Danish Auto Market at the fastest first half ever.

Danish Auto Market Volkswagen-e-Up_2014

Danish Auto Market at the fastest first half ever projecting the seventh annual growth in a series and a new all time record, first time over the 200.000 units. Volkswagen Up! best-selling model.

Economic Outlook

The economic recovery in Denmark is well on track as the country is benefiting from healthy domestic dynamics and low oil prices. Nevertheless, the latest economic indicators paint a mixed picture of the economic situation.

While unemployment dropped in May, consumer confidence fell to its lowest level in five months in July.

Meanwhile, the newly appointed center-right coalition stated on 1 July that the government will trim benefits for asylum seekers and reinforce border controls to reduce the number of refugees settling in the country.

Market Outlook

Following 6 years of growth in the 2015 the Danish light vehicle market kept the momentum and now is running to post a new high with a full year record that in the 2015 could outpace the 200.000 units, first time ever.

In June 2015 according to data released by the Danish Car Importers Association – De Danske Bilimportører (DBI), the new cars passengers sold in Denmark have been 21.334, up a robust 21.5% compared with the correspondent month last year.

The first half was the highest ever with figures at 104.555, up 5.9%.

Competitive Arena

Despite in June the ranking was shaked up, Volkswagen keeps leading the market with first half sales at 11.549 (-3.8%) with market share at 11.0%) followed by Peugeot with 10.230 units (-0.8%) and Toyota with 7.411 (+6.0%) that has overtaken Ford , now fourth with 7.311 sales (-8.5%).

As far as the ranking by group, the leader is the Volkswagen with market share at 23.2%, followed by P.S.A. with 16.1%, Renault-Nissan with 12.7% and  with Hyundai Kia with 10.8%

As far as Best selling Models, the first half leader was Volkswagen Up! with 4.018 sales (-30.8%) followed by the Peugeot 208 with 3.488 (+3.0%), Peugeot 108 with 3.280 (new) and Toyota Aygo with 2.982 (+15.5%)

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Jun Rank H1 Brand Jun 2015 H1 2015 Var Jun Var H1 Share Jun Share H1
1 1 Volkswagen 2.132 11.549 7,6% -3,8% 10,0% 11,0%
2 7 Citroen 1.700 6.576 72,1% 2,2% 8,0% 6,3%
3 8 Kia 1.578 5.941 79,1% 8,9% 7,4% 5,7%
4 3 Toyota 1.572 7.411 32,7% 6,0% 7,4% 7,1%
5 2 Peugeot 1.554 10.230 34,0% -0,8% 7,3% 9,8%
6 4 Ford 1.494 7.311 -8,2% -8,5% 7,0% 7,0%
7 5 Renault 1.388 6.982 -3,3% 13,6% 6,5% 6,7%
8 6 Skoda 1.355 6.850 20,3% -1,7% 6,4% 6,5%
9 10 Opel 1.161 4.746 52,4% 16,6% 5,4% 4,5%
10 9 Hyundai 1.143 5.391 15,0% 13,5% 5,4% 5,1%
11 11 Nissan 837 4.602 -8,1% 10,4% 3,9% 4,4%
12 13 Audi 742 3.761 8,6% 15,1% 3,5% 3,6%
13 12 Suzuki 741 3.986 40,3% 21,9% 3,5% 3,8%
14 15 Mercedes 679 2.638 68,5% 25,6% 3,2% 2,5%
15 17 Mazda 487 2.123 23,0% -4,2% 2,3% 2,0%
16 16 BMW 463 2.366 0,2% 27,1% 2,2% 2,3%
17 14 Mitsubishi 398 2.936 847,6% 2074,8% 1,9% 2,8%
18 18 Seat 395 2.048 -11,4% 1,5% 1,9% 2,0%
19 20 Dacia 350 1.718 11,1% 30,5% 1,6% 1,6%
20 19 Fiat 348 1.876 6,1% -13,0% 1,6% 1,8%
21 22 Volvo 242 1.054 9,5% 13,5% 1,1% 1,0%
22 21 Honda 196 1.165 3,7% 20,4% 0,9% 1,1%
23 23 Tesla 160 512 138,8% 127,6% 0,8% 0,5%
24 24 Mini 74 327 76,2% 37,4% 0,3% 0,3%
25 25 Smart 50 235 1566,7% 658,1% 0,2% 0,2%
26 26 Subaru 24 118 33,3% 26,9% 0,1% 0,1%
27 27 Alfa Romeo 23 98 53,3% 11,4% 0,1% 0,1%
28 28 Jaguar 20 57 185,7% 103,6% 0,1% 0,1%
29 29 Land Rover 8 39 33,3% -13,3% 0,0% 0,0%
30 32 Jeep 7 13 40,0% 85,7% 0,0% 0,0%
31 30 Porsche 5 31 -54,5% 10,7% 0,0% 0,0%
32 34 Ferrari 2 3 #DIV/0! 50,0% 0,0% 0,0%
33 33 Maserati 1 4 0,0% -42,9% 0,0% 0,0%

