Brazil Auto Market hit new record fall in December losing 37%.

Brazil Auto Market Peugeot-2008_2014

Brazil Auto Market hit new record fall in December losing 37% of last year volume. The country is undershooting analysts’ already dismal expectations and perspectives are dark. Chevrolet confirmed the recent gained leadership.

Economic Outlook

Brazil’s economy recorded the largest annual contraction on record in Q3, undershooting analysts’ already dismal expectations for Latin America’s largest economy.

Low commodity prices, high inflation, depressed confidence levels and political crisis have combined to push the economy into a deep recession with no end in sight. Data for the beginning of the fourth quarter remains abysmal: business confidence deteriorated and the manufacturing PMI fell to an almost-seven-year low in November.

On the political front, things went from bad to worse for President Dilma Rousseff’s government this month. On 2 December, political tensions, which have stalled economic reforms in Congress, came to a head when Speaker of the Chamber of Deputies, Eduardo Cunha, initiated the process of impeachment against the President. While at this stage impeachment seems unlikely, the process could take months and will likely push much-need economic reforms to the back-burner in the meantime.

Market Outlook

Once upon a time there was a novel for those believing on dreams, with a socialist economy able to push up the largest country in South America with innovative reforms and helping low-income classes more than the “usual” rich industrial lobbies. This dream is definitively over and Brazil is living the hugest crisis of the last 50 years.

The automotive sector had been identified as the big cow to cash out and finance new projects and it was pumped up to grow with easy credit and strong barriers to entrance granted to the OEM lobbies (Fiat, Volkswagen and GM over all) while asking huge taxes and imposing the use of a local produced ethanol fuel.

However, at the end of 2013 a new Automotive National Plan was introduced officially to “improve vehicles safety”. It forced new OEMs to install local plant or quite the market and several invested attracted by the “dream” of a booming market in a booming country.

Indeed, ended the easy loans bubble and discovering that the country was not utilizing the FIFA World Championships and the Olympic Games to really improve the people living conditions, the economy fell down and the automotive sector followed.

End of the story? Not yet.

Meantime we have to report about December 2015 light vehicles sales record with the hugest year-on-year fall out of the last 10 years, with volume down 37.5% at 220.847 ending and horrible year with total sales at 2.476.904 units, down 25.6%

As reported by the Anfavea, the Brazilian Association of Car Manufacturers, the lost accumulated in the year was over 850.000 units and the 2016 perspective are really dark.

Competitive Arena

In a show characterized by losses of over one-third of sales and all OEMs involved in developing plans to reduce drastically the numbers of dealers and showrooms in the market, Chevrolet confirmed the leadership in the market, for the second month in a row with 37.946 sales (-34.9%) ahead of Fiat with 37.518 (-44.3%) and Volkswagen with 25.728 (-57.8%).

Having ended the fast expansion in the market, Hyundai has lost 23.5% at 19.513 units sold ahead of Renault with 17.996 (-38.7%) and Ford with 17347 (-51.8%).

As far as top Groups concern,  F.C.A. resists on top of the list with 20.3% of market share, ahead of General Motors with 17.2% and Volkswagen Group with 12.7%.

As far as best-selling models, the Hyundai HB20 was the leader for the 11th month in a row with 16361 sales (-19.3%) followed by the Chevrolet Onix with 15.088 (-15.9%), the Fiat Palio with 12.914 (-43.9%) and new Ford Ka with 8.530.

