BMW Global Performance in the first nine months of the 2017 has been below the past years and just marginally better than the industry, losing terrain from the rival Mercedes. Sales are growing in Asia and in the ASEAN region. The top model was again the Series 3.
Following the strong medium terms performance scored in the period 2010-2016, in the first nine months of the 2017 BMW global improved at a lower speed, with 1.541.086 sales, up only 4.1%.
At regional level the best increase had been scored in Asia (including China, Japan, Korea) with sales up 15.2%, ASEAN (+12.1%) and Latin America (from Mexico to Argentina) (+8.7%). Low performance in East Europe (including Turkey) (-36.6%), North Africa (-21.7%) and the Pacific (including Australia) (-14.7%).
At model wise, the best model was the Series 3 with 200.000 sales (-11.0%) followed by the Series 5 with 156.461 (+18.0%) and the Series 1 with 151.358 (+17.3%).
Global Automotive Database
Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.
BMW Global Performance Report
In the period 2010-2016 BMW global sales improved for almost 1.0 million units, from 1.2 million in the 2010 to 2.0 million in the 2016, performing a Compound annual growth rate (C.A.G.R) of 10.6%.
In this period, BMW gained five spots in the global car brand ranking advancing in 12th place from the 17th.
Sales split at regional level confirmed in the 2016 the supremacy of the Europe counting the 43.96% of total sales (it was 48.5% in the 2010). However, sales in Asia are now very relevant, counting 33.4% (from 25.4%), while American sales are the 19.6% of the total (from 22.3%).
In our report we figure out BMW sales in 132 different countries, with forecast up to the 2022.
On top of all, in the 2016 there is China with 23.9% of global sales share (from 12.9% in the 2010), ahead of USA with 15.6% (from 18.0%), Germany with 13.1% (from 18.5%), United Kingdom with 9.1% and France with 3.0%.
In the research, we report sales for each model in each country from 2010 to 2016.
Please click on the product figure to see the Contents details.
|Rank 2017||Rank 2016||Regional Sales||Sales Q1 ’17||Sales Q2 ’17||Sales Q3 ’17||Sales YTD 2017||Variation 2017|
|Rank 2017||Rank 2016||Top Models||Sales Q1||Sales Q2||Sales Q3||Sales 2017||Variation 2017|
|1||1||BMW 3 Series||71.871||67.208||61.417||200.496||-11,0%|
|2||2||BMW 5 Series||42.789||56.159||57.514||156.461||18,0%|
|3||4||BMW 1 Series||48.134||54.084||49.140||151.358||17,3%|
|6||3||BMW 2 Series||35.883||41.196||36.657||113.737||-14,0%|
|8||9||BMW 4 Series||33.704||36.077||31.816||101.597||1,8%|
|9||10||BMW 3 Series L||30.528||32.545||30.285||93.358||29,9%|
|10||8||BMW 5 Series L||35.328||23.867||26.807||86.002||-21,5%|