Flash Reports

Europe Best Selling Brand 2015. The top 100 ranking.

Europe best selling Brand Jaguar-XE_AWD_2017

Europe Best Selling Brand 2015 reports Fiat as the fastest top brand performer while Mercedes hit the best level ever not far from 1 million units. Volkswagen led with wide gap over Renault and Ford.

Market Outlook

After the moderate recovery scored in the previous two years, the European new vehicles market (cars and light commercial vehicles) in the 2015 reported a substantial increase of 3.8% albeit the sharp sales decline of Russia that have lost over 1 million vehicles.

All markets in Western Europe had been positive with those involved in the 2011 crisis (Portugal, Spain, Ireland, Italy, Greece) recovering at strong pace and Central European area near record level and Scandinavian zone at record fueled by the effects of green policies and their effects on car fleet renewal. UK, Turkey, the Netherlands, Czech Republic, Denmark, Sweden scored their all time record.

According to data released by all Car Manufacturers National Associations and by theĀ  ACEA, total light vehicles sales (cars plus LCVs) in the European continent (including Russia, Turkey and all eastern countries) in the 2015 had been 17.834.000, 3.8% from the previous year.

Best Selling Brands

As far as the brands performance, before reading the final results reported in the table below for the Top 100 brands, it should be point out as the effects of Russian collapse is higher on those strongest in that country. Renault, Toyota and Volkswagen suffered more than others.

Marginally hit by the recent emission scandal, the leader, Volkswagen improved sales 5.4% and market share at 11.9% with 2.19 million sales followed by Renault at 1.45 million (+4.9%) and Ford at 1.40 million (+8.4%).

No changes in the ranking until the 8th place: in fourth arrived Opel (including Vauxhall for UK) with 1.08 million (+2.1%), followed by Peugeot with 1.05 (+7.5%), Mercedes, at the all time record, with 952.094 (+11.9%) and Fiat with 931.759 (+12.9%) at the best increase out of top 21 brands.

Audi advanced 1 spot in 8th place with 817.836 sales (+4.4%) ahead of BMW, up 2 spots, with 807.457 (+9.3%) and Citroen, down 2 spots after the DS spin-off, with 778.490 (-3.0%).

Toyota was out of the top ten with 758.587 sales (-2.3%) with Nissan behind at 725.698 (+2.1%), Hyundai at 700.292 and Skoda at 692.343 (-0.7%).

Jeep was the fastest growing brand with sales up 83.7% at 95.425 while Jaguar finally scored a robust +49% in sales after the launch of the XE.

Data on the European countries are sourced by focus2move.com Mobility Database, aggregating data from all National Carmaker Associations or Dealers Associations, including, for the European Community, the European Automobile Manufacturers Association.

