Peugeot. Disappointing global sales performance raises questions on acquisitions


Peugeot is a French car brand, part of PSA (Peugeot & Citroën) Group, founded in 1810 that has designed and produced the real first car (a steam tricycle) in 1889 and headquartered in Sochaux, France. In the over 200 years of life, Peugeot always remained a family company, until February 2014 when a strong recapitalization was required. Actually the list of shareholders includes the French State and the Chinese Carmaker Dongfeng both with 14% of shares. The brand is distributed in over 150 countries and vehicles are produced in twenty-one plants in four continents. Peugeot is also a brand of motorcycles (scooters) and bicycles.