Fiat. Losing in all terrain out of Europe, lost 25% volumes in 6 years

Fiat Global Performance fiat logo

Fiat Global Performance in the last sixth years has lost 25% of volume. While all brands have worked to expand territory coverage becoming more global, Fiat is now further more European and Italian. 

In the period 2010-2016 Fiat global sales declined almost 25% losing near half a million vehicles from the 2.0 million in the 2010 to 1.521.000 in the 2016, performing a Compound annual growth rate  (C.A.G.R) of -4.1%, while the industry CAGR in the period was +4.6%.

In this period, Fiat lost four steps within the Global Car Brands Ranking landing in the 14th place.

Sales split at regional level confirmed in the 2016 the supremacy of the European region counting the 67.5% of total sales (it was 51.9% in the 2010). Indeed European sales in volume had been almost stable while in the rest of World declined.

Sales in America dropped actually counting 28.8% (from 45.8%), while Asian sales never really took off, actually counting 2.2% (from 1.5%).

In our report we figure out this brand’s sales data in 97 different countries, with forecast up to the 2022.

On top of all, in the 2016 there was Italy with 28.7% of global sales share (from 26.1% in the 2010), ahead of Brazil with 20.0% (from 37.7%), Turkey with 7.0% (from 4.7%), Germany with 6.8% and France with 6.5%.

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 130 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

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