2013 Denmark Car Market at record level. Skoda & VW Up! voted Best of the Year.

Accordingly with data released by the Danish Car Importers Association – De Danske Bilimportører (DBI) – in December 2013 the cars sold in Denmark had been 14.257, booming 33.5% from last year.

Full Year sales were 182.187, up 6.8% from 2012, posting the fourth increase in a row. Market actually stands over 21% higher than in 2008 although the level of taxation is the highest in Europe.

Sharing general evaluation on Brands & Models performance, based not only on volume but also on results compared with potential, focus2move Team quoted the Best of the Year 2013, as Brand and Model. This was the result:

Brand of Year was Skoda ranked in 5th with 7.5% of share, up 2.2 points from 2012 and 3.4 points from 2011. Second was Renault ranking in 7th with share at 6.5%, up 1.4 from 2012. Third was Volkswagen in 1st, with share at 13.3%, up 1.4 points from 2012 and 3.3 points from 2011..

Model of Year was Volkswagen Up!, first with share at 7.1%, up 0.9 points. It was voted because only in this country Up! is leader and successful. Second two models quite equal performance Renault Clio and Peugeot 208, respectively 4th and 5th with 3.1% of share.

Looking at the best brands performance:

Volkswagen sold 2.115 vehicles with a share of 14.8%, up 2.4 points from November. Full Year sales were 24.267 with a share of 13.3%, up 1.4 points 2012 and 3.3 points from 2011. The city car Up! confirmed to be the star of the market, with 8.1% of share in December and 7.1% in the year. Behind, Golf ended the year in 10th place, Polo in 15th, Passat in 40th and Touran in 54th.

Citroen boomed December sales soaring in second place, up 5 spots, with 1.292 retails and 9.1% of share, up 2.2 points from November. Full Year Citroen was 6th with 12.466 sales and 6.8% of share, down 0.9 points from 2012. C1 was the bestselling model in the year, ranking in 9th place, followed by C3 in 28th, C4 Picasso in 34th and C4 in 43rd.

Renault rushed the year jumping in third place, up 3 spots, with 1.261 sales and 8.8% of share, up 1.8 points from the previous month. Full Year sales have been 11.759, with Renault in 7th place with a share of 6.5%, up 1.4 points from 2012. In the year, Clio ranked 4th (second in December) while Megane was 38th , Captur 56th and Scenic 59th.

Skoda advanced in 4th, up 1 spot, with 1.211 sales and 8.5% of share, up 1.1 points from November. Full Year sales were 13.704 with a share of 7.5%, up 2.2 points from 2012. The best-selling model was the city car Citigo in third, while Octavia was 13th .

Peugeot fell in 5th , down 3 spots, with 1.191 units and a share of 8.4%, down 1.3 points of share from the previous month. Full Year Peugeot ranked 4th with 14.137 sales and a share of 7.8%, down 1.1 points from 2012. The yearly bestselling model was the 208 in 5th, while 107 was 7th and 2008 60th.

Ford fell in 6th, down 2 spots, with 1.129 sales and 7.9% of share, up 0.1 points from November. Full Year Ford was second with 15.252 sales and a share of 8.4%, up 0.7 points from last year. The top model was the Fiesta, 6th in the year, followed by Ka in 11th, Focus in 33rd and C-Max in 54th.

Toyota was seventh, down 4 spots, with 789 sales and a share of 5.5%, down 2.5 points of share from the previous month. Full Year Toyota was third with 14.476 sales and a share of 7.9%, down 1.4 points from 2012. The top model was Aygo, second in the year, while Yaris was 14th and Avensis 30th.

