,1%

13

Toyota

871

       3.393

2,4%

2,2%

1,9%

3,2%

3,8%

2,8%

3,1%

14

Nissan

761

       3.383

2,4%

2,5%

2,2%

3,3%

4,0%

2,5%

3,1%

15

Kia

1.043

       3.178

3,6%

4,0%

3,7%

2,7%

2,9%

3,4%

2,9%

16

Mazda

986

       3.162

2,6%

2,8%

2,5%

2,7%

2,8%

3,2%

2,9%

17

Citroën

682

       2.541

3,4%

3,3%

2,9%

2,3%

2,2%

2,2%

2,3%

18

Dacia

669

       2.106

1,4%

1,7%

2,8%

1,8%

1,8%

2,2%

1,9%

19

Suzuki

577

       1.582

1,7%

1,6%

2,1%

1,3%

1,4%

1,9%

1,4%

20

Chevrolet

433

       1.337

1,7%

1,8%

1,3%

1,1%

1,3%

1,4%

1,2%

21

Mitsubishi

341

       1.289

1,1%

1,2%

1,0%

1,2%

1,1%

1,1%

1,2%

22

Volvo

257

       1.028

0,9%

0,9%

1,1%

1,0%

0,9%

0,8%

0,9%

23

Honda

222

           976

0,5%

0,5%

0,7%

0,9%

1,5%

0,7%

0,9%

24

Mini

237

           675

0,6%

0,7%

0,6%

0,5%

0,7%

0,8%

0,6%

25

Alfa Romeo

182

           611

0,7%

0,7%

0,7%

0,5%

0,6%

0,6%

0,6%

Looking at the top selling models, the Volkswagen Golf in 1st sold 1.425 units with a share of 4.6%, down 0.3 points from the previous month. Year-to-date sales were 5.476 with a share of 4.9%.

The Tiguan was 2nd selling 885 units with a share of 2.9%, up 0.3 points from March, followed by the Polo in 3rd with 790 sales and a share of 2.6%, down 0.6 points from the previous month.

The Ibiza was 4th selling 581 units with a share of 1.9%, up 0.3 points from the previous month, followed by the i30 in 5th with 577 sales and a share of 1.9%, up 0.1 points from March, and by the i20 in 6th with 561 sales and a share of 1.8%, down 0.1 points from the previous month.

The Hyundai ix35 was 7th selling 504 vehicles with a share of 1.6%, up 0.4 points from the previous month, followed by the Audi Q3 in 8th with 504 sales and a share of 1.6%, up 0.7 points from March.

In the table below the top 50 models, ranked for last month position:

Rank Apr

 

