Covering a territory of 1.285.000 square kilometers, Peru is the world' 20th largest country. Population consists of 29 millions people, high concentrated (30%) in the capital, Lima, with over 10 million still living in poverty conditions. In last decade the Peruvian economy grew at an average speed of 6.4%, with a slightly appreciating exchange rate and low inflation index (3.6 in 2011). Marginally touched by 2009 global crisis (GDP 0.9 in 2009), it continue to grow fast (GDP +6.9 in 2011 and +8.8 in 2010) with pro capita income at $ 10.000 (2011), low unemployment rate (7.7 in 2011) and low public debt (in 2011 at 21.7% of GDP).
It seems that the country has taken a track of social capitalism and in last 5 years the agreement of many multilateral economic free trade (Nafta, China, South Korea, Europe, and Japan) opened the country at foreign investments.
September 2013 sales statistics for the Peruvian car market showed new positive data, as market keep growing while at lower speed. The last was the best ever September and projections are for a new all-time record year. Top 25 brands ranking confirm Japanese's leadership.
During the first half 2013, Peruvian car market kept its momentum confirming to be one of most attractive market worldwide, although grow speed was lower than in the previous two years. Sales grew 6.7% with Toyota, Hyundai and Kia placing on the podium.
Pushed by the positive economic environment, the Peruvian car market in the 2012 confirmed its momentum posting the third annual record in a row, posting a 28.4% sales increase from 2011. Toyota confirmed its leadership on the market in spite of losing share.
The Peru car market momentum continued in April when 13.294 light passengers were registered, up 41% from last year. The YTD sales in April were 50.266 units, up 32.3%. Hyundai and Toyota are fighting for leadership.
1.280% increase in last 10 years! Volumes grew from 10.000 units (2001) up to 128.713 (2011). These are the asthonishing numbers of a country finally emerging from poverty and running towards strong development in many sectors. And thanks to the social and democratic stability recently achieved, the country is a key target for investments.