Europe Light Vehicle Sales divergent in March with West +11% and East -22%.

Europe Light Vehicle Sales Fiat-500_Vintage_57_2015

Europe

Light Vehicle Sales had been high divergent in March with West at +11% and East at -22%. Ford outpaced Renault in second place while Fiat was one of the fastest growing gaining 1 spot in the ranking.

Euro zone Outlook

The Euro zone economy improved in the fourth quarter of 2014. Although growth picked up just slightly over the third quarter, recent data provide further evidence that the bloc’s economy is gaining momentum at the outset of 2015.

The composite PMI—a closely-watched leading indicator—rose to a nearly four year high in March and economic sentiment improved in the same month. Businesses and consumers are more upbeat as the euro’s slide supports export-oriented manufacturers and borrowers are benefitting from the European Central Bank’s ultra-loose monetary policy.

Growth prospects for the Euro zone economy in 2015 improved this month, reflecting tailwinds from low oil prices, a weak euro, easing fiscal austerity and stronger signals from the latest leading indicators.

FocusEconomics Consensus Forecast panelists raised their projections for 2015 this month and now expect the Euro area economy to expand 1.3%. Their panel projects economic growth of 1.7% in 2016.

Market Outlook

The European light vehicles market is moving with high divergent trend considering West and East. As reported in the unique interactive table, East Europe ( including 8 markets) sales in March had been 240.366, down a huge 22.1% from March 2014 albeit Turkey was one of the best growing market worldwide with an impressive +75.1%.

Western Europe sales had been 1.815.374, up 11.4%, the best increase since 2007, with first quarter volume at 4 million units, up 9.1%. The fastest growing market in the West was Spain at +44%, while the most impressive data regard Czech Republic. where the 27.6% was on top of the best Q1 ever scored last year.

Total European sales in March had been2.055.739 (cars + LCVs), up a robust 6.1% from the correspondent month last year with first quarter figures at 4.591.546, +3.3%.

Competitive Arena

Volkswagen led the ranking with total March sales at 225.114 (+6.4%), followed by Ford that fueled by exception UK market performance, outpaced Renault with 175.173 (+13.2%) sales vs 150.662 (+9.4%). Ford was second in the first quarter as well with a tiny margin of 7.000 units that could be recovered by Renault already in April.

Opel (including Vauxhall) was 4th with 133.553 sales (+1.6%). Do you remember that GM Group released the decision to stop Chevrolet sales in Europe to “create space” to Opel?  In March Opel has lost 39.9% of sales in East region while growing 5.0% in the West.

Peugeot was 5th with a positive +11.5% in March, followed by a finally positive Fiat. The Italian brand improved 66.9% in East Europe (thanks to Turkey) and 12.6% in the West, In total, sales were 100.748 (+16.5%) gaining one spot from last year ranking.

In the interactive table on brands, we show performance split by east and West region.

