Chrysler. Global sales collapsed 25% in the 2016 and exstintion is near


Chrysler is a brand of FCA (Fiat Chrysler Automobiles) Group brand. Originally it was a company founded in 1925 by Walter Chrysler and based in Detroit, USA. The Company flourished after the II World War expanding activities outside US and acquiring brands (as Dodge). However, in the 1970s a number of factors including the impacted Chrysler’s sales and the company was on the verge of bankruptcy before being rescued by Lee Iacocca. In 1987, Chrysler acquired American Motors Corporation (AMC), which brought the profitable Jeep brand under the Chrysler umbrella. In 1998, Chrysler merged with Daimler-Benz AG to form DaimlerChrysler; the merger proved contentious with investors and Chrysler was sold to Cerberus Capital Management and renamed Chrysler LLC in 2007. Rescue by bankrupt by US Government in 2009 entered in Fiat Group. Actually it’s one of the 11 FCA brands.