In the table below, the Top 20 brands, ranked for last month position:

Rank Dec

Rank 2013

 

  Dec

Sales 2013  

Share 2011

Share 2012

Share H1 2013

Nov 2013

Dec 2013

Share 2013

1

1

Volkswagen

2.115

24.267

10,0%

11,9%

14,3%

12,4%

14,8%

13,3%

2

6

Citroen

1.292

12.466

7,8%

7,7%

6,2%

6,9%

9,1%

6,8%

3

7

Renault

1.261

11.759

5,1%

5,1%

6,1%

7,0%

8,8%

6,5%

4

5

Skoda

1.211

13.704

4,1%

5,3%

7,4%

7,4%

8,5%

7,5%

5

4

Peugeot

1.191

14.137

9,8%

8,9%

6,8%

9,7%

8,4%

7,8%

6

2

Ford

1.129

15.252

9,3%

7,7%

8,4%

7,8%

7,9%

8,4%

7

3

Toyota

789

14.476

7,6%

9,3%

7,5%

8,0%

5,5%

7,9%

8

12

Audi

718

6.044

3,0%

3,1%

3,1%

3,8%

5,0%

3,3%

9

10

Opel

511

6.474

5,8%

4,3%

4,0%

2,6%

3,6%

3,6%

10

17

Mercedes

458

4.278

1,9%

2,1%

2,1%

2,9%

3,2%

2,3%

11

9

Hyundai

392

8.076

5,6%

5,2%

5,2%

3,4%

2,7%

4,4%

12

13

Fiat

390

5.901

3,8%

4,3%

3,4%

2,3%

2,7%

3,2%

13

18

BMW

384

3.959

1,9%

1,7%

2,1%

2,1%

2,7%

2,2%

14

11

Nissan

366

6.098

2,2%

2,6%

3,3%

3,5%

2,6%

3,3%

15

15

Chevrolet

352

4.953

5,1%

3,6%

2,6%

3,5%

2,5%

2,7%

15

8

Kia

352

10.954

3,7%

6,4%

6,4%

5,9%

2,5%

6,0%

16

19

Mazda

336

3.205

2,4%

1,6%

1,8%

2,4%

2,4%

1,8%

17

16

Seat

324

4.936

1,2%

2,1%

2,7%

2,2%

2,3%

2,7%

18

14

Suzuki

248

5.486

4,9%

3,8%

3,3%

2,9%

1,7%

3,0%

19

20

Volvo

148

1.716

1,3%

1,0%

1,0%

0,7%

1,0%

0,9%

20

21

Honda

109

1.701

1,0%

1,2%

1,1%

0,8%

0,8%

0,9%

In the table below, the best 50 models, ranked for last month position:

Rank Dec

Rank Nov

Rank 2013

Model

Dec

Sales 2013

Share 2012

Share H1

Share Nov

Share Dec

Share 2013

1

1

1

Volkswagen Up!

