Ford November. Global Sales in 2017 are disappointing

Ford Global Performance Ford Motor Company

Ford global sales performance year to date November 2017 has been disappointing losing over 0.9% with 5.6 million vehicles, dragged down by low sales in China and despite the best-seller F-Series will sell over 1 million units

Ford is the third best-selling car brand in the World and in the last sixth years has reduced the gap from the second, thanks to a  Compound annual growth rate  (C.A.G.R) of 5.1%. However during 2016 sales improved only 1.6% and in the current year they are declining 0.9% with year to date November sales at 5.63 million.

At regional level, the brand is improving in the ASEAN markets (+12.5%) and benefit from C.I.S. recovery (+15.6%) while is losing in double-digit in the Levant (-31.1%),  Gulf Cooperation Council region (-32.9%) and in Asia (including China, Japan, India and Korea) (-6.5%).

At model-wise, the top-selling model is, of course, the pick up F-Series with 973.000 sales, up 0.2%, advanced as second best-selling vehicles world-wide and projected over the 1 million units in the year.

Second is the Focus with 617.000 units (-13.4%) and third is the Fiesta with 373.000 units (-19.6%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Ford Global Performance Report

In our exclusive study we report sales, year by year, for each region. So it is detailed the sales variations behind the fact that the top region actually is the American (North, Center and South) achieving a 2016 mix of 51.6% (vs. 56.1% in the 2010). The second region is the European with 23.6% of total (vs. 29.1% in the 2010) while Asia counts 21.5% in the 2016 vs 11.6% in the 2010.

The study reports annual sales for each country in the World and we track Volkswagen’ sales in 140 countries.

On top of all countries in the 2016 there was USA with 39.8% of global sales share (from 36.7% in the 2010), ahead of China with 16.8% (from 6.4%), UK with 7.0% (from 7.1%), Canada with 4.7% and Germany with 4.2%.

In the study all models sales are analyzed from 2010 to 2016.

Please click on the product figure to see the Contents details.

Rank 2017 Rank 2016 Regional Sales Sales Q1 ’17 Sales Q2 ’17 Sales Q3 ’17 Sales Oct 17 Sales Nov 17 Sales YTD 2017 Variation 2017
9 10 CIS 11.100 14.129 14.374 5.649 5.378 50.630 15,6%
5 5 Asean 30.243 31.897 32.501 10.537 12.546 117.725 12,5%
4 4 LatAm 108.575 114.280 122.491 42.588 41.101 429.034 9,0%
2 2 UE 389.732 344.409 298.974 101.283 102.955 1.237.352 1,4%
6 7 Europe East 18.456 30.101 25.365 9.769 12.928 96.619 -0,2%
1 1 America North 647.467 746.601 687.126 211.378 224.394 2.516.966 -1,1%
7 6 Pacific 22.834 27.223 24.041 6.899 7.035 88.033 -4,5%
11 11 Africa North 4.983 5.262 4.374 1.270 1.220 17.109 -4,6%
8 8 Africa 22.229 17.216 20.795 7.209 8.105 75.553 -4,7%
3 3 Asia 261.874 225.693 257.429 98.155 126.691 969.841 -6,5%
12 12 Levant 1.381 908 974 229 194 3.686 -31,1%
10 9 GCC 10.141 7.710 7.279 3.704 3.757 32.591 -32,9%
Total 1.529.014 1.565.428 1.495.722 498.670 546.303 5.635.138 -0,9%

Rank 2017 Rank 2016 Top Models Sales Q1 Sales Q2 Sales Q3 Sales October 2017 Sales November 2017 Sales YTD 2017 Variation 2017
1 1 Ford F-Series 244.699 274.749 278.458 88.678 87.180 973.764 0,2%
2 2 Ford Focus 173.106 171.199 153.536 54.159 65.956 617.955 -13,4%
3 3 Ford Fiesta 130.132 100.941 77.642 31.846 32.664 373.226 -19,6%
4 4 Ford Escape 89.815 100.266 96.117 28.666 30.187 345.050 -8,3%
5 5 Ford Transit 79.710 84.060 74.419 25.839 28.977 293.005 -12,4%
6 6 Ford Explorer 73.150 84.745 77.172 23.360 28.533 286.959 -5,7%
7 7 Ford Edge 71.260 78.931 68.244 23.972 29.688 272.095 -5,6%
8 8 Ford Escort 70.042 53.306 68.368 28.906 31.052 251.674 -12,3%
9 10 Ford Kuga 67.938 60.853 65.598 24.586 28.247 247.223 -5,3%
10 12 Ford Ranger 61.943 63.485 64.463 21.557 22.299 233.746 -1,0%

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