Rank Jun Rank H1 Group Jun 2015 H1 2015 Var Jun Var H1 Share Jun Share H1
1 1 Volkswagen 4.629 24.239 9,0% -0,2% 21,7% 23,2%
2 2 PSA 3.254 16.806 51,5% 0,3% 15,2% 16,1%
3 4 Hyundai-Kia 2.721 11.332 45,1% 11,1% 12,7% 10,8%
4 3 Renault-Nissan 2.575 13.302 -3,2% 14,4% 12,1% 12,7%
5 5 Toyota 1.572 7.411 32,7% 6,0% 7,4% 7,1%
6 6 Ford 1.494 7.311 -8,2% -8,5% 7,0% 7,0%
7 7 General Motors 1.161 4.761 11,0% -25,8% 5,4% 4,5%
8 8 Suzuki 741 3.986 40,3% 21,9% 3,5% 3,8%
9 10 Mercedes Daimler 729 2.873 79,6% 34,8% 3,4% 2,7%
10 11 BMW 537 2.693 6,5% 28,2% 2,5% 2,6%

 

Rank Jun Rank H1 Model Jun 2015 H1 2015 Jun Var H1 Var Share Jun Share H1
1 1 Volkswagen Up! 737 4.018 -11,6% -30,1% 3,5% 3,9%
2 8 Kia Picanto 729 2.469 115,7% 12,0% 3,5% 2,4%
3 3 Peugeot 108 641 3.280 743,4% 4215,8% 3,1% 3,2%
4 17 Kia Rio 627 2.034 85,0% 5,3% 3,0% 2,0%
5 6 Ford Fiesta 598 2.698 36,5% -9,4% 2,9% 2,6%
6 5 Volkswagen Golf 576 2.834 30,3% 10,4% 2,8% 2,8%
7 12 Opel Corsa 569 2.290 149,6% 59,0% 2,7% 2,2%
8 4 Toyota Aygo 568 2.982 160,6% 15,5% 2,7% 2,9%
9 10 Toyota Yaris 540 2.334 49,2% 16,8% 2,6% 2,3%
10 2 Peugeot 208 496 3.488 -9,5% 3,0% 2,4% 3,4%
11 16 Hyundai i10 458 2.126 26,9% 52,1% 2,2% 2,1%
12 18 Skoda Citigo 439 1.922 18,3% -13,5% 2,1% 1,9%
13 7 Renault Clio 427 2.503 -27,0% -2,1% 2,1% 2,4%
14 23 Citroen C1 414 1.641 79,2% -31,7% 2,0% 1,6%
15 20 Skoda Fabia 392 1.789 170,3% 81,4% 1,9% 1,7%
16 14 Skoda Octavia 388 2.219 -8,1% -19,4% 1,9% 2,2%
17 26 Citroen C3 384 1.542 101,0% -7,0% 1,8% 1,5%
18 15 Renault Captur 364 2.170 22,6% 28,6% 1,7% 2,1%
19 13 Volkswagen Polo 355 2.276 47,3% 50,0% 1,7% 2,2%
20 32 Hyundai i30 330 1.002 1,9% -18,8% 1,6% 1,0%
21 19 Hyundai i20 318 1.909 43,2% 11,5% 1,5% 1,9%
22 9 Peugeot 308 316 2.344 19,2% 83,0% 1,5% 2,3%
23 11 Mitsubishi Space Star 313 2.291 31200,0% 229000,0% 1,5% 2,2%
24 22 Volkswagen Passat 301 1.652 137,0% 136,3% 1,4% 1,6%
25 25 Ford Focus 283 1.562 78,0% 86,0% 1,4% 1,5%
26 41 Suzuki Vitara 270 808 #DIV/0! #DIV/0! 1,3% 0,8%
27 21 Nissan Qashqai 263 1.727 -50,5% -14,3% 1,3% 1,7%
28 24 Citroen C4 Cactus 258 1.600 296,9% 2361,5% 1,2% 1,6%
29 29 BMW 3 Series 244 1.095 -14,1% 16,9% 1,2% 1,1%
30 48 Citroen C4 Picasso 243 613 -15,6% -45,8% 1,2% 0,6%

To know all about this market, please consider reading the Danish Car Market Insights 2015, just published

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