Chevrolet Global Performance 2017. Sales disappointing again

chevrolet global performance Chevrolet Global Performance

Chevrolet Global Performance kept the negative momentum in the 2017 with year to date Novenber sales down 0.5% after beeing the worse among the top 25 brands in the period 2010-2016.

In the period 2010-2016 Chevrolet global sales declined score with 2010-2016  Compound annual growth rate (C.A.G.R) of -0.9% (vs 4.6% of the industry), the worse performance among  the top 25 global automotive brands. In the 2017 is not better and year to date September sales fell 0.5% with 3.7 million vehicles sold.

Out of the twelve regions in which we split the World, Chevrolet is losing in 10 with up score just in the Asean, a marginal region for this brand, and in the Latin America, the only place where this brand is dominating.

At model wise, the best-selling model is the Silverado with 588.000 units followed by the Equinox with 334.000 and the Malibu with 322.000.

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Chevrolet Global Performance Report

In our exclusive study we report sales, year by year, for each region. So it is detailed the sales variations behind the fact that the top region actually is again the American with 75.7% of total sales in the 2016 (from 66% in the 2010), thanks to the recovery in the US and Canada plus the positive performance scored in Center and South America. All other regions had lost relevance with Asia at 21.7% in the 2016 (it was 22.6%). Having decided to quite West Europe, sales in the old continent were just 35.364 in the 2016, or 0.9% from the 8.3% in the 2010.

We track Chevrolet sales in 121 countries.

In 2016, the top market was USA with 50.4% of total sales, followed by China with 13.0%, Brazil with 8.3%, Mexico with 7.1%  and South Korea with 4.4%. In the study all models sales are analyzed from 2010 to 2016.

Please click on the product figure to see the Contents details.

Rank 2017 Rank 2016 Regional Sales Sales Q1 ’17 Sales Q2 ’17 Sales Q3 ’17 Sales Oct 17 Sales Nov 17 Sales YTD 2017
6 7 Asean 10.227 11.649 9.488 3.162 3.599 38.125
10 10 UE 746 1.190 1.288 274 203 3.700
2 2 LatAm 211.943 223.150 229.056 81.793 85.325 831.267
12 12 Europe East 13 13 13 4 5 48
1 1 America North 506.285 548.359 593.733 189.481 181.325 2.019.183
3 3 Asia 155.472 157.955 179.147 76.714 69.911 639.199
4 4 CIS 18.656 19.816 21.839 6.935 6.670 73.915
5 5 GCC 11.080 12.390 11.472 3.958 3.574 42.475
9 9 Levant 3.275 2.116 2.201 707 744 9.043
11 11 Pacific 47 20 43 5 12 127
8 8 Africa 5.098 4.525 3.428 436 681 14.168
7 6 Africa North 5.146 7.360 7.305 995 1.087 21.893
Total 927.987 988.543 1.059.011 364.464 353.137 3.693.142

Rank 2017 Rank 2016 Top Models Sales Q1 Sales Q2 Sales Q3 Sales October 2017 Sales November 2017 Sales YTD 2017
1 1 Chevrolet Silverado 143.495 154.233 178.595 59.738 52.627 588.688
2 4 Chevrolet Equinox 70.113 98.696 101.509 34.089 30.543 334.950
3 3 Chevrolet Malibu 68.037 84.344 103.187 32.594 34.474 322.637
4 2 Chevrolet Cruze 87.285 90.141 82.071 23.810 27.324 310.631
5 7 Chevrolet Onix 49.860 53.020 62.275 22.418 22.152 209.725
6 20 Chevrolet Cavalier 43.734 30.931 48.464 24.957 21.361 169.447
7 5 Chevrolet Spark 52.979 45.188 38.510 11.532 18.440 166.649
8 6 Chevrolet Sail 36.276 39.389 32.081 17.671 22.507 147.924
9 8 Chevrolet Trax 36.044 33.352 38.920 11.228 12.626 132.170
10 9 Chevrolet Colorado 29.078 35.879 41.017 12.517 12.516 131.007

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