Flash Reports

May has broken the winning series for the car market in Germany

Car Market in Germany Audi-R8_V10_plus_2016

May has broken the winning series for the car market in Germany with a sudden 7% loss after 5 positive months. All top 12th brands reported a negative Y.o.Y. score and the first positive was the 13th, the Japanese Nissan. Mitsubishi was the fastest growing brand.

Economic Environment

Economic growth in Q1 was less than half of that registered in Q4, owing largely to subdued exports and shrinking inventories. Private consumption continued to be the main anchor of growth in Q1 and fixed investment accelerated.

Recent indicators send mixed signals regarding the health of the economy. News regarding the industrial sector was rather disappointing, as industrial production contracted in March and the flash PMI decreased again in May.

However, business confidence remained high in May and consumer confidence jumped to an over-13-year-high in June. Last month the European Commission urged Germany to take advantage of its relatively strong growth and fiscal position to boost public investment, adding to the debate on Germany’s tight fiscal stance.

Meanwhile, Germany and France have agreed on a blueprint to strengthen cooperation among Euro area members which would not require changes to current EU treaties.

Market Outlook

Following the positive performance scored in the 2014, this year the market started very well fueled by positive economic environment and by high discount offered by almost all players, including the “premium”.

May was the first month with a Y.O.Y. decline. Indeed, according to data released by V.D.A. (Verband der Automobilindustrie) and V.D.I.K. (Association of International Motor Vehicles Manufacturers), the new Car Passengers sold in Germany in May have been 256.385, down 6.7% compared with the correspondent month last year.

During the first five month of the year the new cars sold had been 1.305.410, up 3.6%

Competitive Arena

In May the top 12 brands reported a negative Y.o.Y score and the first brand in black was the 13th, Nissan, with 5.287 sales (+12.9%).

Volkswagen sold 55.785 units (-3.8%) with cumulative sales at 287.504 (+13.8%), Second was Mercedes with 23.744 sales (-2.4%) and third Audi with 21.027 (-13.0%).

As far as the car group’s performance, the leader was Volkswagen with 40.0% of market share, ahead of Mercedes-Daimler with 10.6% and BMW with 8.4%.

As far as best-selling models ranking, the Volkswagen Golf  led with 21.297 sales (+5.9%) ahead of Volkswagen Passat  with 6.896 units (+2.4%) and Volkswagen Polo with 5.698 units (+41.7%)..

