Cadillac. Plans for expanding global coverage are succesful

Cadillac Global Cadillac Global

Cadillac Global Performance in recent years has been succesful with a strong reduction of USA sales dependency and the development of a valid distribution network in 55 countries. China’s operations are fast growing.

In the period 2010-2016 Cadillac has scored a remarkable performance at global sales, growing from 185.000 sales in the 2010 to 308.000 million in the 2016, performing a Compound annual growth rate (C.A.G.R) of 11.0%, while the industry CAGR in the period was +4.6%.

In this period, Cadillac has gained 5 steps within the Global Car Brands Ranking landing in the 50th place.

Sales split at regional level confirmed in the 2016 the supremacy of the American region counting the 59.9% of total sales (it was 83.2% in the 2010) while the Asian sales represent the 39.4% (from 15.3%).

In our report we figure out this brand’s sales data in 55 different countries, with forecast up to the 2022.

On top of all, in the 2016 there was USA with 55.1% of global sales share (from 79.0% in the 2010), ahead of China with 37.6% (from 12.8%), Canada with 3.9% (from 4.0%), Mexico with 0.6% and Russia with 0.4%.

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 130 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

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