Bulgaria Full Year 2016. The recovery is on

Bulgarian Cars Market Nissan-Juke_Nismo_RS-2015

Bulgarian Cars Market in 2016 posted the highest sales level since 2010, postingt the third increase in a string. Dacia remained the most popular brand, pushed up by Dokker. Great Wall is collapsing

Market Outlook

The latest monthly indicators suggest that economic activity grew healthily in Q4 2016, after a somewhat disappointing 3.4% expansion in Q3, prompted by a less expansionary fiscal policy in H2. A strong labor market and resilient business sentiment helped pick up the slack in Q4. FocusEconomics Consensus Forecast panelists expect GDP to expand 3.1% in 2017.

Following the double digit growth of 2015, the cars market in 2016 showed a great performance, keeping the sales volume over 20.000 units for the third consecutive year. It was the highest sales level recorded after the drop down of 2010, registering 26.370 cars passenger (+8.5%). However, this improvement is still not sufficient to approach the market to the all time record established in 2003 with almost 153.000 units.

The light commercial vehicles had been 4.890, up 7.4%.

Competitive Arena

Dacia kept the leadership with 3.914 units (+6.4%) ahead of Renault with 3.778 (+19.4%) and Skoda with 2.908 (+9.9%). Lada was the best performer surging 61.7%, while Seat, Suzuki, Land Rover, Peugeot and Mercedes showed the highest increases of the year.

Great Wall posted the worst performance losing 43.3%, while Fiat and Volkswagen decline moderately.

The Dacia Dokker was the best selling model with 1.716 sales (+8.2%) followed by the Nissan Qashqai with 1.449 (+34.2%) and the Skoda Octavia with 1.289 (+28.4%).

To see the best-selling cars ranking review with the top 100 models in the 2015, just read here.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank 2016 Rank 2015 BRAND Sales 2016 Sales 2015 Variation 2016 Share 2016 Share 2015
1 1 Dacia 3.914 3.679 6,4% 12,0% 12,4%
2 2 Renault 3.778 3.164 19,4% 11,5% 10,7%
3 3 Skoda 2.908 2.645 9,9% 8,9% 8,9%
4 5 Toyota 2.694 2.411 11,7% 8,2% 8,1%
5 4 Volkswagen 2.477 2.535 -2,3% 7,6% 8,5%
6 6 Ford 2.191 1.906 15,0% 6,7% 6,4%
7 8 Peugeot 1.962 1.599 22,7% 6,0% 5,4%
8 7 Nissan 1.907 1.673 14,0% 5,8% 5,6%
9 9 Opel 1.351 1.232 9,7% 4,1% 4,2%
10 10 Kia 1.328 1.191 11,5% 4,1% 4,0%
11 11 Citroen 1.012 1.010 0,2% 3,1% 3,4%
12 13 Hyundai 975 880 10,8% 3,0% 3,0%
13 12 BMW 908 900 0,9% 2,8% 3,0%
14 15 Mazda 703 600 17,2% 2,1% 2,0%
15 17 Mercedes 680 580 17,2% 2,1% 2,0%
16 14 Audi 645 622 3,7% 2,0% 2,1%
17 19 Land Rover 418 308 35,7% 1,3% 1,0%
18 18 Fiat 388 420 -7,7% 1,2% 1,4%
19 23 Lada 346 214 61,7% 1,1% 0,7%
20 21 Seat 342 229 49,3% 1,0% 0,8%
20 20 Suzuki 342 246 39,0% 1,0% 0,8%
21 16 Great Wall 338 596 -43,3% 1,0% 2,0%
22 22 Volvo 234 215 8,8% 0,7% 0,7%
23 24 Honda 203 200 1,5% 0,6% 0,7%
24 26 Lexus 182 135 34,8% 0,6% 0,5%
25 27 Infiniti 136 110 23,6% 0,4% 0,4%
26 28 Mini 94 104 -9,6% 0,3% 0,4%
27 25 Mitsubishi 75 157 -52,2% 0,2% 0,5%
28 32 Jaguar 60 16 275,0% 0,2% 0,1%
29 35 Daihatsu 52 0,2% 0,0%
30 29 Maserati 40 35 14,3% 0,1% 0,1%
31 30 Subaru 39 34 14,7% 0,1% 0,1%
32 33 Alfa Romeo 21 8 162,5% 0,1% 0,0%

