Flash Reports

Denmark Vehicle Market hit Record Sales in first quarter 2015.

Denmark Vehicle Market Peugeot-108_2015

Denmark Vehicle Market hit Record Sales in first quarter 2015 fueled by demand for green vehicles. Nissan and Mitsubishi shine while Peugeot 108 was the best-selling model.

In March 2015 according to data released by the Danish Car Importers Association – De Danske Bilimportører (DBI), the new Car Passengers sold in Denmark have been 19.649, up 16.9% compared with the correspondent month last year.

Last month solid performance has more than balanced the sales losses reported in the first two months of the year and the first quarter hit the new all time record with 49.267 sales, up 3.0% from from the correspondent period last year.

Denmark experienced economic difficulty in 2014 and ended the year with growth falling to 0.75% from an estimated 1.4%. Predictions for 2015 also took a turn, moving to 1.5% from an earlier estimate of 2.0%.

Falling demand is the primary reason for reduced growth.  Danish households and companies were less likely to consume and invest. Consumption slumped as Danes began paying off debts accumulated in the wake of the burst housing bubble. However, household finances are now beginning to balance out.

However, the automotive sector is keeping the burning momentum due to the renovation of the car fleet into a smaller and greener vehicles and the trend should follow for the entire year, moving the market above a new all time record volume.

During the first quarter the demand for greener vehicles was taken in full by Nissan that rose 40.6% and Mitsubishi, booming from a very low-level and now ranking in 15th place.

The top of the market was unchanged with Volkswagen, Peugeot and Toyota in the podium.

Looking at the Best Car Groups, the leader in the quarter was Volkswagen with 21.8% of market share, followed by P.S.A. at 17.8% and Renault-Nissan at 12.8%.

As far as Best selling Models, the quarterly leader was the new Peugeot 108, albeit a short supply in March, with 1.984 sales ahead of Peugeot 208 with 1.966 registrations (+10.2%) and Volkswagen Up! with 1.856 (-36.9%).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Mar Rank Feb Brand Sales Mar Sales Q1 Var Mar Var Q1 Share Mar Share Q1
1 2 Volkswagen 2.256 5.391 11,0% -5,3% 11,5% 10,9%
2 1 Peugeot 1.600 6.003 -10,3% 13,2% 8,1% 12,2%
3 6 Ford 1.570 3.520 9,4% -8,8% 8,0% 7,1%
4 3 Toyota 1.415 3.928 30,1% 3,2% 7,2% 8,0%
5 4 Renault 1.362 3.089 48,9% 19,1% 6,9% 6,3%
6 10 Nissan 1.208 2.459 70,4% 40,6% 6,1% 5,0%
7 8 Citroen 1.190 2.745 7,7% -19,1% 6,1% 5,6%
8 5 Skoda 1.146 2.784 -13,4% -16,1% 5,8% 5,6%
9 9 Hyundai 989 2.393 39,1% 15,0% 5,0% 4,9%
10 7 Kia 837 2.490 -15,4% -12,8% 4,3% 5,1%
11 12 Opel 770 1.917 23,0% 11,1% 3,9% 3,9%
12 14 Suzuki 664 1.659 12,9% 0,7% 3,4% 3,4%
13 11 Audi 654 1.525 34,6% 16,3% 3,3% 3,1%
14 17 Mazda 533 1.057 31,6% -16,0% 2,7% 2,1%
15 13 Mitsubishi 528 1.665 6500,0% 5271,0% 2,7% 3,4%
16 19 BMW 456 1.007 90,8% 35,0% 2,3% 2,0%
17 15 Mercedes 441 1.105 17,6% 12,4% 2,2% 2,2%
18 21 Fiat 426 934 1,4% -14,1% 2,2% 1,9%
19 16 Seat 397 1.002 35,0% 10,2% 2,0% 2,0%
20 18 Dacia 359 764 71,8% 65,4% 1,8% 1,6%
21 22 Volvo 247 514 27,3% 21,8% 1,3% 1,0%
22 20 Honda 197 607 10,7% 28,1% 1,0% 1,2%
23 25 Tesla 180 219 127,8% 97,3% 0,9% 0,4%
24 23 Mini 72 170 63,6% 73,5% 0,4% 0,3%
25 26 Smart 29 93 314,3% 365,0% 0,1% 0,2%
26 30 Jaguar 24 28 #DIV/0! 250,0% 0,1% 0,1%
27 24 Subaru 22 61 83,3% 60,5% 0,1% 0,1%
27 31 OTHERS 22 25 29,4% -37,5% 0,1% 0,1%
28 27 Alfa Romeo 21 44 90,9% -10,2% 0,1% 0,1%
29 28 Land Rover 8 15 33,3% -34,8% 0,0% 0,0%
30 29 Porsche 6 13 100,0% 116,7% 0,0% 0,0%
31 29 Chevrolet 4 15 -99,2% -99,1% 0,0% 0,0%
32 31 Dodge 2 2 #DIV/0! #DIV/0! 0,0% 0,0%
32 29 MG 2 4 #DIV/0! #DIV/0! 0,0% 0,0%
32 28 Ferrari 2 7 0,0% 250,0% 0,0% 0,0%
32 31 Cadillac 2 2 #DIV/0! #DIV/0! 0,0% 0,0%
32 31 Jeep 2 5 #DIV/0! #DIV/0! 0,0% 0,0%
32 29 Lamborghini 2 6 100,0% 500,0% 0,0% 0,0%
32 29 Lexus 2 6 #DIV/0! 500,0% 0,0% 0,0%
33 31 Maserati 1 1 -50,0% -75,0% 0,0% 0,0%
33 31 Bentley 1 2 #DIV/0! #DIV/0! 0,0% 0,0%