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank May Rank YTD Brand Sales May Sales YTD May Var May Var YTD May Share Mar Share Apr Share May
1 1 Volkswagen 55.785 287.504 -3,8% 13,8% 20,9% 21,6% 21,8%
2 2 Mercedes 23.744 114.267 -2,4% 3,7% 8,6% 8,5% 9,3%
3 3 Audi 21.027 113.713 -13,0% 6,8% 8,5% 9,3% 8,2%
4 4 BMW 18.376 99.281 -9,0% 4,9% 7,5% 7,6% 7,2%
5 5 Opel 16.886 89.620 -19,7% 3,2% 7,2% 7,3% 6,6%
6 6 Ford 16.824 89.196 -17,5% 2,8% 7,1% 7,5% 6,6%
7 7 Skoda 15.033 72.908 -5,4% 2,4% 5,6% 5,4% 5,9%
8 9 Hyundai 8.487 40.133 -1,7% 10,1% 3,4% 3,1% 3,3%
9 8 Renault 8.267 43.196 -6,9% -7,5% 3,1% 4,1% 3,2%
10 10 Seat 8.093 37.592 -11,2% 4,4% 2,8% 2,8% 3,2%
11 11 Fiat 7.035 30.875 -9,8% 10,1% 2,6% 2,4% 2,8%
12 13 Toyota 5.384 26.285 -12,0% -9,5% 2,3% 1,8% 2,1%
13 12 Nissan 5.287 29.430 12,9% 5,4% 2,2% 2,0% 2,1%
14 14 Peugeot 4.623 22.919 -14,7% -0,1% 1,8% 1,8% 1,8%
15 16 Kia 4.360 21.594 1,4% -1,7% 1,6% 1,6% 1,7%
16 15 Mazda 4.162 22.729 -8,0% 0,2% 2,2% 1,1% 1,6%
17 17 Citroen 4.161 21.486 -18,4% -0,4% 1,8% 1,6% 1,6%
18 18 Dacia 4.064 19.246 -17,1% -6,6% 1,3% 1,6% 1,6%
19 21 Mitsubishi 3.641 14.530 83,3% 57,5% 0,9% 1,2% 1,4%
20 19 Smart 3.374 16.209 69,5% 49,5% 1,2% 1,2% 1,3%
21 20 Mini 3.090 15.332 19,5% 18,7% 1,1% 1,2% 1,2%
22 23 Volvo 2.767 13.479 -9,7% 7,8% 1,1% 1,1% 1,1%
23 24 Porsche 2.614 12.686 6,3% 36,0% 0,9% 1,0% 1,0%
24 22 Suzuki 2.008 14.092 0,5% 42,7% 1,6% 0,9% 0,8%
25 26 Land Rover 1.651 7.591 19,4% 5,2% 0,5% 0,6% 0,6%
26 25 Honda 1.231 8.398 -40,6% 8,3% 0,9% 0,4% 0,5%
27 27 Jeep 1.152 5.721 52,2% 90,9% 0,4% 0,4% 0,5%
28 28 Subaru 373 2.918 -14,1% -4,8% 0,3% 0,2% 0,1%
29 29 Jaguar 329 1.673 -18,0% -29,6% 0,2% 0,1% 0,1%
30 31 SsangYong 286 868 240,5% 75,9% 0,1% 0,1% 0,1%
31 30 Alfa Romeo 261 1.225 -9,4% -9,2% 0,1% 0,1% 0,1%
32 36 Infiniti 149 488 -30,7% 87,3% 0,0% 0,0% 0,1%
33 35 Lancia 140 492 5,3% -29,7% 0,0% 0,0% 0,1%
34 32 Lexus 122 689 56,4% 36,7% 0,1% 0,1% 0,0%
35 34 Maserati 106 493 9,3% -17,3% 0,0% 0,1% 0,0%
36 37 Tesla 92 472 61,4% 22,5% 0,1% 0,0% 0,0%
37 33 Lada 86 498 10,3% 8,3% 0,0% 0,0% 0,0%
38 39 Ferrari 69 290 -1,4% -16,9% 0,0% 0,0% 0,0%
39 38 Chevrolet 68 291 -80,8% -96,6% 0,0% 0,0% 0,0%
40 40 Iveco 51 245 15,9% 33,3% 0,0% 0,0% 0,0%
41 41 Alpina 37 215 -30,2% 17,9% 0,0% 0,0% 0,0%
42 42 Bentley 36 181 0,0% -19,0% 0,0% 0,0% 0,0%
