Ford. 2017 Global sales performance is disappointing

Ford Global Performance Ford Motor Company

In the first eight months of the 2017, Ford global sales performance has been disappointing losing over 2% with 4.01 million vehicles, dragged down by low sales in China and despite the best-seller F-Series will sell over 1 million units

Ford is the third best-selling car brand in the World and in the last sixth years has reduced the gap from the second, thanks to a  Compound annual growth rate  (C.A.G.R) of 5.1%. However during 2016 sales improved only 1.6% and in the current year they are declining 2.6% with year to date August sales at 4.01 million.

At regional level, the brand is improving in the ASEAN markets (+16%) and benefit from C.I.S. recovery (+11%) while is losing in double-digit in the Levant (-32.7%),  Gulf Cooperation Council region (-24.4%) and in Asia (including China, Japan, India and Korea) (-12.5%).

At model-wise, the top-selling model is, of course, the pick up F-Series with 697.000 sales, up 8.5%, advanced as second best-selling vehicles world-wide and projected over the 1 million units in the year.

Second is the Focus with 441.000 units (-8.4%) and third is the Fiesta with 279.000 units (-7.7%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Ford Global Performance Report

In our exclusive study we report sales, year by year, for each region. So it is detailed the sales variations behind the fact that the top region actually is the American (North, Center and South) achieving a 2016 mix of 51.6% (vs. 56.1% in the 2010). The second region is the European with 23.6% of total (vs. 29.1% in the 2010) while Asia counts 21.5% in the 2016 vs 11.6% in the 2010.

The study reports annual sales for each country in the World and we track Volkswagen’ sales in 140 countries.

On top of all countries in the 2016 there was USA with 39.8% of global sales share (from 36.7% in the 2010), ahead of China with 16.8% (from 6.4%), UK with 7.0% (from 7.1%), Canada with 4.7% and Germany with 4.2%.

In the study all models sales are analyzed from 2010 to 2016.

Please click on the product figure to see the Contents details.

Rank 2017 Regional sales Q1 Q2 Jul 17 Aug 17 YTD Aug 17 Var YTD 2017
5 Asean 30.243 31.957 10.494 12.213 84.907 15,5%
9 CIS 11.163 14.129 4.478 4.772 34.543 11,9%
4 LatAm 108.565 114.270 38.215 43.398 304.449 9,6%
2 UE 387.534 343.039 97.311 68.995 896.879 2,2%
6 Pacific 22.834 27.223 7.539 9.342 66.938 1,4%
7 Europe East 18.456 30.101 9.965 7.767 66.288 -0,5%
1 America North 647.467 746.601 217.270 226.922 1.838.260 -3,5%
8 Africa 22.164 17.150 6.399 7.360 53.072 -5,7%
11 Africa North 4.983 5.361 1.972 1.241 13.557 -6,2%
3 Asia 249.269 209.712 64.681 96.108 619.769 -12,5%
10 GCC 12.209 9.006 4.649 3.491 29.355 -24,4%
12 Levant 1.379 897 385 280 2.941 -32,7%
Total 1.516.265 1.549.446 463.357 481.888 4.010.956 -2,6%

Ran 2017 Model Sales 2017 Sales Aug Var 2017 Var Aug
1 Ford F-Series 697.993 92.974 8,5% 11,9%
2 Ford Focus 441.301 45.248 -8,4% -9,4%
3 Ford Fiesta 279.797 22.668 -7,7% -20,7%
4 Ford Escape 254.302 29.823 1,4% -13,5%
5 Ford Explorer 215.540 25.413 4,5% -1,3%
6 Ford Edge 195.399 21.986 4,8% -7,6%
7 Ford Transit 179.959 24.068 -19,3% -6,2%
8 Ford Kuga 171.272 19.020 0,8% 2,4%
9 Ford Ecosport 160.723 21.847 -3,4% -1,4%
10 Ford Escort 156.323 24.125 -10,6% 8,7%

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