Premium & Luxury
Nowadays a relevant part of the light vehicle global market is in the hands of “premium” brands, so called because offering products reserved to the elite of mankind. These products include features, options, engines and technology advanced and expensive offered at prices more than proportional to the production cost, considering that potential customers are ready to spend a “premium” price to have the exclusivity to buy these products and be considered a breed a part. Actually in the world’s roads there are 30 brands recognized as premium or luxury. These brands cover a very broad offer, starting from the Big 3, Mercedes, BMW and Audi that offer high spec-high price vehicles with entry price affordable and also with “premium” commercials, to Mc Laren, a Formula 1 team that just recently started producing road vehicles for 200 unique customers each year.