Rank 2016 Rank 2015 Group Sales 2015 Sales 2016 Variation 2016 Share 2016 Share 2015
1 1 Renault-Nissan 8.840 10.081 14,0% 30,8% 29,8%
2 2 Volkswagen 6.031 6.372 5,7% 19,5% 20,3%
3 3 PSA 2.609 2.974 14,0% 9,1% 8,8%
4 4 Toyota 2.546 2.928 15,0% 8,9% 8,6%
5 5 Hyundai-Kia 2.071 2.303 11,2% 7,0% 7,0%
6 6 Ford 1.906 2.191 15,0% 6,7% 6,4%
7 7 General Motors 1.252 1.351 7,9% 4,1% 4,2%
8 8 BMW 1.004 1.002 -0,2% 3,1% 3,4%
9 9 Mazda 600 703 17,2% 2,1% 2,0%
10 11 Mercedes Daimler 580 680 17,2% 2,1% 2,0%

Rank 2016 Rank 2015 Model Sales 2016 Sales 2015 2016 Variation
1 1 Dacia Dokker 1.716 1.586 8,2%
2 2 Nissan Qashqai 1.449 1.080 34,2%
3 4 Skoda Octavia 1.289 1.004 28,4%
4 5 Renault Clio 1.187 925 28,3%
5 3 Renault Captur 862 1.012 -14,8%
6 6 Dacia Sandero 741 781 -5,1%
7 7 Dacia Duster 735 629 16,9%
8 9 Skoda Fabia 721 579 24,5%
9 12 Toyota Corolla 711 536 32,6%
10 8 Ford Fiesta 672 607 10,7%
11 10 Volkswagen Passat 567 576 -1,6%
12 15 Kia Sportage 526 434 21,2%
13 21 Opel Astra 486 307 58,3%
14 16 Toyota Yaris 465 420 10,7%
15 20 Peugeot 308 448 309 45,0%
16 11 Skoda Rapid 401 566 -29,2%
17 52 Renault Kadjar 396 109 263,3%
18 13 Kia Cee’d 389 474 -17,9%
18 19 Toyota Auris 389 326 19,3%
19 18 Volkswagen Golf 375 328 14,3%
20 31 Toyota Avensis 369 214 72,4%
21 14 Volkswagen Polo 368 440 -16,4%
22 28 Peugeot 208 343 243 41,2%
23 17 Ford Focus 333 377 -11,7%
24 27 Skoda Superb 322 258 24,8%
25 34 Renault Mégane 306 197 55,3%
25 32 Lada Niva 306 206 48,5%
26 23 Dacia Logan MCV 298 271 10,0%
27 22 Opel Corsa 274 275 -0,4%
28 33 Kia Rio 270 201 34,3%
29 25 Toyota RAV4 238 263 -9,5%
30 26 Nissan X-Trail 223 262 -14,9%
30 35 Dacia Lodgy 223 185 20,5%
31 37 Mazda6 217 175 24,0%
32 40 Volkswagen Tiguan 203 160 26,9%
33 29 Dacia Logan Sedan 201 227 -11,5%
34 48 Land Rover Range Rover Sport 184 124 48,4%
35 50 Peugeot 2008 183 119 53,8%
36 62 Mazda CX-3 172 80 115,0%
37 46 Seat Leon 171 127 34,6%
38 40 Opel Mokka 166 160 3,8%
39 67 Suzuki Vitara 163 69 136,2%
40 44 Audi Q7 161 135 19,3%
40 35 Mazda CX-5 161 185 -13,0%

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