Rank Rank Q1     Mar Q1 Var Mar Var Q1 Share Mar Share Q1
East Europe 240.366 588.822 -22,1% -23,9% 11,7% 12,8%
1 1 Russia 139.850 383.538 -42,5% -36,4% 6,8% 8,4%
2 2 Turkey 83.302 173.248 75,1% 50,3% 4,1% 3,8%
3 3 Ukraine 11.668 17.621 0,6% -56,5% 0,6% 0,4%
4 5 Serbia 2.088 4.724 2,1% 3,2% 0,1% 0,1%
5 4 Belarus 1.872 5.615 -24,0% -24,0% 0,1% 0,1%
6 7 Moldova 588 1.314 22,0% 15,7% 0,0% 0,0%
7 6 Bosnia 565 1.691 5,0% 5,0% 0,0% 0,0%
8 8 Macedonia 433 1.071 7,0% 10,8% 0,0% 0,0%
UE + Efta 1.815.374 4.002.724 11,4% 9,1% 88,3% 87,2%
1 1 UK 554.647 832.340 7,7% 8,4% 27,0% 18,1%
2 2 Germany 337.032 794.741 8,6% 7,0% 16,4% 17,3%
3 3 France 233.221 568.407 9,5% 5,9% 11,3% 12,4%
4 4 Italy 173.369 460.432 14,4% 12,6% 8,4% 10,0%
5 5 Spain 128.583 304.208 44,0% 34,0% 6,3% 6,6%
6 6 Belgium 61.150 163.698 5,3% -0,2% 3,0% 3,6%
7 8 Poland 38.311 103.466 -2,3% -3,2% 1,9% 2,3%
8 9 Sweden 35.814 85.793 13,5% 10,5% 1,7% 1,9%
9 12 Switzerland 31.348 72.136 19,5% 5,5% 1,5% 1,6%
10 10 Austria 31.086 75.154 4,7% -7,5% 1,5% 1,6%
11 7 Netherlands 28.872 110.611 -1,7% 3,0% 1,4% 2,4%
12 13 Denmark 22.736 56.854 18,2% 4,7% 1,1% 1,2%
13 15 Portugal 22.695 52.723 36,8% 32,8% 1,1% 1,1%
14 11 Ireland 21.853 74.721 34,9% 32,7% 1,1% 1,6%
15 14 Czech Rep 21.155 53.265 27,6% 23,9% 1,0% 1,2%
16 16 Norway 16.840 42.599 3,3% -1,1% 0,8% 0,9%
17 17 Finland 10.949 29.073 14,7% -4,1% 0,5% 0,6%
18 18 Greece 6.528 17.279 11,3% 4,0% 0,3% 0,4%
19 19 Hungary 6.305 17.072 2,3% 10,2% 0,3% 0,4%
20 20 Slovenia 5.957 15.646 16,7% 15,6% 0,3% 0,3%
21 21 Slovakia 5.426 14.701 0,3% -7,1% 0,3% 0,3%
22 22 Romania 5.339 14.455 16,7% 8,3% 0,3% 0,3%
23 23 Luxembourg 4.822 12.199 1,0% -0,9% 0,2% 0,3%
24 24 Croatia 3.278 8.981 7,0% 22,6% 0,2% 0,2%
25 25 Bulgaria 2.688 6.411 16,4% 7,4% 0,1% 0,1%
26 26 Estonia 1.733 5.277 2,0% 11,3% 0,1% 0,1%
27 28 Latvia 1.432 3.744 16,8% 8,6% 0,1% 0,1%
28 27 Lithuania 1.196 3.772 5,3% 10,8% 0,1% 0,1%
29 29 Iceland 631 1.866 5,3% 5,4% 0,0% 0,0%
30 30 Monaco 215 624 8,0% 4,3% 0,0% 0,0%
31 31 Liechtenstein 163 475 10,0% 7,0% 0,0% 0,0%
Total 2.055.739 4.591.546 6,10% 3,3% 100,0% 100,0%

