Finland car market dropped 15% in November 2012. VW up, Toyota down.

The car sold in the month were 7.657 sales, down 15.4% from last year while year-to-date sales were 104.589, down 12.2%, reflecting a deteriorated economic environment. Indeed, in Q2 and Q3 Finnish economy entered in recession, posting two consecutives GDP decline. The unemployment rate was growing, in spite of remaining below EU average and the consumer prices are growing at 2.4%, with a the internal demand dropped from +5% to – 3 in the last nine months.

Looking at the best brands performance in the last month:

Volkswagen reconquered the market leadership, selling 1.075 units with a share of 14.0%, up 2.5 points of share from the previous month. Year-to-dare November sales were 12.949 with a share of 12.4%. Volkswagen held 2 models in the top 5, particularly the Golf, 2nd this month and the Passat, 4th.

Toyota got down to 2nd place, selling 843 vehicles for a share of 11.0%, down 2.2 points of share from the previous month. Year-to-date sales were 12.931 with a share of 12.4%. Toyota held 3 models in the top 10th. The best-selling model was the Avensis, 5th this month.

Volvo surged to 3rd (5th year-to-date) with 616 sales and a share of 8.0%, up 1.1 points of share from the previous month. Year-to-date sales were 6.973 with a share of 6.7%.The best model was the V70, 17th this month.

Ford was 4th. Sales were 566 with a share of 7.4%, down 1.9 points from the previous month. Year-to-date sales were 8.045 with a share of 7.7%. The top Ford model was the Focus, 8th this month.

Skoda was 5th, with 558 sales and a share of 7.3%, up 0.1 points from October. Year-to-date sales were 7.869 with a share of 7.5%. The best-selling model was the Octavia, 3rd this month.

Nissan was 6th, with 528 sales and 6.9% of share, up 0.1 points from the previous month. Year-to-date sales were 6.756 with a share of 6.5%. The best-selling model was the Qasquai, the market leader.

Kia was 7th, selling 490 units with a share of 6.4%, down 0.2 points from the previous month. Year-to-date sales were 6.088 with a share of 5.8%. The Kia Cee’d was 6th this month.

Behind, Peugeot posted a good month, with 269 sales and a share of 3.5%, up 0.9 points from October, while Citroen had a bad one, with 215 units and a share of 2.8%, down 0.9 points.

In the table below, the Top 30 brands ranked for the year to date position:

Rank

Brand

Nov

YTD Nov

Q1

Q2

Q3

Oct

Nov

YTD Nov

1

Volkswagen

1.075

12.949

11,1%

15,1%

12,6%

11,5%

14,0%

12,4%

2

Toyota

843

12.931

13,8%

10,7%

10,8%

13,2%

11,0%

12,4%

3

Ford

566

8.045

7,9%

6,6%

7,8%

9,3%

7,4%

7,7%

4

Skoda

558

7.869

7,6%

7,3%

7,7%

7,2%

7,3%

7,5%

5

Volvo

616

6.973

6,6%

7,0%

6,0%

6,9%

8,0%

6,7%

6

Nissan

528

6.756

6,2%

5,3%

7,7%

6,8%

6,9%

6,5%

7

Kia

490

6.088

5,0%

6,3%

6,6%

6,7%

6,4%

5,8%

8

Audi

333

5.836

6,5%

4,5%

5,2%

4,9%

4,3%

5,6%

9

Mercedes

341

4.460

4,6%

3,6%

4,2%

4,1%

4,5%

4,3%

10

Hyundai

302

4.226

3,6%

5,4%

4,2%

3,3%

3,9%

4,0%

11

BMW

384

3.857

3,3%

3,3%

4,0%

4,4%

5,0%

3,7%

12

Opel

259

3.654

3,6%

3,4%

3,6%

3,2%

3,4%

3,5%

13

Peugeot

269

3.157

2,4%

4,6%

2,8%

2,6%

3,5%

3,0%

14

Honda

206

3.024

2,8%

3,4%

2,9%

2,4%

2,7%

2,9%

15

Citroen

215

2.863

2,8%

2,5%

2,4%

3,7%

2,8%

2,7%

16

Seat

99

1.358

1,3%

1,4%

1,2%

1,2%

1,3%

1,3%

17

Mazda

52

1.270

1,4%

0,8%

1,2%

1,4%

0,7%

1,2%

18

Renault

59

1.223

1,1%

1,1%

1,8%

0,6%

0,8%

1,2%

19

Mitsubishi

56

1.200

1,4%

0,9%

0,9%

1,1%

0,7%

1,1%

20

Chevrolet

107

1.030

1,1%

0,8%

0,8%

1,2%

1,4%

1,0%

21

Subaru

47

996

1,3%

0,4%

0,9%

0,7%

0,6%

1,0%

22

Suzuki

59

781

0,8%

0,6%

0,6%

0,9%

0,8%

0,7%

23

Fiat

50

640

0,5%

0,7%

0,8%

0,7%

0,7%

0,6%

24

Dacia

30

592

0,7%

0,5%

0,5%

0,4%

0,4%

0,6%

25

Land Rover

9

322

0,4%

0,2%

0,2%

0,3%

0,1%

0,3%

26

Alfa Romeo

37

289

0,3%

0,2%

0,2%

0,1%

0,5%

0,3%

27

Mini

21

248

0,2%

0,3%

0,3%

0,4%

0,3%

0,2%

28

Jeep

22

237

0,3%

0,0%

0,2%

0,1%

0,3%

0,2%

29

Lexus

10

189

0,2%

0,2%

0,2%

0,2%

0,1%

0,2%

30

Jaguar

3

93

0,1%

0,0%

0,1%

0,0%

0,0%

0,1%

Looking at the best-selling models, Qashqai was the best-selling model for the 3rd month in a string, with 397 sales and a share of 5.2%, up 0.3 points of share from October. Year-to-date sales were 4.746 with a share of 4.5%.

