Estonia Full Year 2016. Land Rover and Skoda Octavia shine

Estonia Cars Market in 2016 Skoda_octavia_vrs_2016

Estonia Cars Market in 2016 gained ground in double digit, hitting the best performance since 2009. Land Rover shined while the Skoda Octavia was back in pole position ahead of Toyota Auris and Avensis.

 Market Outlook

In 2016 Estonia is expected to have grown at a mild pace, mainly supported by private consumption, which benefited from growing wages and low, albeit increasing, unemployment. After a pickup in growth in the third quarter on the back of a positive contribution of the external sector, the latest monthly data point to a further acceleration in Q4. FocusEconomics panelists currently foresee GDP expanding 2.3% in 2017.

Following the sales slip of the previous year, the domestic cars market in 2016 recovered with a double digit increase. It was the best performance scored since the 2009 huge fall with car passenger’s sales at 22.429 units (+10.2%).

According to data released by the Estonian Road Administration (E.R.A.), the light commercial vehicles had been 3.919 (+9.4%), hitting the sixth consecutive annual growth.

Competitive Arena

Toyota kept the leadership for the second year in a row with 3.221 units (+17.9%) and 14.0% of market share, ahead of Skoda witn 2.484 (+19.8%) and Renault with 1.966 (+12.5%). Land Rover was the best performer of 2016 gaining 94.9%, while among the highest increase in double digit were reported by Mazda, Audi, Kia, Subaru and Peugeot.

Nissan lost 33.7%, hitting the worst performance of the year, followed by Hyundai and Suzuki.

The Skoda Octavia was the best selling model for the third year, after reaching the pole position in 2011 and 2014, up 27.7% at 1.139 sales. Toyota managed the remaining steps of the podium with Avensis and Auris, respectively up 11.3% and 14.1% at 838 units and 762.

See all details in the tables below.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank 2016 Rank 2015 BRAND Sales 2016 Sales 2015 Variation 2016 Share 2016 Share 2015
1 1 Toyota 3.221 2.731 17,9% 14,0% 13,0%
2 2 Skoda 2.484 2.073 19,8% 10,8% 9,9%
3 3 Renault 1.966 1.747 12,5% 8,6% 8,3%
4 5 Volkswagen 1.895 1.691 12,1% 8,3% 8,1%
5 6 Honda 1.541 1.485 3,8% 6,7% 7,1%
6 7 Kia 1.224 1.058 15,7% 5,3% 5,0%
7 4 Nissan 1.125 1.698 -33,7% 4,9% 8,1%
8 8 Subaru 1.030 892 15,5% 4,5% 4,2%
9 10 Peugeot 955 840 13,7% 4,2% 4,0%
10 9 Dacia 932 847 10,0% 4,1% 4,0%
11 11 Opel 882 828 6,5% 3,8% 3,9%
12 13 Citroen 662 606 9,2% 2,9% 2,9%
13 14 Ford 586 602 -2,7% 2,6% 2,9%
14 12 Hyundai 501 722 -30,6% 2,2% 3,4%
15 15 Audi 488 404 20,8% 2,1% 1,9%
16 17 Mazda 444 315 41,0% 1,9% 1,5%
17 20 Mercedes 383 280 36,8% 1,7% 1,3%
18 21 Land Rover 380 195 94,9% 1,7% 0,9%
19 16 BMW 370 330 12,1% 1,6% 1,6%
20 19 Volvo 350 281 24,6% 1,5% 1,3%
21 23 Mitsubishi 233 176 32,4% 1,0% 0,8%
22 18 Suzuki 214 283 -24,4% 0,9% 1,3%
23 25 Lexus 192 142 35,2% 0,8% 0,7%
24 22 Seat 151 192 -21,4% 0,7% 0,9%
25 26 Jeep 137 132 3,8% 0,6% 0,6%
26 24 Fiat 127 162 -21,6% 0,6% 0,8%
27 27 Porsche 109 79 38,0% 0,5% 0,4%
28 30 DS 90 30 200,0% 0,4% 0,1%
29 31 Alfa Romeo 82 29 182,8% 0,4% 0,1%
30 28 Mini 68 60 13,3% 0,3% 0,3%
31 29 SsangYong 53 32 65,6% 0,2% 0,2%
32 34 Jaguar 24 10 140,0% 0,1% 0,0%
33 32 Cadillac 16 18 -11,1% 0,1% 0,1%
34 36 Maserati 12 3 300,0% 0,1% 0,0%
35 35 Tesla 11 6 83,3% 0,0% 0,0%
36 38 Bentley 7 1 600,0% 0,0% 0,0%
37 36 Dodge 4 3 33,3% 0,0% 0,0%
37 33 Lancia 4 13 -69,2% 0,0% 0,1%
38 37 Lamborghini 3 2 50,0% 0,0% 0,0%
39 38 Ferrari 2 1 100,0% 0,0% 0,0%
40 38 Lotus 1 1 0,0% 0,0% 0,0%
40 39 Aston Martin 1 0,0% 0,0%
40 37 Chevrolet 1 2 -50,0% 0,0% 0,0%
40 39 Rolls-Royce 1 0,0% 0,0%
40 39 GMC 1 0,0% 0,0%