Below, you can sort our interactive tables to see statistics regarding Brands and Groups. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Dec Rank 2015 Brand Dec 2015 Var 2015 Var Dec % 2015 %
1 1 Volkswagen 180.930 2.203.673 1,1% 5,4% 11,2% 11,9%
2 2 Renault 159.803 1.455.599 15,3% 5,0% 9,9% 7,9%
3 3 Ford 119.566 1.404.691 8,3% 8,3% 7,4% 7,6%
5 4 Opel 90.380 1.091.715 -2,9% 2,8% 5,6% 5,9%
4 5 Peugeot 96.946 1.060.606 21,2% 7,6% 6,0% 5,7%
7 6 Mercedes 81.066 945.818 8,4% 11,1% 5,0% 5,1%
6 7 Fiat 83.906 929.860 17,9% 12,7% 5,2% 5,0%
12 8 Audi 58.232 817.963 6,3% 4,5% 3,6% 4,4%
8 9 BMW 75.764 807.741 17,7% 9,3% 4,7% 4,4%
10 10 Citroen 62.260 779.418 -1,4% -3,5% 3,8% 4,2%
9 11 Toyota 70.268 757.060 -0,8% -2,5% 4,3% 4,1%
13 12 Nissan 57.909 726.303 -11,6% 2,2% 3,6% 3,9%
14 13 Skoda 54.836 707.851 3,1% 1,5% 3,4% 3,8%
11 14 Hyundai 60.631 694.205 11,9% 4,7% 3,7% 3,8%
16 15 Kia 43.560 577.306 -6,5% 1,1% 2,7% 3,1%
15 16 Dacia 44.164 449.053 21,1% 7,0% 2,7% 2,4%
18 17 Seat 27.384 356.785 -10,4% 3,4% 1,7% 1,9%
17 18 Volvo 36.942 301.758 29,8% 8,3% 2,3% 1,6%
19 19 Lada 23.989 275.433 -33,1% -30,1% 1,5% 1,5%
21 20 Mazda 19.245 245.432 6,6% 6,2% 1,2% 1,3%
22 21 Mitsubishi 18.347 193.985 -22,7% -4,8% 1,1% 1,0%
20 22 Mini 19.509 192.201 13,4% 19,9% 1,2% 1,0%
23 23 Suzuki 14.877 189.596 7,2% 2,1% 0,9% 1,0%
24 24 Land Rover 14.760 172.662 21,4% 10,2% 0,9% 0,9%
25 25 Honda 13.601 153.593 -6,4% -9,5% 0,8% 0,8%
27 26 Smart 7.130 96.850 5,7% 71,9% 0,4% 0,5%
26 27 Jeep 8.240 94.720 -1,6% 82,4% 0,5% 0,5%
35 28 Porsche 4.346 74.831 -13,1% 24,8% 0,3% 0,4%
34 29 Lancia 4.432 61.613 -3,8% -12,3% 0,3% 0,3%
29 30 Lexus 6.164 60.434 25,0% 17,2% 0,4% 0,3%
33 31 Alfa Romeo 4.446 57.481 -3,2% -4,1% 0,3% 0,3%
36 32 Chevrolet 4.194 56.057 -71,2% -66,3% 0,3% 0,3%
30 33 DS 5.666 53.734 0,3% 0,3%
32 34 Gaz 5.368 53.322 -34,1% -25,8% 0,3% 0,3%
31 35 Iveco 5.516 51.206 55,8% 47,8% 0,3% 0,3%
28 36 Uaz 6.420 49.660 -12,3% -2,5% 0,4% 0,3%
37 37 Subaru 4.173 48.996 -28,5% -10,8% 0,3% 0,3%
38 38 Jaguar 3.652 40.864 69,8% 33,4% 0,2% 0,2%
41 39 Datsun 2.351 31.697 -53,9% 177,7% 0,1% 0,2%
44 40 SsangYong 1.670 21.799 -48,9% -40,5% 0,1% 0,1%
43 41 Daewoo 1.749 21.251 -28,7% -47,4% 0,1% 0,1%
42 42 Isuzu 1.911 18.077 -13,1% 10,3% 0,1% 0,1%
39 43 Tesla 2.936 16.147 141,6% 84,4% 0,2% 0,1%
40 44 Lifan 2.553 15.140 -34,0% -36,7% 0,2% 0,1%
45 45 Geely 1.396 14.648 -56,7% -52,0% 0,1% 0,1%
46 46 Infiniti 875 11.256 -56,2% -15,6% 0,1% 0,1%
47 47 Abarth 610 6.502 98,7% 61,1% 0,0% 0,0%
49 48 Maserati 332 6.192 -13,5% 4,7% 0,0% 0,0%
48 49 Chery 541 6.162 -82,1% -68,7% 0,0% 0,0%
55 50 Great Wall 220 5.398 -80,9% -69,0% 0,0% 0,0%

Data combined the 28 countries of European Community plus the 3 E.F.T.A. (Norway, Iceland and Switzerland) plus East and South European countries like Russia, Turkey, Ukraine, Bosnia, Serbia, Macedonia, Moldova, Belarus, Moldova, Armenia, Georgia, and Albania. We also include little countries like Monaco and Liechtenstein, despite for these countries data are preliminary and subject to a late update.

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