Citroen. 2017 global sales down 7.6%

Citroen Global Performance Citroen Logo

Citroen Global Performance in the 2017 is again very negative with sales felt 7.6% year to date August, dragged down by the horrible score in Asia. The brand is growing in South America and CIS markets. The C3 is the best-selling model by far.

Following the almost negative trend reported in the period 2010-2016 when the brand fell down 3.7% in average, during the first eight months of the 2017 Citroen has further lost with 679.000 sales, down 7.6%.

At regional level, sales are growing fast in the ASEAN (+65.6%), CIS (+18.7%) and Latin America (+14.8%) regions while are falling in Asia (including China, Korea, Japan and India) (-54.9%), North Africa (-30.5%) and in the GCC (-23.7%).

At model wise, the best model was the C3 with 160.000 sales (+38.5%) followed by the Berlingo with 96.340 (+7.2%) and the C4 Picasso with 68.669 (-1.8%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Citroen Global Performance Report

In the period 2010-2016 Citroen global sales had one of the worse, losing 311.000 units, from 1.41 million in the 2010 to 1.10 million in the 2016, performing a Compound annual growth rate  (C.A.G.R) of -3.7%, while the industry CAGR in the period was +4.6%.

In this period, Citroen dropped down in the Global Car Brands Ranking losing 7 places in 25th place from the 18th.

Sales split at regional level confirmed in the 2016 the supremacy of the European counting the 68.8% of total sales (it was 71.5% in the 2010). However, sales in Asia are improving share actually counting 23.7% (from 17.1%), while American sales declining at 5.5% of the total (from 9.4%).

In our report we figure out Citroen sales in 86 different countries, with forecast up to the 2022.

On top of all, in the 2016 there is France with 23.2% of global sales share (from 28.2% in the 2010), ahead of China with 22.6% (from 15.7%), United Kingdom with 8.2% (from 5.5%), Spain with 8.1% and Italy with 6.2%.

Please click on the product figure to see the Contents details.

Rank 2017 Regional sales Q1 Q2 Jul 17 Aug 17 YTD Aug 17 Var YTD 2017
10 Asean 225 254 79 84 642 65,6%
7 CIS 1.321 1.471 542 612 3.947 18,7%
3 LatAm 16.191 16.827 5.857 6.487 45.361 14,8%
4 Europe East 4.936 8.316 2.137 2.135 17.524 11,9%
1 UE 208.920 214.322 58.068 40.640 521.950 5,1%
8 Africa 996 964 339 314 2.614 4,2%
6 Levant 3.042 1.893 534 568 6.037 -1,0%
9 Pacific 383 372 97 135 987 -18,5%
11 GCC 75 85 19 17 196 -23,7%
5 Africa North 2.978 3.944 1.325 915 9.162 -30,5%
2 Asia 25.056 22.573 6.698 16.414 70.741 -54,9%
Total 264.123 271.020 75.695 68.322 679.161 -7,6%

Ran 2017 Rank 2016 Models Sales 2017 Sales Aug Var 2017 Var Aug
1 1 Citroen C3 160.662 13.410 38,5% 45,4%
2 2 Citroen Berlingo 96.340 7.057 7,2% -29,2%
3 5 Citroen C4 Picasso 68.669 5.433 -1,8% 8,4%
4 4 Citroen C-Elysée 55.463 6.007 -28,7% -31,6%
5 6 Citroen C4 Cactus 47.389 3.652 -18,9% -17,7%
6 3 Citroen C4 44.688 3.578 -49,6% -62,4%
7 8 Citroen C1 39.779 3.214 -14,1% -17,9%
8 9 Citroen Jumper 21.344 1.845 -13,8% -34,1%
9 10 Citroen Jumpy 17.634 1.583 -8,7% -29,0%
10 11 Citroen C3 Picasso 15.534 494 -24,6% -66,3%

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