Chrysler Global Sales collapsed in the 2016 losing 25% in a single year, the harsh performance among the top 75 brands in the World. Despite brand is distributed in 79 countries, it sell just in three. In five-year could pass over.
In the period 2010-2016 Chrysler global sales in the period 2010-2016 improved by only 39.000 units with last year at 274.000 sales, performing a Compound annual growth rate (C.A.G.R) of +2.8%, while the industry CAGR in the period was +4.6%.
Indeed, following a 2010-2015 continue growth with a top hit in the 2015 at 367.000 sales, in the 2016 the brand collapsed losing 25.5% in a single year and the poor product planning puts at high risk the survival of this brand in five years.
Between 2010 and 2016, Chrysler lost three steps within the Global Car Brands Ranking landing in the 53rd place.
Sales split at regional level confirmed in the 2016 the weakness of distribution concentrated in America for 97.6%, even higher than the 95.6% of the 2010. Its seems that FCA has decided to concentrate sales in this region, limiting the growth possibility.
In our report we figure out this brand’s sales data in 79 different countries, that means a huge distribution channel for selling peanuts around the world.
On top of all, in the 2016 there was USA with 87.4% of global sales share (from 84.1% in the 2010), ahead of Canada with 5.9% (from 5.4%), Mexico with 1.0% (from 2.6%), China with 0.6% and South Africa with 0.6%.
Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 130 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.
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