Alfa Romeo. Today is even less global than sixth years ago

Alfa Romeo

Alfa Romeo is an Italian Brand owned by FCA (Fiat Chrysler Automobiles) Group. In 1910 Alfa Romeo firm was established in Milan with the mission to produce racing cars. The first participation in a car racing is dated 1911. Since 1932 it was owned by Italian state holding company I.R.I. and since 1986 it became a part of the Fiat Group. Actually the production is reduced to few models all developed and produced in Italy. The brand counts thousand clubs all around the world and millions fans, despite its presence is the roads is becoming rare. In the industrial plan recently announced by FCA, Alfa Romeo should be revamped with strong investments and a larger line up, focused back on its racing heritage