The whole ranking by model is inside the report dedicated to the Brazilian best selling models in the 2015.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Dec Rank 2015 Brand Sales Dec Sales 2015 Dec Var 2015 Var Share Dec Share 2015
1 2 Chevrolet 37.946 387.971 -34,9% -33,0% 17,2% 15,7%
2 1 Fiat 37.518 439.165 -44,3% -37,2% 17,0% 17,7%
3 3 Volkswagen 25.758 359.494 -57,8% -37,7% 11,7% 14,5%
4 5 Hyundai 19.513 204.664 -23,5% -13,7% 8,8% 8,3%
5 6 Renault 17.996 181.563 -38,7% -23,5% 8,1% 7,3%
6 4 Ford 17.347 253.614 -51,8% -17,7% 7,9% 10,2%
7 7 Toyota 16.400 175.821 -25,1% -10,0% 7,4% 7,1%
8 8 Honda 15.062 153.370 -10,9% 11,2% 6,8% 6,2%
9 10 Jeep 7.114 41.791 1217,4% 1162,9% 3,2% 1,7%
10 9 Nissan 6.141 61.235 -29,5% -15,4% 2,8% 2,5%
11 12 Citroen 3.259 31.533 -23,9% -41,4% 1,5% 1,3%
12 11 Mitsubishi 3.101 41.064 -50,5% -30,7% 1,4% 1,7%
13 13 Peugeot 2.375 26.686 -29,0% -34,2% 1,1% 1,1%
14 15 Audi 2.297 17.540 81,0% 40,5% 1,0% 0,7%
15 14 Mercedes 2.178 20.089 11,2% 28,7% 1,0% 0,8%
16 17 BMW 1.640 15.852 -1,6% 5,3% 0,7% 0,6%
17 16 Kia 1.540 15.931 -34,5% -33,0% 0,7% 0,6%
18 18 Land Rover 873 8.814 -3,3% -6,1% 0,4% 0,4%
19 22 Lifan 507 5.002 -44,3% -5,4% 0,2% 0,2%
20 20 Suzuki 440 5.259 -35,4% -13,0% 0,2% 0,2%
21 19 Chery 266 5.579 -75,4% -41,6% 0,1% 0,2%
22 21 Jac 262 5.236 -52,1% -37,8% 0,1% 0,2%
23 27 Mini 220 1.735 22,2% -13,3% 0,1% 0,1%
24 24 Iveco 173 2.674 -53,0% -30,9% 0,1% 0,1%
25 25 Troller 150 2.119 -36,7% 42,9% 0,1% 0,1%
26 29 Porsche 97 1.135 -30,7% 16,3% 0,0% 0,0%
27 30 SsangYong 89 1.068 -1,1% 3,7% 0,0% 0,0%
28 33 Foton 62 474 #DIV/0! #DIV/0! 0,0% 0,0%
29 28 Subaru 60 1.141 -61,5% 24,8% 0,0% 0,0%
30 23 Volvo 50 3.066 -88,5% -1,8% 0,0% 0,1%
30 31 Geely 50 683 -30,6% 88,2% 0,0% 0,0%
31 37 Shineray 45 394 45,2% -39,1% 0,0% 0,0%
31 34 Chrysler 45 416 12,5% 2,2% 0,0% 0,0%
32 32 Great Wall 40 480 33,3% 421,7% 0,0% 0,0%
32 32 Cadillac 40 480 1900,0% 2081,8% 0,0% 0,0%
32 26 Dodge 40 1.993 -90,8% -44,9% 0,0% 0,1%
33 36 Lexus 30 398 100,0% 110,0% 0,0% 0,0%
33 38 Hafei 30 355 -76,0% -71,1% 0,0% 0,0%
33 40 Jinbei 30 262 -62,5% -53,8% 0,0% 0,0%
34 35 Jaguar 20 406 -55,0% -16,9% 0,0% 0,0%
35 43 Alfa Romeo 10 65 900,0% 6400,0% 0,0% 0,0%
35 39 Chery Rely 10 306 -67,7% -31,8% 0,0% 0,0%
35 41 Chana 10 206 -89,9% -76,0% 0,0% 0,0%
36 42 Mahindra 7 84 250,0% -85,4% 0,0% 0,0%
37 44 Ferrari 4 48 -32,5% 14,7% 0,0% 0,0%
38 45 Maserati 2 24 -66,3% -33,6% 0,0% 0,0%

Rank Dec Rank 2015 Group Sales Dec Sales 2015 Dec Var 2015 Var Share Dec Share 2015
1 1 FCA 44.906 486.176 -34,7% -31,6% 20,3% 19,6%
2 2 General Motors 37.986 388.451 -34,8% -32,9% 17,2% 15,7%
3 3 Volkswagen 28.152 378.169 -55,0% -35,9% 12,7% 15,3%
4 5 Renault-Nissan 24.137 242.798 -36,6% -21,6% 10,9% 9,8%
5 6 Hyundai-Kia 21.053 220.595 -24,4% -15,5% 9,5% 8,9%
6 4 Ford 17.497 255.733 -51,7% -17,4% 7,9% 10,3%
7 7 Toyota 16.430 176.219 -25,0% -9,9% 7,4% 7,1%
8 8 Honda 15.062 153.370 -10,9% 11,2% 6,8% 6,2%
9 9 PSA 5.634 58.219 -26,1% -38,3% 2,6% 2,4%
10 10 Mitsubishi 3.101 41.064 -50,5% -30,7% 1,4% 1,7%

