Flash Reports

Canadian Light Vehicle Sales hit the 24 months of victories.

Canadian Light Vehicle Sales GMC-Sierra_HD_2015

Canadian Light Vehicle Sales hit the 24 months of victories raising 2% in March albeit economic environment become less favorable. Nissan, Ram, GMC, Volkswagen and Lexus were the fastest growing brands.

Country Outlook

As reported by Scotia Bank, the Canadian economy has lost considerable momentum in 2015, and like the United States, extreme winter weather conditions, especially in the Atlantic region, have dampened output growth, albeit temporarily. However, it is the sharp slowdown in the large oil & gas sector  which is taking a considerable toll on domestic activity.

While the production of non-conventional crude oil from the west is continuing to ramp up for export to U.S. refiners, investment spending is being pared back sharply, with the resulting consolidation cascading through cutbacks in business and household spending,employment, and home sales. Nationally, retail activity slumped visibly over the winter,  despite the boost to spending from lower prices at the gasoline pumps, in part because of the expanded interprovincial trade links between manufacturers and service providers to the increasingly important energy sector.

Nonetheless, improving U.S. prospects should continue to bolster Canadian exports, primarily in the manufacturing and service sectors, with the weaker loonie providing an offset for earnings to the deterioration in the terms-of-trade

Market Outlook

In March 2015 the total new Light Passengers Vehicles sold in Canada have been 160.416, +2.0% compared with same month year ago and hitting the 24th year on year increase in a row. Two month later, the market momentum is not gone on, albeit the economic winds that had fueled the growth are now vanished.

However, the first quarter 2015 was the best ever in the long history of Canadian Automotive sector with sales at 368.824, up 2.7%, ranking 12th in the World.

Competitive Arena

The three brands on podium scored a negative year on year March performance with Ford down 5.3%, Toyota 5.7% and Honda 2.6%. Ford ended the quarter with 49.549 sales (-4.7%) with market share at 13.4%, followed by Toyota with 36.383 units (+5.2%) and 9.9% of share. Quarterly third was Hyundai with 27.924 sales, +1.5%.

Two brands are struggling: Chevrolet, 5th with 25.601 quarterly sales, down 7.1%, and Dodge, 8th with 18.611 sales, -14.1%. On the winners list, Nissan (6th with 23.834 sales, +13.3%), Ram (7th with 22.819, +15.4%), GMC (8th with 16.115 sales, +24.0%), Volkswagen (10th with 15.795 units, +38.0%) and Lexus (19th with 4.213 sales, +20.8%).

As far as the best groups, FCA kept gaining space over the follower and in March lead with 15.6% of share, ahead of Ford with 13.3% and General Motors at 13.1%.

As far as th best-selling models, the Ford F-Series was on top with 9.988 units (+2.2%), followed by the Dodge RAM with 8.991 units (+16.6%) and the Honda Civic advanced in third with 5.554 (-7.8%).

