BMW global sales pushed the brakes in the 2017

bmw global performance bmw global performance

BMW Global Performance in the first nine months of the 2017 has been below the past years and just marginally better than the industry, losing terrain from the rival Mercedes. Sales are growing in Asia and in the ASEAN region. The top model was again the Series 3.

Following the strong medium terms performance scored in the period 2010-2016, in the first nine months of the 2017 BMW global improved at a lower speed, with 1.541.086 sales, up only 4.1%.

At regional level the best increase had been scored in Asia (including China, Japan, Korea) with sales up 15.2%, ASEAN (+12.1%) and Latin America (from Mexico to Argentina) (+8.7%). Low performance in East Europe (including Turkey) (-36.6%), North Africa (-21.7%) and the Pacific (including Australia) (-14.7%).

At model wise, the best model was the Series 3 with 200.000 sales (-11.0%) followed by the Series 5 with 156.461 (+18.0%) and the Series 1 with 151.358 (+17.3%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

BMW Global Performance Report

In the period 2010-2016 BMW global sales improved for almost 1.0 million units, from 1.2 million in the 2010 to 2.0 million in the 2016, performing a Compound annual growth rate  (C.A.G.R) of 10.6%.

In this period, BMW gained five spots in the global car brand ranking advancing in 12th place from the 17th.

Sales split at regional level confirmed in the 2016 the supremacy of the Europe counting the 43.96% of total sales (it was 48.5% in the 2010). However, sales in Asia are now very relevant, counting 33.4% (from 25.4%), while American sales are the 19.6% of the total (from 22.3%).

In our report we figure out BMW sales in 132 different countries, with forecast up to the 2022.

On top of all, in the 2016 there is China with 23.9% of global sales share (from 12.9% in the 2010), ahead of USA with 15.6% (from 18.0%), Germany with 13.1% (from 18.5%),  United Kingdom with 9.1% and France with 3.0%.

In the research, we report sales for each model in each country from 2010 to 2016.

Please click on the product figure to see the Contents details.

Rank 2017 Rank 2016 Regional Sales Sales Q1 ’17 Sales Q2 ’17 Sales Q3 ’17 Sales YTD 2017 Variation 2017
2 2 Asia 166.213 177.046 167.590 510.848 15,2%
11 12 Levant 1.234 1.241 979 3.454 12,2%
6 7 Asean 6.616 7.880 8.004 22.500 12,1%
4 4 LatAm 10.173 10.850 11.522 32.546 8,7%
5 6 CIS 7.851 8.865 8.466 25.182 6,4%
8 9 GCC 5.391 6.718 7.289 19.398 5,8%
1 1 UE 218.505 214.185 193.140 625.829 1,1%
3 3 America North 79.537 88.379 81.499 249.415 -3,5%
9 10 Africa 5.584 4.694 5.803 16.081 -10,0%
7 5 Pacific 6.905 6.984 6.597 20.486 -14,7%
12 11 Africa North 1.138 1.126 827 3.091 -21,7%
10 8 Europe East 2.980 4.414 4.863 12.257 -36,6%
Total 512.126 532.381 496.579 1.541.086 4,1%

Rank 2017 Rank 2016 Top Models Sales Q1 Sales Q2 Sales Q3 Sales 2017 Variation 2017
1 1 BMW 3 Series 71.871 67.208 61.417 200.496 -11,0%
2 2 BMW 5 Series 42.789 56.159 57.514 156.461 18,0%
3 4 BMW 1 Series 48.134 54.084 49.140 151.358 17,3%
4 6 BMW X1 49.016 43.722 43.234 135.972 21,0%
5 5 BMW X5 40.860 47.218 34.634 122.712 1,1%
6 3 BMW 2 Series 35.883 41.196 36.657 113.737 -14,0%
7 7 BMW X3 39.491 36.446 32.754 108.691 -3,2%
8 9 BMW 4 Series 33.704 36.077 31.816 101.597 1,8%
9 10 BMW 3 Series L 30.528 32.545 30.285 93.358 29,9%
10 8 BMW 5 Series L 35.328 23.867 26.807 86.002 -21,5%

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