Croatia: car market down 10.9% in August 2013. Volkswagen Golf leads in the storm.

Following the sharp recovery posted in July when the market rose 19.0%, in August the Croatian light passenger vehicles sales were 1.538, down 10.9%. Year to date sales were 20.141, down 18.2% from last year.

The long effects of the deep recession continue to hit internal consumer’s demand with statistics about GDP and employment still very negative. Obviously, the automotive sector is hit by this environment as potential buyers are postponing any decision. So far, the entrance of the country in the EU perimeter did not created any positive halo.

Looking at the best brands performances:

Volkswagen kept the negative momentum and in August sold just 203 units with a share of 13.2%, down 10.9 points of share from July. Year-to-date sales were 3.546 with a share of 17.6%. Volkswagen held 3 models in the top 15, with the Golf as market leader.

Kia was 2nd (7th Ytd) with 130 sales and a share of 8.5%, up 2 points from the previous month. Year-to-date sales were 1.216 with a share of 6%. The best selling model was the Cee’d in 3rd place.

Skoda in 3rd position (6th year-to-date) sold 127 units with a share of 8.3%, down 2.7 points of share from the previous month. Year-to-date sales were 1.224 with a share of 6.1%. Skoda held 1 model in the top 15, with the Octavia in 2nd position.

Peugeot was 4th (3rd year-to-date) selling 124 units with a share of 8.1%, up 1.2 points from the previous month. Year-to-date sales were 1.471 with a share of 7.3%. The best-selling model was the 208 in 7th position.

Renault jumped to the 5th position (8th year-to-date) selling 112 units with a share of 7.3%, up 2.5 points from the previous month. Year-to-date sales were 1.158 with a share of 5.7%. The top model was the Clio in 11th position.

Opel was 6th (2nd year-to-date) selling 107 vehicles with a share of 7.0%, up 0.9 points of share from the previous month. Year-to-date sales were 2.206 with a share of 11%. Opel held 2 models in the top 15, with the Corsa in 6th place.

In the table below, the top 25 brands, ranked for year to date position:

