Flash Reports

Brazil Light Vehicle Sales stabilized in March.

Brazil Light Vehicle Sales Ford-Ka

Brazil Light Vehicle Sales stabilized in March following a sharp start of the year and posting the second best month in last 12. Fait fell down 24% while Ford Ka joined the podium, behind Hyundai HB20.

Country Environment

Brazil’s economy is in the doldrums. GDP expanded meager in the third quarter of last year and more recent data suggest that prospects have worsened. The manufacturing PMI entered contraction territory in February and the Brazilian real fell to a nearly eleven year low in March.

On 15 March, almost a million people gathered across the country to protest against President Dilma Rousseff. President Rousseff’s approval ratings have fallen to an all-time low amid elevated inflation, a deteriorating economy and a large corruption scandal at the state-owned energy giant Petrobras.

Evidence is mounting that a number of politicians, including key members of Rousseff’s coalition government, were involved in a multibillion-dollar kickback scheme. The scandal has increased opposition against Rousseff in Congress and is threatening to derail the government’s attempts at economic reform.

Market Trend

In March 2015 according to data released by Anfavea, the Brazilian Association of Car Manufacturers, total new Light Passengers Vehicles sold in Brazil have been 225.921, down 1.2% compared with the correspondent month last year.

The Y.o.Y. performance was the second best in the last 12 month and a wind of optimism after the sharp losses scored in the previous months. However, the first quarter sales had been 648.707, down  over 120.000 units from 2014 or 16.2%

Competitive Arena

The market leader, Fiat, has paid a large tribute in the first two month of the year and Brazilian sales losses were key to put the brand on the last position as Y.o.Y. global performance among the Top 25 brands.

March was again really negative with the worse market share in the last 6 years gained with sales figures of 40.593 (-24.5%). First quarter sales were 126.103 (-28.0%) with share below 20% (at 19.1%).

Chevrolet has consolidated the second place and now can give a look at the leadership. Indeed in March sales were 36.997, 10% lower than Fiat, and in the quarter had been 111.910 (-18.3%) well ahead of the third.

Volkswagen inexorably lost terrain towards Chevrolet with 34.893 sales( -7.6%) in March and 105.353 (-22.3%) in the quarter.

However, while the three leaders are struggling, several others brands performed in double-digit, reducing the index of concentration of the market. Indeed, Ford (+17.6%), Hyundai (+11.3%), Renault (+22.3%), Toyota (+45.5%), Honda (+38.7%) and Nissan (+37.2%) scored amazing performance in March!

As far as the Best Groups, the leader was F.C.A. with 18.5% of market share (down 1.9 points from the previous month), ahead of General Motors with 16.4% and Volkswagen with 16.1%.

As far as best-selling models, the Hyundai HB20 confirmed the leadership for the second consecutive month with 14.283 sales (+19.1%) followed by the emerging last generation Ford Ka with 11.626 and the Fiat Strada with 9.976 (-23.6%).

