Brazil new vehicles sales -32% in September, worse score in a decade.

Brazil new vehicles sales Honda HR-V_2015

Brazil new vehicles sales -32% in September, worse score in a decade. The country is now officially entered in recession and struggle among scandals, corruption and poverty. The huge 2015 industry fall is not over.

Economic Outlook

Brazil’s economy contracted more than expected in the second quarter of 2015 and entered into technical recession. Latin America’s largest economy was dragged down by a deterioration of both domestic and external demand.

Corruption scandals have pushed confidence levels to record lows, weighing on private consumption and fixed investment, while lackluster external demand and low commodity prices took their toll on the external sector. More recent data suggest that the economy is continuing to struggle at the outset of Q3.

Industrial production shrunk in July and confidence indicators remained depressed in August. The economy’s poor performance has hurt tax revenues and on 31 August the government presented a budget with a primary deficit for the first time in Brazil’s modern history.

The budget confirms that the government’s efforts to correct the country’s sinking finances have come up alarmingly short. Moreover, corruption scandals have eroded the government’s support in Congress and led to the watering down or stalling of key legislation.

Market Outlook

Already on January 1st the 2015 was expected harsh for the Brazilian new vehicles markets and it was predicted by all observers the third losing year in a row Moreover the reality had been worse than any expectations both for direct and indirect factors.

The last years easy loans process has been followed by a strict limit on credit release while car prices increased for the new specs, required by the recent legislations. The Brazilian low economy growth reported for the 2014 evolved in real recession cutting middle class purchase power.

Consequently, after the -1.9% reported for the 2013 at the -6.9% in the 2014, this year the market is losing in double-digit with a trend worsening quarter after quarter.

During the first half the lost was at 19.8% while the third quarter was even worse. In July sales had been 219.410 (-21.6%) followed in August by 199.583 units (-23.0%) and in September by 192.610, dropping 31.8%, the 9th year on year decline in a row and the highest lost since 2008.

As reported by the Anfavea, the Brazilian Association of Car Manufacturers, in the first nine months if the 2015 total light passengers sales had been 1.688.908, down 20.4%. The persistent disappointing economic environment does not allow hopes for a short-term recovery.

Competitive Arena

The three markets leaders kept outsell the market: in September Fiat sold 31.900 vehicles (-46.1%) with year to date sales at 342.739 (-33.8%) and market share at 18.2%.

Chevrolet in second have sold 27.202 units (-45.4%) followed by Volkswagen with 26.814 sales (-42.5%), Ford with 19.513 (-22.2%), Hyundai with 15.860 (-21.7%) and Toyota with 14.411 (-17.5%).

As far as the performance by groups, the 2015 leader is again F.C.A. with 19.7% of market share, ahead of Volkswagen Group with 15.8% and General Motors with 15.4%.

As far as best-selling models, the Hyundai HB20 was leader for the 8th month in a row with 13.059 sales (-13.1%) followed by the Chevrolet Onix, at its best place ever, with 10.212 (-24.3%), the new Ford Ka with 9.999, the Fiat Palio with 8.761 (-45.7%) and the Fiat Strada with 7.116 (-50.0%).

The whole ranking by model is inside the report dedicated to the Brazilian best selling models in the 2015.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Sep Rank 2015 Brand Sales Sep Sales Ytd Var Sep Var Ytd Share Sep Share Ytd
1 1 Fiat 31.900 342.739 -46,1% -33,8% 16,6% 18,2%
2 2 Chevrolet 27.202 289.045 -45,4% -30,8% 14,1% 15,4%
3 3 Volkswagen 26.814 283.232 -42,5% -33,0% 13,9% 15,1%
4 4 Ford 19.513 200.853 -22,2% -7,1% 10,1% 10,7%
5 5 Hyundai 15.860 151.663 -21,7% -10,3% 8,2% 8,1%
6 7 Toyota 14.411 132.567 -17,5% -2,5% 7,5% 7,0%
7 6 Renault 14.138 134.791 -32,5% -19,9% 7,3% 7,2%
8 8 Honda 13.808 112.570 14,2% 17,4% 7,2% 6,0%
9 12 Jeep 5.848 22.603 3,0% 1,2%
10 9 Nissan 5.621 46.470 -15,6% -6,2% 2,9% 2,5%
11 10 Mitsubishi 3.227 32.497 -44,8% -25,3% 1,7% 1,7%
12 11 Citroen 2.333 23.736 -41,2% -43,4% 1,2% 1,3%
13 13 Peugeot 2.248 20.054 -32,0% -36,7% 1,2% 1,1%
14 14 Mercedes 2.014 14.726 59,3% 44,4% 1,0% 0,8%
15 16 Audi 1.433 12.439 34,2% 39,7% 0,7% 0,7%
16 17 BMW 1.110 10.975 -18,2% 2,4% 0,6% 0,6%
17 15 Kia 1.085 12.519 -45,9% -28,7% 0,6% 0,7%
18 18 Land Rover 847 6.364 2,0% -9,8% 0,4% 0,3%
19 19 Chery 498 4.311 -43,2% -35,8% 0,3% 0,2%
20 21 Suzuki 434 4.000 8,2% -5,9% 0,2% 0,2%
21 22 Lifan 397 3.696 -12,7% 13,2% 0,2% 0,2%
22 20 Jac 322 4.071 -50,5% -39,9% 0,2% 0,2%
23 24 Iveco 240 2.068 -30,4% -26,4% 0,1% 0,1%
24 23 Volvo 180 2.382 -56,9% 15,6% 0,1% 0,1%
25 29 Geely 140 878 0,1% 0,0%

