Citroen. In the last years, the worse score among top 40 global car brands

Citroen Global Performance Citroen Logo

Citroen Global Performance is the worse among the top 40 brands in the World falling down in 25th place in the 2016. The already negative score was sustained by marginally positive Chinese data.

In the period 2010-2016 Citroen global sales had one of the worse, losing 311.000 units, from 1.41 million in the 2010 to 1.10 million in the 2016, performing a Compound annual growth rate  (C.A.G.R) of -3.7%, while the industry CAGR in the period was +4.6%.

In this period, Citroen dropped down in the Global Car Brands Ranking losing 7 places in 25th place from the 18th.

Sales split at regional level confirmed in the 2016 the supremacy of the European counting the 68.8% of total sales (it was 71.5% in the 2010). However, sales in Asia are improving share actually counting 23.7% (from 17.1%), while American sales declining at 5.5% of the total (from 9.4%).

In our report we figure out Citroen sales in 86 different countries, with forecast up to the 2022.

On top of all, in the 2016 there is France with 23.2% of global sales share (from 28.2% in the 2010), ahead of China with 22.6% (from 15.7%), United Kingdom with 8.2% (from 5.5%), Spain with 8.1% and Italy with 6.2%.

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 130 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

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