Last generation Ford Ka took the fly and entered on top of the list in fourth place with 8.669 units.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Mar Rank Q1 Brand Sales Mar Sales Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 Fiat 40.593 126.103 -24,5% -28,0% 18,0% 19,4%
2 2 Chevrolet 36.997 111.910 -8,5% -18,3% 16,4% 17,3%
3 3 Volkswagen 34.893 105.353 -7,6% -22,3% 15,4% 16,2%
4 4 Ford 23.642 67.397 17,6% -4,3% 10,5% 10,4%
5 5 Hyundai 17.773 48.433 11,3% -5,1% 7,9% 7,5%
6 6 Renault 17.569 43.981 22,3% -15,1% 7,8% 6,8%
7 7 Toyota 17.061 41.053 45,5% 12,4% 7,5% 6,3%
8 8 Honda 13.029 32.857 38,7% 12,5% 5,8% 5,1%
9 9 Nissan 5.242 15.018 37,2% 3,4% 2,3% 2,3%
10 10 Mitsubishi 3.966 11.487 -2,5% -16,2% 1,8% 1,8%
11 11 Citroen 2.604 8.511 -41,0% -46,7% 1,2% 1,3%
12 12 Peugeot 1.968 6.773 -45,7% -44,6% 0,9% 1,0%
13 13 Kia 1.557 4.636 -2,0% -18,9% 0,7% 0,7%
14 14 Mercedes 1.455 3.799 63,5% 13,5% 0,6% 0,6%
15 16 Audi 1.379 3.444 50,9% 20,2% 0,6% 0,5%
16 15 BMW 1.293 3.491 15,7% -3,3% 0,6% 0,5%
17 17 Land Rover 727 1.965 6,0% -8,6% 0,3% 0,3%
18 18 Chery 498 1.851 -35,3% -24,3% 0,2% 0,3%
19 19 Jac 477 1.613 -27,0% -40,6% 0,2% 0,2%
20 20 Suzuki 453 1.565 12,1% 6,2% 0,2% 0,2%
21 21 Lifan 428 1.442 31,7% 39,1% 0,2% 0,2%
22 23 Dodge 420 740 54,0% -16,1% 0,2% 0,1%
23 22 Jeep 343 852 90,6% 75,7% 0,2% 0,1%
24 24 Iveco 314 726 12,9% -21,7% 0,1% 0,1%
25 26 Troller 170 510 120,5% 78,2% 0,1% 0,1%
25 25 Volvo 170 570 0,0% -4,2% 0,1% 0,1%
26 27 Mini 140 440 -6,7% -1,6% 0,1% 0,1%
27 28 Subaru 138 414 137,9% 105,0% 0,1% 0,1%
28 29 Porsche 120 400 55,8% 126,0% 0,1% 0,1%
29 30 SsangYong 82 246 -12,8% -10,9% 0,0% 0,0%
30 31 Chrysler 80 169 166,7% 87,8% 0,0% 0,0%
31 32 Jinbei 54 125 35,0% -11,1% 0,0% 0,0%
32 37 Geely 53 83 960,0% 453,3% 0,0% 0,0%
33 33 Shineray 46 122 -41,8% -31,8% 0,0% 0,0%
34 39 Chana 45 75 125,0% 25,0% 0,0% 0,0%
35 36 Hafei 37 87 -66,7% -66,0% 0,0% 0,0%
36 35 Chery Rely 35 109 -66,0% -61,9% 0,0% 0,0%
37 34 Jaguar 30 114 50,0% 65,5% 0,0% 0,0%
37 41 Cadillac 30 40 1400,0% 566,7% 0,0% 0,0%
38 38 Lexus 27 81 155,7% 134,4% 0,0% 0,0%
39 40 Alfa Romeo 25 69 #DIV/0! #DIV/0! 0,0% 0,0%
40 42 Ferrari 11 33 35,8% 41,7% 0,0% 0,0%
41 43 Maserati 6 18 492,7% 789,1% 0,0% 0,0%
42 44 Mahindra 1 3 -98,3% -98,4% 0,0% 0,0%

Rank Mar Rank Q1 Group Sales Mar Sales Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 FCA 41.767 128.640 -23,4% -27,6% 18,5% 19,8%
2 2 GM 37.027 111.950 -8,4% -18,2% 16,4% 17,3%
3 3 Volkswagen 36.392 109.197 -6,1% -21,2% 16,1% 16,8%
4 4 Ford 23.812 67.907 18,0% -3,9% 10,5% 10,5%
5 5 Renault-Nissan 22.811 58.999 25,5% -11,0% 10,1% 9,1%
6 6 Hyundai-Kia 19.330 53.069 10,1% -6,5% 8,6% 8,2%
7 7 Toyota 17.088 41.134 45,6% 12,5% 7,6% 6,3%
8 8 Honda 13.029 32.857 38,7% 12,5% 5,8% 5,1%
9 9 PSA 4.572 15.284 -43,1% -45,8% 2,0% 2,4%
10 10 Mitsubishi 3.966 11.487 -2,5% -16,2% 1,8% 1,8%

