A waste, green and cold island extended over 267.000 square km with 4.3 million citizens.. During last 5 years the New Zealand economy was growing very slowly, as consequence of 2008 global financial crisis effects and due to Government difficulties in developing effective plans to stimulate the economy. Public spending was increased a lot in order to sustain the economy, but tangible positive effects had not appeared while the national Budget deficit in 2011 rose at 7.9% of GDP.
The pro capita income at purchase power parity in 2011 was $27.900 (it was $27.500 in 2009) while unemployment rate was stable at 6.5%. The relatively high interest rates (Commercial Bank prime lending at December 2011 was 10.3%) have not fixed the issue of an high inflation (4.2% in 2011) while caused local currency appreciation and reduced private consumers and investments.
New Zealand' light passenger market continued its momentum in March 2013, growing 14.3% from year ago. First quarter sales were up 11.0%. Mitsubishi share grew 1.7 points driven by Outlander demand, while Hyundai had lost 2.4 points.
The light passenger market in New Zealand was hot again in February, posting the 15th year-on-year increase in a string. Cumulate sales at February were up 9.3%. Volkswagen doubled sales with share up at 5.5%, the best ever.
The January sales statistics from New Zealand car market were positive again, with light passenger vehicles market up 6.2% from last year. Holden was protagonist of a strong performance, driven by the Cruze jump in second place.
The 2012 ended with rush sales and December soared 16.9% from last year, pushing the entire year volume near the 100.000 units, up 16.4% from 2011 and new all-time record. In December Toyota climbed at 35% of market share.
Following a series of positive months, October was really hot in New Zealand for the car market, posting a wonderful 35.2% increase, the 11th in a string. In the first 10 months of the year, the market was up 19.2%. Pushed by rental sales, Toyota hit 25% of market share.
The New Zealand car market posted 66.385 sales in the first 8 months 2012, up 18.2% from last year. In August, sales were 8.175, up 9.5%, posting the 9th growth in a string. Toyota was the market leader, but it was losing share from last year, attached by Holden, Ford and Hyundai.
New Zealand car industry is small, with annual volumes below 100.000 units. The industry posted 97.000 units in the 2008 before to sharply fall at 67.000 the following year and to recover starting from 2010. In the 2011 the market was back at 86.000 units and the 2012 started confirming the growing trend.