BMW global sales in 2017 pushed the brakes

bmw global performance bmw global performance

BMW Global Performance in the first eleven months of the 2017 has been below the past years and just marginally better than the industry, losing terrain from the rival Mercedes. Sales are growing in Asia and in the ASEAN region. The X1 is the new best seller.

Following the strong medium terms performance scored in the period 2010-2016, in the first nine months of the 2017 BMW global improved at a lower speed, with 1.88 million sales, up only 3.3%.

At regional level the best increase had been scored in Asia (including China, Japan, Korea) with sales up 14.2%, ASEAN (+12.5%) and Latin America (from Mexico to Argentina) (+7.2%). Low performance in East Europe (including Turkey) (-33.2%), North Africa (-14.6%) and the Pacific (including Australia) (-13.4%).

At model wise, a nw best model is on top of the list, for the first tome an SUV, the X1 with 248.000 sales, ahead of the traditional leader, the Series 3 with 234.000 sales and the Series 5 with 194.000.

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

BMW Global Performance Report

In the period 2010-2016 BMW global sales improved for almost 1.0 million units, from 1.2 million in the 2010 to 2.0 million in the 2016, performing a Compound annual growth rate  (C.A.G.R) of 10.6%.

In this period, BMW gained five spots in the global car brand ranking advancing in 12th place from the 17th.

Sales split at regional level confirmed in the 2016 the supremacy of the Europe counting the 43.96% of total sales (it was 48.5% in the 2010). However, sales in Asia are now very relevant, counting 33.4% (from 25.4%), while American sales are the 19.6% of the total (from 22.3%).

In our report we figure out BMW sales in 132 different countries, with forecast up to the 2022.

On top of all, in the 2016 there is China with 23.9% of global sales share (from 12.9% in the 2010), ahead of USA with 15.6% (from 18.0%), Germany with 13.1% (from 18.5%),  United Kingdom with 9.1% and France with 3.0%.

In the research, we report sales for each model in each country from 2010 to 2016.

Please click on the product figure to see the Contents details.

Rank 2017 Rank 2016 Regional Sales Sales Q1 ’17 Sales Q2 ’17 Sales Q3 ’17 Sales Oct 17 Sales Nov 17 Sales YTD 2017
11 12 Levant 1.234 1.241 979 283 417 4.153
2 2 Asia 165.096 176.293 175.148 54.792 65.525 636.853
6 7 Asean 6.517 7.845 8.068 2.550 3.159 28.140
4 4 LatAm 10.173 10.850 11.522 3.632 3.591 39.769
5 6 CIS 7.840 8.854 8.456 2.931 3.069 31.149
1 1 UE 218.695 214.336 193.309 58.983 68.143 753.466
8 9 GCC 5.586 6.523 7.279 2.208 2.160 23.756
3 3 America North 79.537 88.379 81.499 26.698 31.543 307.656
9 10 Africa 5.584 4.694 5.803 1.548 1.316 18.945
7 5 Pacific 6.905 6.984 6.597 2.325 1.835 24.645
12 11 Africa North 1.138 1.126 827 231 456 3.778
10 8 Europe East 2.963 4.367 4.872 2.144 2.469 16.813
Total 511.266 531.490 504.359 158.324 183.683 1.889.123

Rank 2017 Rank 2016 Top Models Sales Q1 Sales Q2 Sales Q3 Sales October 2017 Sales November 2017 Sales YTD 2017
1 2 BMW X1 67.758 67.745 67.163 21.530 24.279 248.475
2 1 BMW 3 Series 69.546 65.748 59.239 17.444 22.790 234.766
3 3 BMW 5 Series 42.716 55.288 56.321 18.465 21.349 194.139
4 4 BMW 1 Series 48.137 53.990 49.202 16.277 20.259 187.866
5 6 BMW X5 38.997 46.779 42.980 13.434 16.244 158.434
6 7 BMW X3 39.573 38.651 33.769 8.870 14.347 135.209
7 5 BMW 2 Series 34.580 36.871 33.159 10.592 10.804 126.006
8 9 BMW 4 Series 33.728 35.908 31.627 10.895 8.533 120.691
9 10 BMW 3 Series L 30.528 32.545 30.285 7.122 11.456 111.936
10 8 BMW 5 Series L 35.328 23.867 26.807 11.099 12.126 109.227

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