Rank Mar Rank Feb Group Sales Mar Sales Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 Volkswagen 4.462 10.723 7,8% -4,6% 22,7% 21,8%
2 3 Renault-Nissan 2.929 6.312 59,8% 31,4% 14,9% 12,8%
3 2 PSA 2.790 8.748 -3,4% 0,6% 14,2% 17,8%
4 4 Hyundai-Kia 1.826 4.883 7,4% -1,1% 9,3% 9,9%
5 6 Ford 1.570 3.520 9,4% -8,8% 8,0% 7,1%
6 5 Toyota 1.417 3.934 30,2% 3,4% 7,2% 8,0%
7 7 GM 776 1.934 -32,0% -44,0% 3,9% 3,9%
8 9 Suzuki 664 1.659 12,9% 0,7% 3,4% 3,4%
9 12 Mazda 533 1.057 31,6% -16,0% 2,7% 2,1%
10 11 BMW 528 1.177 86,6% 39,5% 2,7% 2,4%

Rank Mar Rank Feb Model Sales Mar Sales Q1 Var Mar Var Q1 Share Mar Share Q1
1 3 Volkswagen Up! 803 1.856 -16% -37% 4% 4%
2 22 Ford KA 610 1.003 11% -28% 3% 2%
3 6 Volkswagen Golf 572 1.376 19% 19% 3% 3%
4 2 Peugeot 208 548 1.966 7% 10% 3% 4%
5 5 Peugeot 308 544 1.415 148% 211% 3% 3%
6 4 Toyota Aygo 523 1.498 12% -22% 3% 3%
7 7 Renault Clio 437 1.158 48% 4% 2% 2%
8 11 Toyota Yaris 436 1.310 37% 49% 2% 3%
9 36 Hyundai i20 435 827 61% -9% 2% 2%
10 9 Skoda Octavia 429 1.022 -9% -17% 2% 2%
11 10 Mitsubishi Space Star 416 1.371 2% 3%
12 21 Opel Corsa 412 976 50% 30% 2% 2%
13 20 Ford Fiesta 408 1.208 -14% -8% 2% 3%
14 14 Volkswagen Passat 407 757 299% 189% 2% 2%
15 12 Volkswagen Polo 403 1.108 39% 54% 2% 2%
16 13 Renault Captur 398 970 34% 23% 2% 2%
17 19 Nissan Qashqai 378 834 13% 33% 2% 2%
17 29 Nissan Micra 378 646 510% 132% 2% 1%
18 18 Citroen C4 Cactus 368 827 2% 2%
19 26 Citroen C1 337 710 -29% -51% 2% 1%
20 16 Skoda Citigo 317 839 -40% -29% 2% 2%
21 32 Citroen C3 315 579 9% -35% 2% 1%
22 8 Hyundai i10 313 978 165% 73% 2% 2%
23 34 Ford Focus 304 539 113% 34% 2% 1%
24 15 Kia Rio 279 762 -13% -23% 1% 2%
25 16 Kia Picanto 271 1.005 -44% -17% 1% 2%
26 1 Peugeot 108 254 1.984 1% 4%
26 17 Suzuki Swift 254 742 74% 42% 1% 2%
27 39 Toyota Avensis 247 482 89% 15% 1% 1%
28 32 Skoda Fabia 245 621 28% 28% 1% 1%
29 48 Renault Mégane 228 341 375% 96% 1% 1%
30 36 Fiat 500 204 463 6% -1% 1% 1%
31 35 Peugeot 2008 193 423 -25% -39% 1% 1%
32 45 Renault Twingo 192 378 4% 32% 1% 1%
33 47 Toyota Auris 191 451 47% 19% 1% 1%
34 53 Dacia Duster 189 307 425% 448% 1% 1%
35 23 Kia Cee’d 186 430 52% -18% 1% 1%
36 40 BMW 3 Series 183 378 51% 7% 1% 1%
37 77 Tesla Model S 180 219 128% 97% 1% 0%
38 42 Mazda6 176 259 9% -45% 1% 1%
39 31 Mazda3 170 451 136% 25% 1% 1%
40 31 Ford Mondeo 158 421 136% 141% 1% 1%

To know all about this market, please consider reading the Danish Car Market Insights 2015, just published

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