Rank 2016 Rank 2015 Group Sales 2015 Sales 2016 Variation 2016 Share 2016 Share 2015
1 1 Volkswagen 4.442 5.137 15,6% 22,4% 21,2%
2 2 Renault-Nissan 4.292 4.023 -6,3% 17,5% 20,4%
3 3 Toyota 2.873 3.413 18,8% 14,9% 13,7%
4 4 Hyundai-Kia 1.780 1.725 -3,1% 7,5% 8,5%
5 6 PSA 1.476 1.707 15,7% 7,4% 7,0%
6 5 Honda 1.485 1.541 3,8% 6,7% 7,1%
7 7 Fuji Heavy Industries 892 1.030 15,5% 4,5% 4,2%
8 8 General Motors 848 900 6,1% 3,9% 4,0%
9 9 Ford 602 586 -2,7% 2,6% 2,9%
10 12 Mazda 315 444 41,0% 1,9% 1,5%

Rank 2016 Rank 2015 Model Sales 2016 Sales 2015 2016 Variation
1 2 Skoda Octavia 1.139 892 27,7%
2 3 Toyota Avensis 838 753 11,3%
3 5 Toyota Auris 762 668 14,1%
4 1 Nissan Qashqai 738 1.001 -26,3%
5 6 Dacia Duster 725 628 15,4%
6 4 Honda CR-V 694 750 -7,5%
7 8 Volkswagen Passat 675 555 21,6%
8 12 Toyota RAV4 594 442 34,4%
9 9 Subaru Legacy 565 500 13,0%
10 17 Kia Sportage 543 366 48,4%
11 7 Skoda Fabia 523 582 -10,1%
12 29 Skoda Superb 508 184 176,2%
13 14 Toyota Corolla sedan 501 421 19,0%
14 11 Renault Mégane 463 463 0,0%
15 15 Volkswagen Golf 459 397 15,6%
16 16 Renault Captur 410 371 10,5%
17 10 Honda Civic 388 488 -20,5%
18 21 Renault Clio 374 247 51,4%
19 64 Honda HR-V 365 69 429,0%
20 18 Kia Cee’d 335 365 -8,2%
21 19 Subaru Forester 309 307 0,7%
22 13 Renault Scénic 262 438 -40,2%
23 35 Opel Astra 261 157 66,2%
24 23 Opel Mokka 247 233 6,0%
25 25 Volkswagen Tiguan 243 207 17,4%
26 22 Skoda Rapid 228 241 -5,4%
27 46 Audi Q5 224 111 101,1%
28 26 Toyota Yaris 222 199 11,6%
29 40 Peugeot 2008 218 129 69,1%
30 51 Citroen C4 213 94 126,7%
31 20 Ford Focus 206 267 -22,8%
32 28 Peugeot 308 195 184 6,0%
33 55 Renault Kadjar 186 83 124,1%
34 41 Peugeot 208 180 126 42,9%
35 55 Hyundai Tucson 171 83 106,0%
36 62 Land Rover Range Rover Sport 170 71 139,6%
36 34 Opel Corsa 170 158 7,6%
37 80 Mazda CX-3 169 43 293,0%
38 48 Mitsubishi Outlander 168 106 58,7%
39 33 Hyundai i20 162 164 -1,2%
40 37 Toyota Land Cruiser 155 140 10,7%

 

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