Rank Rank Q1     Mar Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 Volkswagen 225.114 536.491 6,4% 6,3% 11,0% 11,7%
2 3 East Europe 20.956 51.133 -14,3% -17,3% 1,0% 1,1%
1 1 UE + Efta 204.157 485.358 9,1% 9,6% 9,9% 10,6%
2 2 Ford 175.183 348.976 13,2% 8,9% 8,5% 7,6%
7 8 East Europe 12.292 27.943 12,3% -6,7% 0,6% 0,6%
2 2 UE + Efta 162.891 321.033 13,2% 10,5% 7,9% 7,0%
3 3 Renault 150.662 341.238 9,4% 4,1% 7,3% 7,4%
3 4 East Europe 20.293 49.197 -13,6% -25,7% 1,0% 1,1%
3 3 UE + Efta 130.369 292.042 14,1% 11,6% 6,3% 6,4%
4 5 Opel 133.553 272.213 1,6% 2,6% 6,5% 5,9%
12 14 East Europe 5.825 11.283 -39,9% -52,9% 0,3% 0,2%
4 5 UE + Efta 127.728 260.929 5,0% 8,1% 6,2% 5,7%
5 4 Peugeot 118.701 273.736 11,5% 6,0% 5,8% 6,0%
18 21 East Europe 3.917 8.090 -13,5% -29,0% 0,2% 0,2%
5 4 UE + Efta 114.784 265.647 12,7% 7,7% 5,6% 5,8%
6 6 Fiat 100.748 229.454 16,5% 11,0% 4,9% 5,0%
9 9 East Europe 10.282 22.038 66,9% 34,0% 0,5% 0,5%
7 6 UE + Efta 90.466 207.416 12,6% 9,0% 4,4% 4,5%
7 7 Mercedes 100.386 219.897 13,7% 12,6% 4,9% 4,8%
10 11 East Europe 8.064 18.961 6,4% 8,9% 0,4% 0,4%
6 8 UE + Efta 92.322 200.936 14,3% 12,9% 4,5% 4,4%
8 9 Nissan 98.004 209.014 5,7% 7,1% 4,8% 4,6%
8 7 East Europe 11.128 32.892 -45,9% -38,0% 0,5% 0,7%
10 11 UE + Efta 86.877 176.122 20,4% 23,9% 4,2% 3,8%
9 8 Citroen 93.557 213.337 7,3% 0,1% 4,6% 4,6%
21 23 East Europe 3.417 7.284 -11,4% -29,0% 0,2% 0,2%
8 7 UE + Efta 90.140 206.053 8,2% 1,6% 4,4% 4,5%
10 10 Audi 92.062 202.365 4,6% 2,4% 4,5% 4,4%
14 16 East Europe 4.607 10.082 -11,9% -13,2% 0,2% 0,2%
9 9 UE + Efta 87.456 192.284 5,7% 3,3% 4,3% 4,2%
11 11 Toyota 87.245 200.179 6,6% 2,0% 4,2% 4,4%
5 6 East Europe 15.923 35.157 -11,4% -19,3% 0,8% 0,8%
12 12 UE + Efta 71.322 165.022 11,6% 8,1% 3,5% 3,6%
12 12 BMW 86.916 195.719 2,7% 7,4% 4,2% 4,3%
13 12 East Europe 4.841 13.938 -19,8% 13,0% 0,2% 0,3%
11 10 UE + Efta 82.075 181.782 4,4% 7,0% 4,0% 4,0%
13 14 Hyundai 74.916 171.385 10,9% 6,3% 3,6% 3,7%
4 2 East Europe 19.337 51.468 -4,9% 0,1% 0,9% 1,1%
14 14 UE + Efta 55.579 119.918 17,6% 9,2% 2,7% 2,6%
14 13 Skoda 70.999 173.534 -0,8% 1,8% 3,5% 3,8%
11 10 East Europe 7.749 21.859 -19,2% -10,2% 0,4% 0,5%
13 13 UE + Efta 63.250 151.675 2,0% 3,8% 3,1% 3,3%
15 15 Kia 57.733 141.278 -1,4% 0,8% 2,8% 3,1%
6 5 East Europe 14.057 40.031 -26,8% -14,2% 0,7% 0,9%
15 16 UE + Efta 43.676 101.248 11,0% 8,4% 2,1% 2,2%
16 16 Dacia 44.181 110.355 10,8% 7,9% 2,1% 2,4%
17 19 East Europe 4.018 8.881 61,3% 44,7% 0,2% 0,2%
16 15 UE + Efta 40.163 101.474 7,5% 5,5% 2,0% 2,2%
17 17 Seat 40.141 92.662 16,1% 16,8% 2,0% 2,0%
29 31 East Europe 1.558 2.914 122,9% 56,3% 0,1% 0,1%
17 17 UE + Efta 38.583 89.748 13,9% 15,9% 1,9% 2,0%
18 20 Mazda 29.657 61.696 5,0% -2,4% 1,4% 1,3%
23 20 East Europe 2.760 8.112 -46,6% -35,7% 0,1% 0,2%
19 19 UE + Efta 26.897 53.584 16,6% 6,0% 1,3% 1,2%
19 19 Volvo 29.569 66.926 3,5% 3,9% 1,4% 1,5%
27 29 East Europe 1.627 3.312 -23,9% -22,1% 0,1% 0,1%
18 18 UE + Efta 27.942 63.615 5,7% 5,7% 1,4% 1,4%
20 18 Lada 28.141 70.069 -25,4% -25,0% 1,4% 1,5%
1 1 East Europe 27.908 69.540 -25,7% -25,3% 1,4% 1,5%
48 47 UE + Efta 233 529 80,4% 37,1% 0,0% 0,0%
21 23 Land Rover 26.852 47.921 18,6% 7,8% 1,3% 1,0%
31 28 East Europe 1.496 3.683 -37,3% -33,8% 0,1% 0,1%
20 21 UE + Efta 25.356 44.238 25,2% 13,7% 1,2% 1,0%
22 25 Honda 23.584 42.281 -9,0% -15,2% 1,1% 0,9%