1.149

12.908

6,2%

8,3%

5,7%

8,1%

7,1%

2

4

4

Renault Clio

595

5.674

1,7%

2,8%

3,2%

4,2%

3,1%

3

5

13

Skoda Octavia

491

3.537

0,9%

1,3%

3,0%

3,4%

1,9%

4

2

7

Peugeot 107

467

4.961

2,9%

1,9%

4,2%

3,3%

2,7%

5

8

5

Peugeot 208

439

5.597

1,6%

3,1%

2,6%

3,1%

3,1%

6

12

9

Citroen C1

429

4.521

2,8%

2,2%

1,8%

3,0%

2,5%

7

3

2

Toyota Aygo

397

6.272

4,2%

3,0%

3,4%

2,8%

3,4%

8

12

34

Citroen C4 Picasso

388

1.630

0,4%

0,6%

1,8%

2,7%

0,9%

9

9

10

Volkswagen Golf

335

4.189

1,3%

2,3%

2,5%

2,3%

2,3%

10

7

3

Skoda Citigo

308

6.015

2,3%

3,7%

2,7%

2,2%

3,3%

11

40

52

Opel Insignia

285

1.104

0,7%

0,5%

0,8%

2,0%

0,6%

12

19

56

Renault Captur

276

1.025

0,0%

0,0%

1,4%

1,9%

0,6%

13

6

6

Ford Fiesta

248

5.451

1,9%

3,3%

2,9%

1,7%

3,0%

14

18

11

Ford KA

247

3.874

1,1%

2,1%

1,4%

1,7%

2,1%

15

36

35

Audi A4

230

1.555

0,9%

0,8%

1,0%

1,6%

0,9%

16

20

25

Audi A3

210

2.263

0,7%

1,2%

1,4%

1,5%

1,2%

17

33

40

Volkswagen Passat

201

1.364

1,0%

0,6%

1,0%

1,4%

0,7%

18

14

18

BMW 3 Series

200

1.967

0,6%

1,0%

1,0%

1,4%

1,1%

18

32

28

Citroen C3

200

2.719

1,6%

1,2%

1,8%

1,4%

1,5%

19

31

44

Ford Mondeo

194

1.218

1,1%

0,5%

1,1%

1,4%

0,7%

20

30

21

Seat Mii

188

2.558

1,1%

1,4%

1,1%

1,3%

1,4%

21

37

38

Renault Megane

187

1.404

1,0%

0,8%

1,0%

1,3%

0,8%

22

24

20

Fiat 500

185

2.567

1,5%

1,3%

1,2%

1,3%

1,4%

23

16

15

Volkswagen Polo

180

3.206

1,6%

1,8%

1,6%

1,3%

1,8%

24

34

45

Mercedes C Class

175

1.193

0,8%

0,5%

1,0%

1,2%

0,7%

25

17

27

Hyundai i30

173

2.170

1,7%

1,3%

1,6%

1,2%

1,2%

26

10

8

Kia Picanto

162

4.681

3,0%

2,8%

2,4%

1,1%

2,6%

27

15

23

Chevrolet Spark

160

2.458

2,2%

1,4%

1,8%

1,1%

1,3%

28

23

16

Hyundai i20

154

3.188

1,5%

1,7%

1,3%

1,1%

1,7%

29

52

36

Mazda6

151

1.420

0,5%

0,9%

0,5%

1,1%

0,8%

30

13

14

Toyota Yaris

143

3.229

2,2%

1,7%

1,8%

1,0%

1,8%

31

42

43

Citroen C4

142

1.244

0,9%

0,7%

0,7%

1,0%

0,7%

32

67

75

Skoda Rapid

134

609

0,0%

0,4%

0,3%

0,9%

0,3%

33

43

53

Volkswagen Touran

133

1.051

0,0%

0,5%

0,7%

0,9%

0,6%

34

25

30

Toyota Avensis

132

1.910

2,0%

1,1%

1,2%

0,9%

1,0%

35

22

55

Nissan Note

131

1.030

0,4%

0,4%

1,3%

0,9%

0,6%

36

26

60

Peugeot 2008

127

826

0,0%

0,3%

1,2%

0,9%

0,5%

37

21

37

Chevrolet Aveo

122

1.411

0,0%

0,6%

1,4%

0,9%

0,8%

38

40

54

Ford C-max

121

1.032

0,9%

0,5%

0,8%

0,8%

0,6%

39

56

73

Skoda Superb

120

642

0,5%

0,3%

0,4%

0,8%

0,4%

40

24

74

Mazda3

117

619

0,2%

0,2%

1,2%

0,8%

0,3%

41

11

12

Kia Rio

111

3.544

2,1%

2,0%

2,0%

0,8%

1,9%

42

38

22

Skoda Fabia

109

2.477

1,3%

1,5%

0,9%

0,8%

1,4%

43

51

63

Audi A6

108

765

0,4%

0,4%

0,5%

0,8%

0,4%

44

55

33

Ford Focus

102

1.745

1,4%

1,0%

0,5%

0,7%

1,0%

45

47

59

Renault Scenic

98

966

1,1%

0,6%

0,6%

0,7%

0,5%

45

41

47

Mercedes E Class

98

1.147

0,6%

0,5%

0,8%

0,7%

0,6%

46

46

19

Opel Corsa

94

2.632

1,9%

1,7%

0,6%

0,7%

1,4%

46

35

49

Suzuki SX4

94

1.137

0,6%

0,5%

1,0%

0,7%

0,6%

47

63

41

Fiat Punto

90

1.334

1,0%

0,9%

0,4%

0,6%

0,7%

48

49

84

Nissan Juke

89

429

0,0%

0,2%

0,6%

0,6%

0,2%

49

42

17

Ford Galaxy

82

268

0,3%

0,1%

0,1%

0,6%

0,1%

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