Denmark Car Market Insights report includes all data, insights and statistics updated at full year 2014. Over 60 pages we must read wishing to really catch the Spanish new vehicle market momentum.
Denmark has a modern, prosperous and developed mixed economy, ranking 55th in the world in terms of GDP (PPP) and 32nd in GDP (PPP) per capita. Danes enjoy a high standard of living and the Danish economy is characterized by extensive government welfare measures and an equitable distribution of income.
In the period 2004-2007, the Denmark LPV market lived an uninterrupted growth and new registrations soared from 171.096 in 2004 to 215.416 in 2007.
Post 2008 crisis the market recovered very fast and from 2011 to 2014 posted the new all-time record every year. In 2014 Denmark was in 14th place in the European automotive scenario ahead of Czech Republic, Norway and Portugal and following Sweden, Austria and Switzerland. The Country ranked 39th worldwide.
We could define Denmark as a “Small Car Market”. In 2013 the largest segment was the “City Car” (“A” segment under the European segmentation) followed by the Small Car and Compact Car. In the 2014 the best three segments had confirmed their place.
In the 2013, Volkswagen was the market leader selling 24.267 vehicles, followed by Ford with 15.252 units and Toyota with 14.386 registrations.
In the 2014 the Volkswagen kept leadership ahead of Peugeot (two spots ahead from 2013) and Ford. Peugeot was the most dynamics among top 15 manufacturer, ahead of Nissan soared 27.2% from the previous year.
In the 2014, the Volkswagen Up! was the best-selling car despite losing 21.7% from 2013. The new Peugeot 208 advanced in second (three steps ahead from last year) while Skoda Octavia with a strong +52.8% jumped in third.
In the report all details on market volume, brands performance, market segmentation, model performance with 2012, 2013 and 2014 data and analysis.
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