30 27 East Europe 1.506 3.695 -62,6% -64,1% 0,1% 0,1%
23 23 UE + Efta 22.078 38.586 0,9% -2,5% 1,1% 0,8%
23 22 Suzuki 23.277 48.584 0,6% -8,2% 1,1% 1,1%
40 34 East Europe 591 1.860 -73,4% -69,0% 0,0% 0,0%
21 20 UE + Efta 22.686 46.724 8,5% -0,4% 1,1% 1,0%
24 24 Mini 22.537 44.739 37,0% 31,4% 1,1% 1,0%
44 42 East Europe 299 603 -11,5% -13,6% 0,0% 0,0%
22 22 UE + Efta 22.238 44.136 38,0% 32,3% 1,1% 1,0%
25 21 Mitsubishi 20.995 49.702 -0,9% 4,9% 1,0% 1,1%
16 13 East Europe 4.098 11.679 -61,0% -50,5% 0,2% 0,3%
24 24 UE + Efta 16.898 38.023 58,3% 59,9% 0,8% 0,8%
26 27 Jeep 9.808 22.986 162,6% 141,9% 0,5% 0,5%
36 37 East Europe 654 1.641 -28,6% -21,3% 0,0% 0,0%
26 26 UE + Efta 9.154 21.344 224,7% 187,7% 0,4% 0,5%
27 26 Smart 9.671 23.523 53,4% 45,3% 0,5% 0,5%
51 52 East Europe 66 137 22,4% 25,5% 0,0% 0,0%
25 25 UE + Efta 9.605 23.386 53,6% 45,4% 0,5% 0,5%
28 28 Porsche 7.939 18.087 49,5% 45,7% 0,4% 0,4%
38 40 East Europe 616 1.318 28,6% 41,3% 0,0% 0,0%
27 28 UE + Efta 7.323 16.769 51,6% 46,0% 0,4% 0,4%
29 31 Lexus 7.397 14.133 30,2% 29,8% 0,4% 0,3%
24 25 East Europe 2.609 4.150 27,9% 14,9% 0,1% 0,1%
31 30 UE + Efta 4.788 9.983 31,4% 37,1% 0,2% 0,2%
30 30 Alfa Romeo 6.484 15.446 -7,2% -4,4% 0,3% 0,3%
52 49 East Europe 65 173 63,4% 30,3% 0,0% 0,0%
28 29 UE + Efta 6.420 15.273 -7,6% -4,7% 0,3% 0,3%
31 29 Lancia 6.348 17.810 -14,8% -9,7% 0,3% 0,4%
62 62 East Europe 9 19 -82,6% -81,0% 0,0% 0,0%
29 27 UE + Efta 6.339 17.791 -14,3% -9,3% 0,3% 0,4%
32 32 Subaru 5.802 12.552 4,3% -9,0% 0,3% 0,3%
32 30 East Europe 1.157 3.103 -33,1% -31,5% 0,1% 0,1%
32 31 UE + Efta 4.645 9.449 21,2% 2,0% 0,2% 0,2%
33 38 Jaguar 5.086 7.659 -9,1% -14,1% 0,2% 0,2%
46 47 East Europe 131 302 -19,8% -30,2% 0,0% 0,0%
30 33 UE + Efta 4.955 7.357 -8,8% -13,2% 0,2% 0,2%
34 34 Gaz 4.483 9.631 -31,1% -35,5% 0,2% 0,2%
15 17 East Europe 4.481 9.624 -31,2% -35,5% 0,2% 0,2%
73 74 UE + Efta 2 7 190,2% 343,8% 0,0% 0,0%
35 33 Chevrolet 4.427 12.208 -77,8% -80,5% 0,2% 0,3%
19 15 East Europe 3.720 10.345 -73,2% -71,8% 0,2% 0,2%
39 37 UE + Efta 707 1.863 -88,4% -92,8% 0,0% 0,0%
36 36 Iveco 4.001 9.310 17,1% 13,7% 0,2% 0,2%
43 43 East Europe 301 564 30,9% 27,9% 0,0% 0,0%
33 32 UE + Efta 3.700 8.746 16,1% 12,9% 0,2% 0,2%
37 35 Datsun 3.502 9.339 0,2% 0,2%
20 18 East Europe 3.502 9.339 0,2% 0,2%
38 37 Uaz 3.049 7.690 -12,0% -12,2% 0,1% 0,2%
22 22 East Europe 3.049 7.690 -12,0% -12,2% 0,1% 0,2%
39 40 SsangYong 2.372 5.325 -36,2% -39,5% 0,1% 0,1%
33 32 East Europe 1.038 2.494 -62,0% -63,0% 0,1% 0,1%
36 36 UE + Efta 1.334 2.830 35,7% 37,0% 0,1% 0,1%
40 41 Isuzu 2.289 4.496 34,4% 35,0% 0,1% 0,1%
42 41 East Europe 377 1.046 56,4% 53,6% 0,0% 0,0%
35 34 UE + Efta 1.912 3.450 30,8% 30,2% 0,1% 0,1%
41 42 Geely 2.270 3.881 -36,9% -62,7% 0,1% 0,1%
25 26 East Europe 2.270 3.881 -36,9% -62,7% 0,1% 0,1%
42 43 Tesla 2.194 3.173 0,4% 3,1% 0,1% 0,1%
73 69 East Europe 2 9 204,0% 240,8% 0,0% 0,0%
34 35 UE + Efta 2.192 3.165 0,4% 2,9% 0,1% 0,1%
43 39 Daewoo 2.162 5.958 -56,8% -57,7% 0,1% 0,1%
26 24 East Europe 2.162 5.958 -56,8% -57,7% 0,1% 0,1%
44 47 Zaz 1.562 1.814 -4,9% -54,3% 0,1% 0,0%
28 36 East Europe 1.562 1.814 -4,9% -54,3% 0,1% 0,0%
45 44 Infiniti 1.184 2.996 -10,1% -7,6% 0,1% 0,1%
35 35 East Europe 657 1.822 -39,7% -27,2% 0,0% 0,0%
41 41 UE + Efta 527 1.175 131,2% 58,7% 0,0% 0,0%

(184)

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