Rank Sep Rank 2015 Group Sales Sep Sales Ytd Var Sep Var Ytd Share Sep Share Ytd
1 1 FCA 38.148 369.786 -36,7% -29,6% 19,8% 19,7%
2 2 Volkswagen 28.297 296.651 -40,7% -31,3% 14,7% 15,8%
3 3 General Motors 27.207 289.118 -45,3% -30,8% 14,1% 15,4%
4 5 Renault-Nissan 19.759 181.261 -28,4% -16,8% 10,3% 9,6%
5 4 Ford 19.653 202.472 -22,2% -6,7% 10,2% 10,8%
6 6 Hyundai-Kia 16.945 164.182 -23,9% -12,1% 8,8% 8,7%
7 7 Toyota 14.456 132.863 -17,4% -2,4% 7,5% 7,1%
8 8 Honda 13.808 112.570 14,2% 17,4% 7,2% 6,0%
9 9 PSA 4.581 43.790 -37,1% -40,5% 2,4% 2,3%
10 10 Mitsubishi 3.227 32.497 -44,8% -25,3% 1,7% 1,7%

Rank Sep Rank 2015 Model Sales Sep YTD Sep Var Sep Var YTD Share Sep Share 2015
1 1 Hyundai HB20 13.059 119.103 -13,1% -5,7% 6,82% 6,4%
2 4 Chevrolet Onix 10.212 87.726 -24,3% -16,3% 5,33% 4,7%
3 2 Ford KA 9.999 96.620 41,0% 797,4% 5,22% 5,2%
4 3 Fiat Palio 8.761 92.089 -45,7% -33,9% 4,57% 4,9%
5 5 Fiat Strada 7.116 79.456 -50,0% -30,9% 3,71% 4,2%
6 7 Volkswagen Fox/CrossFox 6.373 63.200 -24,8% -15,4% 3,33% 3,4%
7 9 Renault Sandero 6.369 58.284 -14,9% -13,2% 3,32% 3,1%
8 11 Toyota Corolla 5.775 49.595 -4,4% 14,7% 3,01% 2,6%
9 17 Honda HR-V 5.747 33.184 3,00% 1,8%
10 8 Fiat Uno 5.684 62.596 -35,0% -30,7% 2,97% 3,3%
11 27 Jeep Renegade 5.676 20.513 2,96% 1,1%
12 6 Volkswagen Gol 5.254 63.246 -58,2% -53,1% 2,74% 3,4%
13 14 Toyota Etios 4.868 46.240 -16,8% 1,1% 2,54% 2,5%
14 10 Chevrolet Prisma 4.714 49.834 -43,6% -20,7% 2,46% 2,7%
15 13 Fiat Siena 4.534 46.697 -52,4% -43,0% 2,37% 2,5%
16 12 Volkswagen Saveiro 4.357 46.778 -44,0% -17,2% 2,27% 2,5%
17 15 Volkswagen Up! 4.344 41.468 -30,7% 0,0% 2,27% 2,2%
18 19 Honda Fit 3.512 32.864 -39,5% -6,7% 1,83% 1,8%
19 18 Volkswagen Voyage 3.192 32.958 -42,6% -43,0% 1,67% 1,8%
20 16 Ford Fiesta 2.781 38.704 -65,4% -65,4% 1,45% 2,1%
21 24 Toyota Hilux 2.747 25.151 -27,3% -17,9% 1,43% 1,3%
22 21 Renault Duster 2.698 25.676 -33,2% -24,1% 1,41% 1,4%
23 20 Ford Ecosport 2.655 26.357 -41,8% -35,1% 1,39% 1,4%
24 31 Ford Focus 2.412 18.547 5,3% -22,3% 1,26% 1,0%
25 23 Chevrolet S10 2.385 25.561 -49,9% -32,8% 1,24% 1,4%
26 22 Honda Civic 2.312 25.573 -50,6% -36,8% 1,21% 1,4%
27 26 Renault Logan 2.240 24.576 -54,6% -29,2% 1,17% 1,3%
27 32 Nissan March 2.240 18.267 -12,4% 13,0% 1,17% 1,0%
28 25 Chevrolet Classic 1.943 24.591 -62,2% -32,9% 1,01% 1,3%
29 29 Honda City 1.930 19.745 170,7% 36,7% 1,01% 1,1%
30 40 Nissan Versa 1.873 11.756 35,0% 28,6% 0,98% 0,6%
31 28 Chevrolet Spin 1.806 19.949 -53,2% -27,1% 0,94% 1,1%
32 35 Chevrolet Cruze 1.704 16.107 -48,2% -46,3% 0,89% 0,9%
33 30 Chevrolet Montana 1.542 19.672 -53,4% -22,8% 0,80% 1,1%
34 34 Chevrolet Cobalt 1.430 17.715 -68,7% -46,6% 0,75% 0,9%
35 37 Citroen C3 1.320 13.114 -40,3% -41,0% 0,69% 0,7%
36 38 Fiat Punto 1.295 12.458 -7,2% -37,1% 0,68% 0,7%
37 39 Renault Clio 1.246 12.001 -47,8% -17,3% 0,65% 0,6%
38 52 Chevrolet Tracker 1.182 7.411 130,0% -30,9% 0,62% 0,4%
39 43 Mitsubishi L200 1.154 11.546 -44,6% -19,8% 0,60% 0,6%
40 36 Ford Ranger 1.090 13.800 -46,2% -22,7% 0,57% 0,7%

To know more on this market, you can read the Brazil Market 2012-2015 Insights, just published. Wishing to know the 2020 outlook, just contact us for a quick development of this research.

(1366)

In the spotlight

Brazil Outlook 2017. Recession is not over

Brazil Automotive Industry outlook in the 2017 is not yet positive albeit the prolonged crisis. Indeed economic perspective are still negative and the sector has not yet bottomed out. Market recovery from 2018