Apr ’13

YTD 2013

Q2 2012

Q3 2012

Q4 2012

Q1 2013

Mar 2013

Apr 2013

YTD M 2013

1

Volkswagen Golf

     1.425

       5.476

4,5%

4,1%

4,4%

5,0%

4,9%

4,6%

4,9%

2

Volkswagen Tiguan

         885

       2.983

2,9%

3,3%

3,1%

2,6%

2,6%

2,9%

2,7%

3

Volkswagen Polo

         790

       3.358

2,5%

2,8%

3,0%

3,2%

3,2%

2,6%

3,0%

4

Seat Ibiza

         581

       1.957

1,8%

1,8%

1,3%

1,7%

1,6%

1,9%

1,8%

5

Hyundai i30

         577

       1.889

2,2%

1,3%

1,8%

1,6%

1,8%

1,9%

1,7%

6

Hyundai i20

         561

       1.970

1,1%

1,7%

1,4%

1,8%

1,9%

1,8%

1,8%

7

Hyundai ix35

         504

       1.297

1,2%

0,6%

1,2%

1,0%

1,2%

1,6%

1,2%

8

Audi Q3

         504

       1.437

1,1%

0,9%

1,1%

1,2%

0,9%

1,6%

1,3%

9

Fiat 500

         500

       1.698

1,0%

1,2%

1,4%

1,5%

1,8%

1,6%

1,5%

10

Renault Scenic

         495

       1.471

1,5%

1,5%

1,0%

1,2%

1,0%

1,6%

1,3%

11

Ford Focus

         475

       1.336

1,2%

1,3%

1,1%

1,1%

1,0%

1,5%

1,2%

12

Nissan Qashqai

         469

       2.197

1,0%

1,3%

1,2%

2,1%

2,7%

1,5%

2,0%

13

Renault Clio

         444

       1.663

1,3%

0,9%

1,0%

1,5%

1,6%

1,4%

1,5%

14

Skoda Fabia

         417

       2.273

1,9%

2,1%

1,3%

2,3%

1,2%

1,4%

2,0%

15

Audi A3

         415

       1.583

0,9%

1,5%

1,7%

1,5%

1,3%

1,3%

1,4%

16

Seat Leon

         389

       1.366

0,7%

0,8%

0,7%

1,2%

1,3%

1,3%

1,2%

17

Peugeot 208

         389

       1.319

0,9%

1,3%

1,1%

1,2%

1,2%

1,3%

1,2%

18

Ford Galaxy

         367

           718

1,1%

1,1%

0,8%

0,4%

0,4%

1,2%

0,6%

19

Volkswagen Sharan

         362

       1.478

1,4%

1,2%

1,5%

1,4%

1,2%

1,2%

1,3%

20

Skoda Octavia

         351

       2.519

2,2%

2,4%

1,9%

2,7%

1,6%

1,1%

2,3%

21

Ford Fiesta

         347

       1.293

1,7%

1,4%

2,1%

1,2%

1,5%

1,1%

1,2%

22

Opel Corsa

         345

       1.167

1,0%

1,0%

0,8%

1,0%

1,3%

1,1%

1,0%

23

Kia Cee’d

         319

       1.298

1,2%

1,4%

1,3%

1,2%

1,2%

1,0%

1,2%

24

Volkswagen Passat

         318

       1.270

1,5%

1,5%

1,5%

1,2%

1,3%

1,0%

1,1%

25

Seat Alhambra

         314

       1.195

0,9%

1,0%

1,0%

1,1%

0,8%

1,0%

1,1%

26

Volkswagen Touran

         314

       1.382

1,1%

1,3%

1,4%

1,3%

1,1%

1,0%

1,2%

27

Renault Megane

         313

       1.545

1,3%

1,0%

1,2%

1,5%

1,7%

1,0%

1,4%

28

Mercedes A Klasse

         309

       1.214

0,0%

1,1%

1,0%

1,1%

1,1%

1,0%

1,1%

29

Hyundai ix20

         306

           948

0,5%

0,9%

0,8%

0,8%

0,7%

1,0%

0,9%

30

Opel Mokka

         297

       1.161

0,0%

0,0%

0,6%

1,1%

1,4%

1,0%

1,0%

31

Audi A4

         295

       1.305

1,6%

1,8%

1,2%

1,3%

1,3%

1,0%

1,2%

32

Volkswagen Caddy

         292

           980

0,9%

1,1%

1,1%

0,9%

0,8%

0,9%

0,9%

33

Opel Astra

         287

       1.353

1,3%

1,3%

1,3%

1,3%

1,2%

0,9%

1,2%

34

Skoda Yeti

         286

       1.326

1,0%

1,3%

0,9%

1,3%

0,9%

0,9%

1,2%

35

BMW X3

         286

           905

1,0%

0,8%

1,0%

0,8%

0,8%

0,9%

0,8%

36

Toyota Yaris

         279

           703

0,9%

0,7%

0,8%

0,5%

0,2%

0,9%

0,6%

37

BMW Serie 1

         273

           839

1,2%

1,0%

0,7%

0,7%

0,7%

0,9%

0,8%

38

Volkswagen Bus

         268

       1.142

0,8%

1,3%

1,3%

1,1%

0,9%

0,9%

1,0%

39

Audi Q5

         264

           920

0,3%

0,6%

0,8%

0,8%

0,7%

0,9%

0,8%

40

Mercedes B Klasse

         262

           882

0,6%

0,8%

0,7%

0,8%

0,6%

0,9%

0,8%

41

BMW X1

         259

           835

0,5%

0,7%

0,9%

0,7%

0,5%

0,8%

0,8%

42

Mazda6

         251

           809

0,3%

0,3%

0,3%

0,7%

0,6%

0,8%

0,7%

43

Dacia Duster

         242

           721

2,6%

0,8%

1,1%

0,6%

0,6%

0,8%

0,6%

44

Volkswagen Golf plus

         238

           717

1,1%

0,9%

0,8%

0,6%

0,6%

0,8%

0,6%

45

Toyota Auris

         238

           760

0,0%

0,2%

0,9%

0,6%

0,6%

0,8%

0,7%

46

Mazda CX-5

         236

           912

0,7%

0,6%

0,5%

0,8%

0,8%

0,8%

0,8%

47

Fiat Punto

         233

           787

0,9%

0,4%

0,6%

0,7%

0,8%

0,8%

0,7%

48

Kia Sportage

         227

           636

0,7%

0,8%

0,6%

0,5%

0,6%

0,7%

0,6%

49

Audi A1

         224

           631

0,9%

0,8%

0,6%

0,5%

0,2%

0,7%

0,6%

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This report was written by Camilla.

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