Rank Mar Rank Q1 Model Sales Mar Sales Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 Hyundai HB20 14.283 37.245 19,1% -2,4% 6,3% 5,7%
2 3 Ford KA 11.626 31.286 6505,7% 875,9% 5,1% 4,8%
3 5 Fiat Strada 9.946 29.883 -23,6% -23,1% 4,4% 4,6%
4 4 Chevrolet Onix 9.548 29.924 -22,0% -3,8% 4,2% 4,6%
5 2 Fiat Palio 9.235 32.872 -35,7% -23,6% 4,1% 5,1%
6 7 Fiat Uno 8.671 23.239 -15,6% -32,3% 3,8% 3,6%
7 8 Volkswagen Gol 8.351 22.100 -33,4% -54,2% 3,7% 3,4%
8 10 Renault Sandero 7.957 18.062 32,5% -15,9% 3,5% 2,8%
9 6 Volkswagen Fox/CrossFox 6.923 23.421 -5,3% -16,0% 3,1% 3,6%
10 13 Volkswagen Saveiro 6.328 16.866 44,4% 12,8% 2,8% 2,6%
11 9 Chevrolet Prisma 6.260 18.791 11,7% 13,4% 2,8% 2,9%
12 14 Toyota Corolla 6.177 14.597 109,7% 65,5% 2,7% 2,3%
13 17 Toyota Etios 5.949 13.279 35,0% -5,0% 2,6% 2,1%
14 11 Fiat Siena 5.361 17.588 -30,5% -38,2% 2,4% 2,7%
15 12 Volkswagen Up! 4.910 17.199 39,6% 192,9% 2,2% 2,7%
16 15 Honda Fit 4.752 14.415 79,7% 64,3% 2,1% 2,2%
17 16 Ford Fiesta 4.387 14.122 -62,2% -63,6% 1,9% 2,2%
18 18 Volkswagen Voyage 4.118 12.501 -19,1% -29,3% 1,8% 1,9%
19 24 Renault Logan 3.724 8.768 13,8% -9,7% 1,6% 1,4%
20 19 Chevrolet Classic 3.540 10.883 51,0% 4,1% 1,6% 1,7%
21 22 Chevrolet S10 3.354 9.255 0,3% -16,8% 1,5% 1,4%
22 20 Chevrolet Celta 3.321 10.839 -2,3% -14,8% 1,5% 1,7%
23 21 Ford Ecosport 3.265 9.476 -4,4% -24,8% 1,4% 1,5%
24 25 Honda City 3.139 8.454 51,5% 26,5% 1,4% 1,3%
25 23 Toyota Hilux 3.096 8.831 1,4% -2,8% 1,4% 1,4%
26 28 Honda Civic 2.743 7.508 -37,5% -39,4% 1,2% 1,2%
27 32 Chevrolet Cruze 2.736 6.238 11,3% -45,8% 1,2% 1,0%
28 31 Nissan March 2.693 6.951 150,3% 63,7% 1,2% 1,1%
29 26 Chevrolet Montana 2.671 8.005 -15,4% -15,0% 1,2% 1,2%
30 27 Renault Duster 2.657 7.884 -11,0% -26,9% 1,2% 1,2%
31 30 Chevrolet Cobalt 2.158 7.098 -18,0% -29,2% 1,0% 1,1%
32 29 Chevrolet Spin 2.104 7.190 -13,6% -9,8% 0,9% 1,1%
33 33 Renault Clio 1.778 5.030 191,0% 9,2% 0,8% 0,8%
34 35 Ford Focus 1.718 4.903 -32,5% -33,5% 0,8% 0,8%
35 34 Ford Ranger 1.701 5.016 5,8% -1,8% 0,8% 0,8%
36 39 Mitsubishi L200 1.509 4.375 3,6% -8,4% 0,7% 0,7%
37 38 Fiat Fiorino 1.458 4.413 -7,4% -14,8% 0,6% 0,7%
38 37 Citroen C3 1.395 4.531 -41,8% -45,6% 0,6% 0,7%
39 36 Peugeot 208 1.359 4.754 -15,4% -27,6% 0,6% 0,7%
40 43 Volkswagen Amarok 1.314 3.388 23,5% -25,4% 0,6% 0,5%

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