43 43 Aston Martin 33 138 17,9% -9,9% 0,0% 0,0% 0,0%
44 45 Lamborghini 24 106 140,0% 154,5% 0,0% 0,0% 0,0%
45 44 Chrysler 23 127 43,8% 27,3% 0,0% 0,0% 0,0%
46 49 Rolls-Royce 16 42 #DIV/0! -60,0% 0,0% 0,0% 0,0%
47 46 Lotus 13 56 30,0% 47,1% 0,0% 0,0% 0,0%
48 47 Cadillac 10 52 25,0% 94,4% 0,0% 0,0% 0,0%
49 48 Morgan 7 44 40,0% 4,5% 0,0% 0,0% 0,0%
Rank May Rank YTD Group Sales May Sales YTD May Var May Var YTD May Share Mar Share Apr Share May
1 1 Volkswagen 102.612 524.690 -6,4% 10,3% 38,6% 40,0% 40,0%
2 2 Mercedes Daimler 27.118 130.476 3,0% 7,8% 9,8% 9,6% 10,6%
3 3 BMW 21.519 114.870 -5,8% 6,5% 8,6% 8,8% 8,4%
4 4 Renault-Nissan 17.853 92.858 -4,8% -2,9% 6,6% 7,7% 7,0%
5 5 General Motors 16.964 89.963 -20,7% -4,1% 7,2% 7,3% 6,6%
6 6 Ford 16.824 89.196 -17,5% 2,8% 7,0% 7,5% 6,6%
7 7 Hyundai-Kia 12.847 61.727 -0,6% 5,6% 5,0% 4,7% 5,0%
8 9 FCA 8.837 39.468 -4,0% 15,6% 3,2% 3,1% 3,4%
9 8 PSA 8.784 44.405 -16,5% -0,2% 3,6% 3,5% 3,4%
10 10 Toyota 5.506 26.974 -11,2% -8,7% 2,4% 1,9% 2,1%
11 11 Mazda 4.162 22.729 -8,0% 0,2% 2,2% 1,1% 1,6%
12 12 Mitsubishi 3.641 14.530 83,3% 57,5% 0,9% 1,2% 1,4%
13 14 Geely Group 2.767 13.479 -9,7% 7,8% 1,1% 1,1% 1,1%
14 13 Suzuki 2.008 14.092 0,5% 42,7% 1,6% 0,9% 0,8%
15 15 Tata 1.980 9.264 11,0% -3,4% 0,7% 0,7% 0,8%
16 16 Honda 1.231 8.398 -40,6% 8,3% 0,9% 0,4% 0,5%
17 17 No Group 928 3.795 57,8% 27,4% 0,3% 0,3% 0,4%
18 18 Fuji Heavy Industries 373 2.918 -14,1% -4,8% 0,3% 0,2% 0,1%
19 19 Mahindra Group 286 868 240,5% 75,9% 0,1% 0,1% 0,1%
20 20 Tesla 92 472 61,4% 22,5% 0,1% 0,0% 0,0%
Rank May Rank 2015 Model Sales May Sales YTD Var May Var 2015 Share May Share YTD Share Apr
1 1 Volkswagen Golf 21.297 112.493 5,9% 19,2% 8,3% 8,6% 8,6%
2 2 Volkswagen Passat 6.896 38.125 2,4% 29,3% 2,7% 2,9% 2,8%
3 3 Volkswagen Polo 5.698 28.997 41,7% 9,5% 2,2% 2,2% 1,9%
4 6 Volkswagen Tiguan 5.115 23.841 -14,0% -18,5% 2,0% 1,8% 1,8%
5 5 Mercedes C Class 4.954 26.155 23,4% 10,1% 1,9% 2,0% 1,7%
6 11 Opel Astra 4.624 20.509 -11,4% 4,4% 1,8% 1,6% 1,7%
7 4 Audi A3 4.557 26.625 -26,0% -3,6% 1,8% 2,0% 2,3%
8 8 Skoda Octavia 4.486 21.801 -6,9% -2,9% 1,7% 1,7% 1,4%
9 10 Audi A4 4.051 20.827 -15,8% 0,6% 1,6% 1,6% 1,5%
10 9 Ford Focus 3.849 21.225 -24,7% -3,8% 1,5% 1,6% 1,9%
11 13 Ford Fiesta 3.800 19.251 -5,7% -2,3% 1,5% 1,5% 1,6%
12 15 Audi A6 3.595 18.282 -4,0% 14,1% 1,4% 1,4% 1,6%
