Chrysler. Global sales collapsed 23% in 8 months 2017

Chrysler 2014 Global Performance Chrysler logo

Chrysler Global performance in the first eight months of the 2017 has been one of the worse in absolute losing 23.5% hit by lost demand in Latin and North America. The brand is again near to disappear missing a clear and long-term product planning.

Following the shy performance reported in the period 2010-2016, during the first eight months of the 2017 Chrysler fell sharply losing 23.5% of global sales at 149.388 units.

At regional-wise, sales are growing in Asia (including China, Korea, Japan and India) and in the GCC, but is losing deeply in Latin America (-26.2%) and in North America (-26.2%).

Actually the best-selling model is the Pacifica with 80.265 sales (+193%) followed by the 300 with 39.6280 (-7.5%) and the 200L with 20.088 (+61.6%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Chrysler Global Performance Report

In the period 2010-2016 Chrysler global sales in the period 2010-2016 improved by only 39.000 units with last year at 274.000 sales, performing a Compound annual growth rate  (C.A.G.R) of +2.8%, while the industry CAGR in the period was +4.6%.

Indeed, following a 2010-2015 continue growth with a top hit in the 2015 at 367.000 sales, in the 2016 the brand collapsed losing 25.5% in a single year and the poor product planning puts at high risk the survival of this brand in five years.

Between 2010 and 2016, Chrysler lost three steps within the Global Car Brands Ranking landing in the 53rd place.

Sales split at regional level confirmed in the 2016 the weakness of distribution concentrated in America for 97.6%, even higher than the 95.6% of the 2010. Its seems that FCA has decided to concentrate sales in this region, limiting the growth possibility.

In our report we figure out this brand’s sales data in 79 different countries, that means a huge distribution channel for selling peanuts around the world.

On top of all, in the 2016 there was USA with 87.4% of global sales share (from 84.1% in the 2010), ahead of Canada with 5.9% (from 5.4%), Mexico with 1.0% (from 2.6%), China with 0.6% and South Africa with 0.6%.

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Rank 2017 Regional sales Q1 Q2 Jul 17 Aug 17 YTD Aug 17 Var YTD 2017
6 UE 62 120 4 2 188 2213,1%
8 Africa North 56 1 25 25 107 269,0%
2 Asia 2.096 2.298 862 827 6.083 195,9%
4 GCC 281 788 83 127 1.279 51,5%
10 Africa 8 16 10 8 42 -10,8%
3 LatAm 1.063 1.111 409 408 2.992 -25,3%
1 America North 51.198 60.194 13.659 13.265 138.316 -26,2%
5 Pacific 79 72 21 27 199 -45,6%
7 Asean 59 33 19 19 131 -53,9%
9 Levant 22 23 45 -66,4%
11 CIS 1 4 1 6 -75,0%
Total 54.925 64.661 15.094 14.708 149.388 -23,5%

Ran 2017 Rank 2016 Models Sales 2017 Sales Aug Var 2017 Var Aug
1 2 Chrysler Pacifica 80.265 8.234 193,6% 4,7%
2 4 Chrysler 300 39.628 4.247 -7,5% -23,6%
3 1 Chrysler 200 20.088 1.007 -61,6% -76,5%
4 5 Chrysler 300C 2.642 302 31,7% -4,4%
5 6 Chrysler Voyager 608 63 -63,7% -64,0%
6 3 Chrysler Town & Country 580 21 -99,0% -98,9%
7 7 Chrysler Grand Voyager 72 4 -38,5% -71,5%

(1050)

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