Ford. Reduced the gap from VW, is ready to conquest the 2nd place

Ford Global Performance Ford Motor Company

Ford Global Sales Performance in the last 6 years had been above the industry reducing the gap from Volkswagen thanks to a positive performance spread almost in any country, plus booming volumes in China. In the next 5 years VW is under attack.

In the period 2010-2016 Ford global sales (only the brand, not the group) improved significantly from 4.78 million vehicles to 6.15, gaining 1.45 million units and performing a Compound annual growth rate  (C.A.G.R) of 5.1%, albeit the last year was up only 1.6%.

In the same period the total industry C.A.G.R. has been +4.6%.

In this period, Ford confirmed the third place in the global car ranking marginally reducing the gap from the second, Volkswagen maintaining almost unchanged the gap over the leader, Toyota.

In our exclusive study we report sales, year by year, for each region. So it is detailed the sales variations behind the fact that the top region actually is the American (North, Center and South) achieving a 2016 mix of 51.6% (vs. 56.1% in the 2010). The second region is the European with 23.6% of total (vs. 29.1% in the 2010) while Asia counts 21.5% in the 2016 vs 11.6% in the 2010.

The study reports annual sales for each country in the World and we track Volkswagen’ sales in 140 countries.

On top of all countries in the 2016 there was USA with 39.8% of global sales share (from 36.7% in the 2010), ahead of China with 16.8% (from 6.4%), UK with 7.0% (from 7.1%), Canada with 4.7% and Germany with 4.2%.

In the study all models sales are analyzed from 2010 to 2016.

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 130 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

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