Rank Dec Rank 2015 Model Sales Dec Sales 2015 Dec Var 2015 Var Share Dec Share 2015
1 1 Hyundai HB20 16.361 163.674 -19,3% -8,9% 7,5% 6,6%
2 2 Chevrolet Onix 15.088 125.931 -15,9% -16,5% 6,9% 5,1%
3 4 Fiat Palio 12.914 122.364 -43,9% -37,1% 5,9% 5,0%
4 3 Ford KA 8.530 124.247 -49,6% 144,1% 3,9% 5,0%
5 9 Renault Sandero 8.341 78.174 -35,4% -18,0% 3,8% 3,2%
6 8 Volkswagen Fox/CrossFox 8.147 79.590 -13,6% -21,5% 3,7% 3,2%
7 10 Chevrolet Prisma 7.692 70.336 -19,4% -20,4% 3,5% 2,9%
8 20 Jeep Renegade 6.976 39.187 3,2% 1,6%
9 5 Fiat Strada 6.865 98.631 -48,5% -35,6% 3,1% 4,0%
10 16 Honda HR-V 6.537 51.155 3,0% 2,1%
11 6 Volkswagen Gol 6.498 82.746 -73,1% -54,9% 3,0% 3,4%
12 11 Toyota Corolla 6.423 67.339 -15,3% 6,4% 2,9% 2,7%
13 7 Fiat Uno 6.295 79.783 -43,3% -34,7% 2,9% 3,2%
14 12 Toyota Etios 5.751 61.365 -17,1% -7,6% 2,6% 2,5%
15 13 Fiat Siena 4.639 59.393 -50,8% -44,5% 2,1% 2,4%
16 15 Volkswagen Up! 4.154 53.542 -27,1% -9,1% 1,9% 2,2%
17 24 Toyota Hilux 3.480 32.900 -31,5% -24,0% 1,6% 1,3%
18 18 Honda Fit 3.466 42.476 -55,0% -20,9% 1,6% 1,7%
19 26 Chevrolet Classic 3.100 31.157 -31,2% -35,6% 1,4% 1,3%
20 23 Chevrolet S10 3.084 33.330 -30,3% -34,4% 1,4% 1,4%
21 17 Ford Fiesta 2.964 47.608 -63,8% -64,0% 1,4% 1,9%
22 14 Volkswagen Saveiro 2.948 56.704 -68,8% -31,7% 1,3% 2,3%
23 21 Renault Duster 2.862 34.325 -50,9% -29,8% 1,3% 1,4%
24 35 Nissan Versa 2.735 17.538 -5,5% 13,9% 1,2% 0,7%
25 29 Honda City 2.702 26.405 -42,3% 6,8% 1,2% 1,1%
26 19 Volkswagen Voyage 2.581 41.518 -54,2% -44,7% 1,2% 1,7%
27 28 Chevrolet Spin 2.457 27.366 -24,0% -25,6% 1,1% 1,1%
28 22 Ford Ecosport 2.434 33.861 -51,8% -37,6% 1,1% 1,4%
29 27 Renault Logan 2.335 31.129 -56,8% -33,0% 1,1% 1,3%
30 32 Chevrolet Cobalt 2.281 23.071 -54,2% -51,0% 1,0% 0,9%
31 25 Honda Civic 2.081 31.241 -51,2% -40,2% 1,0% 1,3%
32 33 Nissan March 1.922 23.023 -36,1% -6,6% 0,9% 0,9%
33 36 Citroen C3 1.555 17.108 -34,6% -40,5% 0,7% 0,7%
34 48 Chevrolet Tracker 1.463 11.031 10,2% -22,2% 0,7% 0,4%
35 30 Ford Focus 1.442 24.277 -38,2% -20,5% 0,7% 1,0%
36 38 Fiat Punto 1.393 16.476 -31,8% -33,2% 0,6% 0,7%
37 39 Fiat Fiorino 1.301 15.020 -23,8% -36,9% 0,6% 0,6%
38 51 Volkswagen Golf 1.272 10.063 13,6% -37,6% 0,6% 0,4%
39 37 Ford Ranger 1.262 16.880 -45,5% -30,1% 0,6% 0,7%
40 41 Hyundai ix35 1.146 14.729 -21,7% -3,8% 0,5% 0,6%

Keen to understand the market direction and perspectives, you can read the just published Brazil Car Market 2012-2020 Outlook.

 

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