Rank Aug

Rank Jul

Rank 2013

Brand

Aug

YTD 2013

FY 2012

I Half 2013

Jul 2013

Aug 2013

Ytd   2013

1

1

1

Volkswagen

203

3.546

13,7%

16,7%

24,1%

13,2%

17,6%

2

3

7

Kia

130

1.216

5,8%

5,7%

6,5%

8,5%

6,0%

3

2

6

Skoda

127

1.224

5,7%

4,8%

11,0%

8,3%

6,1%

4

6

3

Peugeot

124

1.471

8,8%

7,5%

5,9%

8,1%

7,3%

5

8

8

Renault

112

1.158

7,4%

5,8%

4,8%

7,3%

5,7%

6

4

2

Opel

107

2.206

8,5%

12,4%

6,1%

7,0%

11,0%

7

5

5

Citroen

95

1.233

7,5%

6,1%

6,0%

6,2%

6,1%

8

11

12

Toyota

84

601

3,1%

2,8%

2,8%

5,5%

3,0%

8

7

4

Hyundai

84

1.346

6,1%

7,0%

5,8%

5,5%

6,7%

9

13

10

Chevrolet

67

785

5,8%

4,1%

2,6%

4,4%

3,9%

10

9

9

Ford

60

848

4,5%

4,2%

4,5%

3,9%

4,2%

10

15

14

Dacia

60

519

2,7%

2,5%

2,1%

3,9%

2,6%

11

10

11

Audi

52

733

3,3%

3,7%

3,4%

3,4%

3,6%

12

12

13

BMW

34

541

2,4%

2,7%

2,7%

2,2%

2,7%

12

14

15

Nissan

34

503

2,9%

2,6%

2,2%

2,2%

2,5%

13

18

19

Mercedes

32

306

1,0%

1,5%

1,5%

2,1%

1,5%

14

17

16

Mazda

31

419

2,0%

2,1%

1,9%

2,0%

2,1%

15

20

18

Suzuki

29

324

2,0%

1,7%

0,9%

1,9%

1,6%

16

16

17

Seat

18

334

1,5%

1,6%

2,0%

1,2%

1,7%

17

19

20

Honda

17

223

1,0%

1,1%

1,0%

1,1%

1,1%

18

22

21

Fiat

9

172

1,8%

1,0%

0,5%

0,6%

0,9%

19

23

24

Jeep

6

35

0,1%

0,1%

0,2%

0,4%

0,2%

19

21

22

Volvo

6

120

0,6%

0,6%

0,5%

0,4%

0,6%

20

24

23

Land Rover

4

67

0,1%

0,4%

0,2%

0,3%

0,3%

21

27

29

Lada

3

12

0,1%

0,1%

0,0%

0,2%

0,1%

22

24

25

Mini

2

33

0,2%

0,2%

0,2%

0,1%

0,2%

22

24

24

Mitsubishi

2

35

0,5%

0,2%

0,2%

0,1%

0,2%

22

26

27

Smart

2

20

0,1%

0,1%

0,2%

0,1%

0,1%

22

25

26

Alfa Romeo

2

26

0,2%

0,1%

0,2%

0,1%

0,1%

Looking at the best-selling models, Volkswagen Golf was the market leader, with 93 units and a share of 6%, down 3.3 points from the previous month. Year-to-date sales were 1.271 with a share of 6.2%.

Skoda Octavia was 2nd, up 2 spots from July, with 74 sales and a share of 4.8%, down 0.1 points from the previous month, followed by Kia Cee’d in 3rd, up 2 spots from the previous month, with 68 units and a share of 4.4%, up 1.4 points from July.

Hyundai i30 was 4th with 57 units and a share of 3.7%, up 1.6 points from the previous month, followed by Volkswagen Polo in 5th with 56 sales and a share of 3.6%, down 2.1 points from July, and by Opel Corsa in 6th with 43 sales and a share of 2.8%, up 0.7 points from the previous month.

In the table below, the Top 15 models, ranked for last month position:

Rank Aug

Rank Jul

Rank 2013

Model

Aug

YTD 2013

FY 2012

I Half 2013

Jul 2013

Aug 2013

YTD 2013

1

1

1

Volkswagen Golf

93

       1.271

3,1%

5,6%

9,3%

6,0%

6,2%

2

4

7

Skoda Octavia

74

             481

2,4%

1,6%

4,9%

4,8%

2,4%

3

5

13

Kia Cee’d

68

             403

2,0%

1,5%

3,1%

4,4%

2,0%

4

8

5

Hyundai i30

57

             602

2,7%

3,0%

2,1%

3,7%

2,9%

5

2

2

Volkswagen Polo

56

             965

3,8%

4,6%

5,7%

3,6%

4,7%

6

9

4

Opel Corsa

43

             699

2,9%

3,7%

2,1%

2,8%

3,4%

7

16

20

Dacia Sandero

39

             308

0,9%

1,5%

1,2%

2,5%

1,5%

7

13

6

Peugeot 208

39

             493

1,6%

2,6%

1,6%

2,5%

2,4%

8

15

17

Peugeot 308

36

             359

2,6%

1,8%

1,2%

2,3%

1,8%

9

11

3

Opel Astra

35

             841

3,8%

4,8%

1,8%

2,3%

4,1%

10

16

18

Kia Rio

32

             336

2,1%

1,7%

1,2%

2,1%

1,6%

11

10

8

Renault Clio

31

             448

2,1%

2,2%

2,0%

2,0%

2,2%

12

8

12

Kia Sportage

28

             428

1,3%

2,1%

2,1%

1,8%

2,1%

13

14

16

Citroen C4

25

             369

3,1%

1,9%

1,5%

1,6%

1,8%

14

3

15

Volkswagen Up!

24

             370

1,8%

1,1%

5,2%

1,6%

1,8%

15

19

30

Hyundai i20

20

             136

0,8%

0,6%

0,6%

1,3%

0,7%

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