Brazil is the largest automotive market in South America with over 2 million units in vehicle sales in 2015. It is also the largest producer of automobiles on the continent with over 40 facilities. Korean, Japanese and Chinese brands have been making steady gains in the market, but despite the recent gains, Fiat, Ford, General Motors and Volkswagen maintain nearly 70 percent of sales. Brazil saw significant increases in vehicle ownership levels prior to the current downturn. There are now roughly 180 vehicles per 1,000 people, which put vehicle ownership rates at less than half of developed market levels. To download professional market research or sales data on this market, visit the Brazil Store
In the 1993 the 1 million levels was achieved for the first time. But that level represented just the base for immediate growth and the market went up to 1.8 million in only 4 years (1997). The too fast growth resulted in a decline in the range of 1.3-1.5 million where the market remained for all the entire period between 1998 and 2005.