Chevrolet. Always losing when far from home base

chevrolet global performance Chevrolet Global Performance

Chevrolet Global Performance in the last years has been almost negative losing terrain all over a par in America, where the brand gained in US, Mexico and Canada and has gained leadership in almost all Latin American countries.

In the period 2010-2016 Chevrolet global sales declined from 4.39 million to 4.15, losing 5.4% with a C.A.G.R. of -0.9%, scoring the worse performance among the top 25 global brands.

In the same period the total industry C.A.G.R. has been +4.6%.

In this period, Chevrolet has lost three places in the World’s brand ranking, being overtaken by Nissan, Hyundai and Honda and is now ranking in seventh place.

In our exclusive study we report sales, year by year, for each region. So it is detailed the sales variations behind the fact that the top region actually is again the American with 75.7% of total sales in the 2016 (from 66% in the 2010), thanks to the recovery in the US and Canada plus the positive performance scored in Center and South America. All other regions had lost relevance with Asia at 21.7% in the 2016 (it was 22.6%). Having decided to quite West Europe, sales in the old continent were just 35.364 in the 2016, or 0.9% from the 8.3% in the 2010.

We track Chevrolet sales in 121 countries.

In 2016, the top market was USA with 50.4% of total sales, followed by China with 13.0%, Brazil with 8.3%, Mexico with 7.1%  and South Korea with 4.4%.

In the study all models sales are analyzed from 2010 to 2016.

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 130 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

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