Volkswagen Golf was 2nd (6th last month and 4th year-to-date), with 384 units and a share of 5.0%, up 1.5 points from the previous month, followed by the Skoda Octavia (5th last month and 2nd year-to-date) with 273 units and a share of 3.6%.

The Volkswagen Passat was 4th (6th year-to-date) with 260 units and a share of 3.4%, up 0.5 points from October, followed by the Toyota Avensis in 5th (8th last month and 3rd year-to-date) that sold 238 units with a share of 3.1%, up 0.4 points from October.

It was a good month for the Volkswagen Polo, 12th this month (29th last month and 19th year-to-date), with a share of 1.6%, up 1.0 points, and for the BMW 3 Series, 16th this month (16th both last month and year-to-date) with a share of 1.4%.

In the table below, the Top 30 models, ranked for last month position:

Rank Nov

Rank Oct

Rank Ytd

Model

Nov

YTD Nov

Q1

Q2

Q3

Oct

Nov

YTD Nov

1

1

1

Nissan Qashqai

397

4.746

4,5%

3,2%

5,5%

4,9%

5,2%

4,5%

2

6

4

Volkswagen Golf

384

3.889

3,1%

4,6%

3,9%

3,5%

5,0%

3,7%

3

5

2

Skoda Octavia

273

4.250

4,6%

3,5%

3,7%

3,6%

3,6%

4,1%

4

7

7

Volkswagen Passat

260

2.419

2,2%

2,0%

2,3%

2,9%

3,4%

2,3%

5

8

3

Toyota Avensis

238

4.151

5,1%

2,9%

3,2%

2,7%

3,1%

4,0%

6

3

10

Kia Cee’d

215

2.029

1,7%

1,8%

1,7%

3,7%

2,8%

1,9%

7

9

6

Toyota Yaris

186

3.210

3,2%

4,0%

2,5%

2,7%

2,4%

3,1%

8

2

5

Ford Focus

183

3.225

2,9%

2,8%

3,3%

4,6%

2,4%

3,1%

9

4

12

Toyota Auris

139

1.599

1,3%

1,1%

1,5%

3,6%

1,8%

1,5%

10

15

20

Hyundai i30

139

1.273

0,4%

1,1%

2,7%

1,4%

1,8%

1,2%

11

11

9

Opel Astra

132

1.954

1,9%

1,6%

2,0%

1,8%

1,7%

1,9%

12

29

19

Volkswagen Polo

123

1.334

0,7%

2,5%

1,7%

0,6%

1,6%

1,3%

13

10

11

Ford Fiesta

118

1.836

1,7%

1,8%

1,8%

1,8%

1,5%

1,8%

14

28

27

Honda CR-V

117

1.154

1,4%

0,6%

0,9%

0,6%

1,5%

1,1%

15

13

8

Audi A4

112

1.948

1,9%

1,8%

2,0%

1,6%

1,5%

1,9%

16

36

36

BMW 3 Series

108

947

0,0%

0,0%

0,0%

0,0%

1,4%

0,9%

17

18

23

Volvo V60

104

1.208

1,1%

1,3%

1,1%

1,3%

1,4%

1,2%

18

12

17

Ford Mondeo

103

1.370

1,4%

0,8%

1,3%

1,7%

1,3%

1,3%

19

21

13

Kia Rio

103

1.531

0,3%

3,6%

2,3%

1,0%

1,3%

1,5%

20

17

21

BMW 5 Series

99

1.229

1,3%

1,0%

1,0%

1,3%

1,3%

1,2%

21

14

16

Volvo V70

85

1.366

1,4%

1,1%

1,3%

1,5%

1,1%

1,3%

22

20

26

Mercedes E Class

85

1.152

1,3%

0,8%

1,0%

1,1%

1,1%

1,1%

23

25

24

Volvo XC60

85

1.174

1,7%

0,5%

0,6%

0,9%

1,1%

1,1%

24

16

15

Skoda Superb

72

1.360

1,2%

1,2%

1,6%

1,3%

0,9%

1,3%

25

22

14

Hyundai i20

70

1.383

0,9%

2,6%

1,4%

1,0%

0,9%

1,3%

26

23

18

Mercedes C Class

69

1.310

1,4%

1,3%

1,2%

0,9%

0,9%

1,3%

27

24

22

Audi A6

65

1.177

1,5%

0,7%

0,8%

0,9%

0,8%

1,1%

28

19

25

Honda Civic

62

1.137

0,6%

2,0%

1,4%

1,2%

0,8%

1,1%

29

26

28

Kia Sportage

62

1.047

1,2%

0,6%

1,1%

0,8%

0,8%

1,0%

30

27

30

Toyota Corolla

45

876

1,1%

0,6%

0,5%

0,7%

0,6%

0,8%

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This report was written by Camilla

(75)

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