Rank Rank Q1 Brand Mar Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 Ford 20.731 49.549 -5,3% -4,7% 12,9% 13,4%
2 2 Toyota 14.625 36.383 -5,7% 5,2% 9,1% 9,9%
3 4 Honda 13.106 26.860 -2,6% -4,4% 8,2% 7,3%
4 3 Hyundai 12.734 27.924 0,2% 1,5% 7,9% 7,6%
5 5 Chevrolet 11.498 25.601 -16,2% -7,1% 7,2% 6,9%
6 6 Nissan 10.156 23.834 8,0% 13,3% 6,3% 6,5%
7 7 Ram 10.008 22.819 23,9% 15,4% 6,2% 6,2%
8 9 GMC 7.314 16.115 26,4% 24,0% 4,6% 4,4%
9 8 Dodge 7.057 18.611 -15,2% -14,1% 4,4% 5,0%
10 12 Mazda 7.030 14.048 7,6% -3,5% 4,4% 3,8%
11 10 Volkswagen 6.950 15.795 72,6% 38,0% 4,3% 4,3%
12 11 Kia 6.655 14.559 13,2% 2,9% 4,1% 3,9%
13 13 Jeep 5.735 14.020 12,9% 9,5% 3,6% 3,8%
14 15 Mercedes 4.092 9.155 10,1% 11,9% 2,6% 2,5%
15 14 Subaru 4.036 9.256 16,1% 13,1% 2,5% 2,5%
16 16 BMW 2.660 6.822 -1,1% 5,4% 1,7% 1,8%
17 18 Audi 1.963 4.668 -4,3% 5,1% 1,2% 1,3%
18 19 Lexus 1.802 4.213 13,0% 20,8% 1,1% 1,1%
19 17 Chrysler 1.761 5.253 -20,5% 12,2% 1,1% 1,4%
20 20 Mitsubishi 1.715 4.011 -3,4% -16,1% 1,1% 1,1%
21 21 Acura 1.643 3.757 -10,6% 1,0% 1,0% 1,0%
22 22 Buick 1.282 2.726 -11,0% -17,5% 0,8% 0,7%
23 23 Infiniti 1.025 2.388 -3,8% -8,0% 0,6% 0,6%
24 24 Cadillac 933 1.968 10,2% 4,2% 0,6% 0,5%
25 25 Land Rover 726 1.657 -1,1% -5,2% 0,5% 0,4%
26 26 Lincoln 636 1.421 28,5% 23,4% 0,4% 0,4%
27 27 Fiat 499 1.112 -47,6% -42,9% 0,3% 0,3%
28 29 Porsche 485 947 45,6% 27,6% 0,3% 0,3%
29 28 Mini 465 1.073 26,4% 39,4% 0,3% 0,3%
30 31 Scion 378 733 28,6% 6,2% 0,2% 0,2%
31 30 Volvo 328 818 -21,7% -18,2% 0,2% 0,2%
32 32 Jaguar 194 343 -7,2% -10,2% 0,1% 0,1%
33 33 Tesla 75 155 275,0% 162,7% 0,0% 0,0%
34 34 Smart 52 125 -83,8% -72,7% 0,0% 0,0%
35 35 Bentley 36 50 38,5% 19,0% 0,0% 0,0%
36 35 Maserati 31 50 -24,4% -50,0% 0,0% 0,0%

Rank Rank Q1 Group Mar Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 FCA 25.091 61.890 1,5% 1,4% 15,6% 16,8%
2 2 Ford 21.367 50.970 -4,6% -4,1% 13,3% 13,8%
3 3 GM 21.027 46.410 -3,5% 1,4% 13,1% 12,6%
4 4 Hyundai-Kia 19.389 42.483 4,3% 2,0% 12,1% 11,5%
5 5 Toyota 16.805 41.329 -3,4% 6,6% 10,5% 11,2%
6 6 Honda 14.749 30.617 -3,6% -3,8% 9,2% 8,3%
7 7 Renault-Nissan 11.181 26.222 6,8% 11,0% 7,0% 7,1%
8 8 Volkswagen 9.434 21.460 46,6% 28,7% 5,9% 5,8%
9 9 Mazda 7.030 14.048 7,6% -3,5% 4,4% 3,8%
10 10 Mercedes Daimler 4.144 9.280 2,7% 7,4% 2,6% 2,5%
11 11 Fuji Heavy Industries 4.036 9.256 16,1% 13,1% 2,5% 2,5%
12 12 BMW 3.125 7.895 2,2% 9,0% 1,9% 2,1%
13 13 Mitsubishi 1.715 4.011 -3,4% -16,1% 1,1% 1,1%
14 14 Tata 920 2.000 -2,4% -6,1% 0,6% 0,5%
15 15 Geely Group 328 818 -21,7% -18,2% 0,2% 0,2%

