Flash Reports

Europe Best Selling Brand in the first quarter 2016. Honda the fastest!

Europe Best Selling Brand Honda-HR-V_EU-Version-2016

Europe Best Selling Brand in the first quarter 2016 with top 50 brands ranked shows the outstanding performance of Honda and Mazda, the fastest growing brands, while Nissan and Toyota fell out of top 10.

After the moderate recovery scored in the previous two years, the European (from Portugal to Russia) new vehicles market (cars and light commercial vehicles) in the first quarter 2016 reported a positive trend with 4.828.114 light vehicles sales, up 4.6%.

As far as the top brands performance, Volkswagen proved a strong ability on minimizing the sales effect of the emission scandal, with sales struggling just in UK, with total first quarter registrations at 534.060, down only 1.8% from the same period last year.

Ford was back in second place, thanks to the strong seasonality of UK, with 370.587 units (+5.4%) just few units ahead of the rival Renault – second last year – selling in the quarter 368.209 vehicles (+5.8%).

In fourth place Opel with 296.286 (+7.8%) followed by Peugeot with 287.977 (+5.2%), Fiat with 255.287 (+10.4%), Mercedes with 248.011 (+7.3%), Audi with 224.209 (+10.8%), BMW with 217.629 (+11.0%( and in 10th place Citroen with 201.935 (-0.7%).

No Japaneses within the top ten, with Nissan slipped in 11th with 201.614 (-4.8%) ahead of Toyota with 201.413 (+0.5%). However, Honda in 22nd place was the fastest growing brand in Europe with sales up 27.9%) and Mazda in 18th place was the second fastest with sales up 18.5%).

 

Data are sourced by focus2move.com Mobility Database, feed on daily basis aggregating data from all National Carmaker Associations or Dealers Associations, including, for the European Community, the European Automobile Manufacturers Association. 

Data combined the 28 countries of European Community plus the 3 E.F.T.A. (Norway, Iceland and Switzerland) plus East and South European countries like Russia, Turkey, Ukraine, Bosnia, Serbia, Macedonia, Moldova, Belarus, Moldova, Armenia, Georgia, and Albania. We also include little countries like Monaco and Liechtenstein, despite for these countries data are preliminary and subject to a late update.

Please bear in mind that sales data reported in the below tables are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Dec Rank 2015 Brand Dec 2015 Var 2015 Var Dec % 2015 %
1 1 Volkswagen 180.930 2.203.673 1,1% 5,4% 11,2% 11,9%
2 2 Renault 159.803 1.455.599 15,3% 5,0% 9,9% 7,9%
3 3 Ford 119.566 1.404.691 8,3% 8,3% 7,4% 7,6%
5 4 Opel 90.380 1.091.715 -2,9% 2,8% 5,6% 5,9%
4 5 Peugeot 96.946 1.060.606 21,2% 7,6% 6,0% 5,7%
7 6 Mercedes 81.066 945.818 8,4% 11,1% 5,0% 5,1%
6 7 Fiat 83.906 929.860 17,9% 12,7% 5,2% 5,0%
12 8 Audi 58.232 817.963 6,3% 4,5% 3,6% 4,4%
8 9 BMW 75.764 807.741 17,7% 9,3% 4,7% 4,4%
10 10 Citroen 62.260 779.418 -1,4% -3,5% 3,8% 4,2%
9 11 Toyota 70.268 757.060 -0,8% -2,5% 4,3% 4,1%
13 12 Nissan 57.909 726.303 -11,6% 2,2% 3,6% 3,9%
14 13 Skoda 54.836 707.851 3,1% 1,5% 3,4% 3,8%
11 14 Hyundai 60.631 694.205 11,9% 4,7% 3,7% 3,8%
16 15 Kia 43.560 577.306 -6,5% 1,1% 2,7% 3,1%
15 16 Dacia 44.164 449.053 21,1% 7,0% 2,7% 2,4%
18 17 Seat 27.384 356.785 -10,4% 3,4% 1,7% 1,9%
17 18 Volvo 36.942 301.758 29,8% 8,3% 2,3% 1,6%
19 19 Lada 23.989 275.433 -33,1% -30,1% 1,5% 1,5%
21 20 Mazda 19.245 245.432 6,6% 6,2% 1,2% 1,3%
22 21 Mitsubishi 18.347 193.985 -22,7% -4,8% 1,1% 1,0%
20 22 Mini 19.509 192.201 13,4% 19,9% 1,2% 1,0%
23 23 Suzuki 14.877 189.596 7,2% 2,1% 0,9% 1,0%
24 24 Land Rover 14.760 172.662 21,4% 10,2% 0,9% 0,9%
25 25 Honda 13.601 153.593 -6,4% -9,5% 0,8% 0,8%
27 26 Smart 7.130 96.850 5,7% 71,9% 0,4% 0,5%
26 27 Jeep 8.240 94.720 -1,6% 82,4% 0,5% 0,5%
35 28 Porsche 4.346 74.831 -13,1% 24,8% 0,3% 0,4%
34 29 Lancia 4.432 61.613 -3,8% -12,3% 0,3% 0,3%
29 30 Lexus 6.164 60.434 25,0% 17,2% 0,4% 0,3%
33 31 Alfa Romeo 4.446 57.481 -3,2% -4,1% 0,3% 0,3%
36 32 Chevrolet 4.194 56.057 -71,2% -66,3% 0,3% 0,3%
30 33 DS 5.666 53.734 0,3% 0,3%
32 34 Gaz 5.368 53.322 -34,1% -25,8% 0,3% 0,3%
31 35 Iveco 5.516 51.206 55,8% 47,8% 0,3% 0,3%
28 36 Uaz 6.420 49.660 -12,3% -2,5% 0,4% 0,3%
37 37 Subaru 4.173 48.996 -28,5% -10,8% 0,3% 0,3%
38 38 Jaguar 3.652 40.864 69,8% 33,4% 0,2% 0,2%
41 39 Datsun 2.351 31.697 -53,9% 177,7% 0,1% 0,2%
44 40 SsangYong 1.670 21.799 -48,9% -40,5% 0,1% 0,1%
43 41 Daewoo 1.749 21.251 -28,7% -47,4% 0,1% 0,1%
42 42 Isuzu 1.911 18.077 -13,1% 10,3% 0,1% 0,1%
39 43 Tesla 2.936 16.147 141,6% 84,4% 0,2% 0,1%
40 44 Lifan 2.553 15.140 -34,0% -36,7% 0,2% 0,1%
45 45 Geely 1.396 14.648 -56,7% -52,0% 0,1% 0,1%
46 46 Infiniti 875 11.256 -56,2% -15,6% 0,1% 0,1%
47 47 Abarth 610 6.502 98,7% 61,1% 0,0% 0,0%
49 48 Maserati 332 6.192 -13,5% 4,7% 0,0% 0,0%
48 49 Chery 541 6.162 -82,1% -68,7% 0,0% 0,0%
55 50 Great Wall 220 5.398 -80,9% -69,0% 0,0% 0,0%

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