13 16 Skoda Fabia 3.544 17.259 3,2% 17,5% 1,4% 1,3% 1,5%
14 18 Seat Leon 3.456 16.941 -20,1% 9,4% 1,3% 1,3% 1,3%
15 21 Volkswagen Transporter 3.433 15.735 8,9% 12,0% 1,3% 1,2% 1,2%
16 27 Fiat Ducato 3.410 12.486 47,6% 8,1% 1,3% 1,0% 1,2%
17 14 BMW 3 Series 3.325 19.086 -37,8% -22,9% 1,3% 1,5% 1,5%
18 7 Opel Corsa 3.220 21.923 -29,0% 6,2% 1,3% 1,7% 1,8%
19 23 Mercedes E Class 3.142 14.653 -33,8% -23,5% 1,2% 1,1% 1,0%
20 20 Mercedes B Class 3.132 15.782 -9,7% -2,8% 1,2% 1,2% 1,3%
21 17 BMW 1 Series 3.093 17.065 -20,5% -14,6% 1,2% 1,3% 1,1%
22 22 Mini 3.090 15.332 19,5% 23,0% 1,2% 1,2% 1,2%
23 12 Volkswagen Touran 3.086 19.455 -38,7% -17,0% 1,2% 1,5% 1,5%
24 19 Volkswagen Up! 2.931 16.328 -28,7% -7,5% 1,1% 1,3% 1,0%
25 26 Mercedes A Class 2.750 12.991 1,0% -13,3% 1,1% 1,0% 1,0%
26 25 BMW 2 Series 2.663 14.017 641,8% 972,5% 1,0% 1,1% 1,0%
27 29 Volkswagen Caddy 2.424 12.059 -10,3% 4,9% 0,9% 0,9% 1,0%
28 24 BMW 5 Series 2.329 14.274 -39,3% -19,6% 0,9% 1,1% 1,2%
29 38 Seat Ibiza 2.178 9.903 -12,7% -8,7% 0,8% 0,8% 0,7%
30 34 Smart Fortwo 2.122 10.519 6,6% -0,6% 0,8% 0,8% 0,8%
31 28 Opel Mokka 2.034 12.306 -16,7% 4,0% 0,8% 0,9% 0,9%
32 37 Skoda Yeti 2.003 9.908 -11,6% 6,0% 0,8% 0,8% 0,7%
33 43 Hyundai i10 1.985 8.798 38,0% 38,7% 0,8% 0,7% 0,6%
34 32 Opel Adam 1.949 10.951 -5,8% 24,8% 0,8% 0,8% 0,9%
35 30 Ford Kuga 1.919 11.676 -20,6% 18,9% 0,7% 0,9% 1,0%
36 42 Hyundai ix35 1.915 8.959 12,8% 27,7% 0,7% 0,7% 0,7%
37 31 Nissan Qashqai 1.913 11.146 0,3% 8,4% 0,7% 0,9% 0,8%
38 35 Audi Q3 1.904 10.465 -9,5% -5,4% 0,7% 0,8% 0,8%
39 53 Volkswagen Sharan 1.902 7.242 4,3% 11,9% 0,7% 0,6% 0,6%
40 39 Audi A1 1.880 9.883 -3,6% -15,3% 0,7% 0,8% 0,7%
41 36 Renault Clio 1.810 9.944 -19,1% -8,8% 0,7% 0,8% 1,0%
42 41 Audi Q5 1.789 9.049 -11,2% 5,6% 0,7% 0,7% 0,8%
43 45 Ford Mondeo 1.773 8.605 65,2% 50,5% 0,7% 0,7% 0,7%
44 49 Skoda Rapid 1.752 7.732 15,7% 0,8% 0,7% 0,6% 0,6%
45 40 BMW 4 Series 1.725 9.556 16,8% 51,2% 0,7% 0,7% 0,8%
46 64 Mercedes CLA Class 1.641 6.159 67,4% 40,6% 0,6% 0,5% 0,5%
47 50 Mercedes V Class 1.611 7.479 243,5% 1167,6% 0,6% 0,6% 0,6%
48 68 Mitsubishi Space Star 1.595 6.027 314,3% 152,8% 0,6% 0,5% 0,5%
49 59 Renault Mégane 1.594 6.564 2,4% -7,7% 0,6% 0,5% 0,6%

To Know all about the maerket, purchase the German Car Book 2015:

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