Rank Rank Q1 Model Mar Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 Ford F-Series 9.988 25.782 2,9% 5,7% 6,2% 6,89%
2 2 Ram Pick up 8.991 20.647 16,6% 9,7% 5,5% 5,52%
3 3 Honda Civic 5.554 10.458 -7,8% -15,7% 3,4% 2,79%
4 4 GMC Sierra 4.575 10.386 11,2% 14,2% 2,8% 2,77%
5 6 Hyundai Elantra 4.293 9.556 -1,6% -7,9% 2,6% 2,55%
6 7 Toyota Corolla 3.967 9.027 -8,2% -1,5% 2,4% 2,41%
7 8 Chevrolet Silverado 3.735 8.767 13,7% 19,4% 2,3% 2,34%
8 12 Mazda3 3.700 7.377 1,0% -11,0% 2,3% 1,97%
9 11 Honda CR-V 3.599 7.748 15,6% 14,5% 2,2% 2,07%
10 9 Ford Escape 3.529 8.358 -6,9% -8,5% 2,2% 2,23%
11 10 Toyota RAV4 3.422 8.212 33,6% 22,8% 2,1% 2,19%
12 5 Dodge Grand Caravan 3.342 10.257 -19,9% -7,8% 2,1% 2,74%
13 17 Hyundai Santa fe 3.188 4.994 -16,1% -30,8% 2,0% 1,33%
14 14 Volkswagen Jetta 3.012 6.441 36,5% 4,2% 1,9% 1,72%
15 13 Nissan Rogue 2.902 6.667 16,9% 9,4% 1,8% 1,78%
16 15 Jeep Cherokee 2.173 5.050 53,5% 23,7% 1,3% 1,35%
17 16 Chevrolet Cruze 2.099 5.035 -45,4% -27,2% 1,3% 1,35%
18 20 Mazda CX-5 2.065 4.394 23,7% 15,3% 1,3% 1,17%
19 19 Volkswagen Golf 1.970 4.551 947,9% 533,0% 1,2% 1,22%
20 18 Dodge Journey 1.942 4.724 -5,7% -14,3% 1,2% 1,26%
21 22 Kia Sorento 1.884 3.901 80,6% 45,4% 1,2% 1,04%
22 21 Jeep Wrangler 1.707 4.131 -10,7% 2,3% 1,1% 1,10%
23 24 Chevrolet Equinox 1.658 3.537 -28,2% -24,6% 1,0% 0,95%
24 28 Hyundai Accent 1.618 3.221 -15,1% -17,1% 1,0% 0,86%
25 27 Ford Focus 1.616 3.303 -6,2% -15,3% 1,0% 0,88%
26 25 Hyundai Tucson 1.548 3.465 50,0% 30,8% 1,0% 0,93%
27 43 Nissan Sentra 1.431 2.218 0,7% -29,5% 0,9% 0,59%
28 30 Ford Fusion 1.379 2.650 -12,2% -20,6% 0,9% 0,71%
29 38 Kia Rio 1.277 2.362 23,7% -11,1% 0,8% 0,63%
30 33 Honda Odyssey 1.264 2.488 32,2% 14,1% 0,8% 0,66%
31 31 Mercedes C Class 1.248 2.556 78,0% 56,9% 0,8% 0,68%
32 26 Hyundai Sonata 1.233 3.366 18,7% 51,0% 0,8% 0,90%
33 23 Toyota Camry 1.211 3.635 -14,7% 28,3% 0,7% 0,97%
34 39 Honda Accord 1.150 2.333 -35,9% -32,3% 0,7% 0,62%
35 37 Chrysler 200 1.140 2.373 72,5% 27,7% 0,7% 0,63%
36 34 Kia Soul 1.129 2.470 45,5% 35,8% 0,7% 0,66%
37 29 Toyota Sienna 1.099 2.911 18,9% 43,5% 0,7% 0,78%
38 60 Chevrolet Malibu 1.058 1.745 72,6% 52,3% 0,7% 0,47%
39 36 Volkswagen Tiguan 1.015 2.430 37,0% 13,8% 0,6% 0,65%
40 35 Nissan Micra 1.013 2.450 #DIV/0! #DIV/0! 0,6% 0,65%

Above, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

 

 

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