Buick. Jumped in the World’s 16th rank thanks to Chinese success

Buick Buick

Buick Global Performance in recent years has been really positive with a CAGR over three-time better than the industry. Key driver of the brand performance is the success in China, while North America disappoints.

In the period 2010-2016 Buick has scored a remarkable performance at global sales, growing from 0.8 million sales in the 2010 to 1.48 million in the 2016, performing a Compound annual growth rate (C.A.G.R) of 14.1%, while the industry CAGR in the period was +4.6%.

In this period, Buick has gained 9 steps within the Global Car Brands Ranking landing in the 16th place.

Sales split at regional level confirmed in the 2016 the supremacy of the Asia region counting the 83.0% of total sales (it was 77.7% in the 2010) while the American sales represent the 17.0% (from 20.4%).

In our report we figure out this brand’s sales data in 18 different countries, with forecast up to the 2022.

On top of all, in the 2016 there was China with 83.0% of global sales share (from 79.4% in the 2010), ahead of USA with 15.4% (from 19.3%), Canada with 1.3% (from 1.0%), Mexico with 0.2% and Panama with 0.1%.

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 130 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

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