Chevrolet. Global performance 2017 again marginally negative

chevrolet global performance Chevrolet Global Performance

Chevrolet Global Performance kept the negative momentum in the 2017 with year to date September sales down 0.3% after that the brand in the 2010-2016 had been the worse among the top 25 automotive brands. Chevrolet is losing all over, but in Latin America.

In the period 2010-2016 Chevrolet global sales declined score with 2010-2016  Compound annual growth rate (C.A.G.R) of -0.9% (vs 4.6% of the industry), the worse performance among  the top 25 global automotive brands. In the 2017 is not better and year to date September sales fell 0.3% with 2.97 million vehicles sold.

Out of the twelve regions in which we split the World, Chevrolet is losing in 10 with up score just in the Asean, a marginal region for this brand, up 23.0% and in the Latin America (+5.0%.)

At model wise, the best-selling model is the Silverado with 476.000 units (+1.4%) followed by the Equinox with 270.000 (+35.5%) and the Cruze with 259.000 (-23.6%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Chevrolet Global Performance Report

In our exclusive study we report sales, year by year, for each region. So it is detailed the sales variations behind the fact that the top region actually is again the American with 75.7% of total sales in the 2016 (from 66% in the 2010), thanks to the recovery in the US and Canada plus the positive performance scored in Center and South America. All other regions had lost relevance with Asia at 21.7% in the 2016 (it was 22.6%). Having decided to quite West Europe, sales in the old continent were just 35.364 in the 2016, or 0.9% from the 8.3% in the 2010.

We track Chevrolet sales in 121 countries.

In 2016, the top market was USA with 50.4% of total sales, followed by China with 13.0%, Brazil with 8.3%, Mexico with 7.1%  and South Korea with 4.4%. In the study all models sales are analyzed from 2010 to 2016.

Please click on the product figure to see the Contents details.

Rank 2017 Rank 2016   Sales Q1 ’17 Sales Q2 ’17 Sales Q3 ’17 Sales YTD 2017 Variation 2017
6 7 Asean 10.312 11.893 9.936 32.140 23,0%
10 10 UE 746 1.190 1.291 3.227 15,3%
2 2 LatAm 211.943 223.150 229.056 664.148 5,0%
1 1 America North 506.285 548.359 593.733 1.648.377 0,2%
3 3 Asia 155.568 158.051 179.243 492.862 -1,0%
12 12 Europe East 13 13 13 39 -2,5%
4 4 CIS 18.663 19.823 21.743 60.230 -3,2%
5 5 GCC 11.020 12.370 11.624 35.014 -15,6%
11 11 Pacific 47 20 43 110 -15,6%
9 9 Levant 3.265 2.116 2.211 7.592 -19,2%
8 8 Africa 5.101 4.510 3.425 13.036 -30,6%
7 6 Africa North 5.146 7.360 7.305 19.811 -38,3%
Total 928.108 988.855 1.059.622 2.976.586 0,3%

Rank 2017 Rank 2016 Top Models Sales Q1 Sales Q2 Sales Q3 Sales 2017 Variat. 2017
1 1 Chevrolet Silverado 143.495 154.233 178.595 476.323 1,4%
2 4 Chevrolet Equinox 70.113 98.696 101.509 270.318 35,5%
3 2 Chevrolet Cruze 87.293 90.196 82.307 259.796 -23,6%
4 3 Chevrolet Malibu 68.001 84.338 103.207 255.547 -2,9%
5 6 Chevrolet Onix 49.702 52.823 62.037 164.562 34,8%
6 5 Chevrolet Spark 52.997 45.209 38.072 136.278 -21,7%
7 27 Chevrolet Cavalier 43.734 30.931 48.464 123.129 480,9%
8 8 Chevrolet Trax 36.074 33.382 38.969 108.424 -7,5%
9 9 Chevrolet Colorado 29.078 36.908 41.179 107.165 8,8%
10 7 Chevrolet Sail 35.849 38.984 31.795 106.627 -6,4%

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