Germany market report. Full Year 2016

German Auto 2016 Infiniti-QX30-2017

German Auto 2016 moderately positive albeit the leader Volkswagen has lost sales. The Automotive sector is still pulling the German economy up. Infiniti was the best performer brand.

Market Outlook

The abrupt slowdown in the German economy in Q3 was confirmed by more complete data released by the Statistics Institute in November. Continued strong private consumption growth, which benefitted from record pension increases, healthy wage growth and low inflation, was not enough to overcome the negative contribution to growth from net trade.

Exports contracted in Q3, brought down by increased uncertainty in the international trading environment. Early data for Q4 paint a mixed picture with consumer confidence and retail sales trending downwards, while business confidence and industrial production stay robust and exports improve.

The automotive, industry, the largest in the country, arrived at the end of a new almost positive year, with both production, export and domestic sales up from the previous year.

According to data released by the V.D.A. (Verband der Automobilindustrie) and the V.D.I.K. (Association of International Motor Vehicles Manufacturers), the car passenger’s sales in December have been 256.533, up 3.7%, with the entire year sales at 3.351.000, up 4.1%, the third growth in series. Data are still far from the record hit in the 2009 at 3.8 million.

The light commercial vehicles sector was almost positive with sales up 8.7% at 257.000 (preliminary) with a total light vehicles figure of 3.6 million, the World’s fourth market.

Competitive Arena

Among the best selling 20 brands only two have ended the year down from 2015: Volkswagen, the leader, down 4.3% with 656.000 units and Hyundai, 9th with 107.000 sales, down 1.1%.

The best performance year on year was reported for Infiniti (+107%) hat did better than Jaguar, Lexus, Land Rover.

As far as the models ranking, the Volkswagen Golf was of course in first place selling 235.935 units (-12.9%) followed by the Volkswagen Passat with 77.000 units (-20.9%) and the Volkswagen Polo with 75.000 sales (+7.4%).

Behind the Mercedes C Class with 68.000 units (+1.6%), the Opel Astra with 65.000 (+16.1%) and  the Volkswagen Tiguan with 61.000 (+3.8%).

In the table below, the top 40 models while the full year best-selling cars ranking, with the top 100 models are available in this report.

Research, Consulting, Data & Forecast Store

F2M covers intensively this market with several products developed to help any investigation required.

Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2022.

Auto Data in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.

All these and more within our  Germany Corner Store

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Dec Rank 2016 BRAND Sales December Sales 2016 FY Variation December Variation 2016 FY Share December Share 2016
1 1 Volkswagen 42.761 656.025 -16,0% -4,3% 16,7% 19,6%
3 2 Mercedes 22.037 311.286 7,7% 8,5% 8,6% 9,3%
6 3 Audi 18.158 289.617 11,1% 7,6% 7,1% 8,7%
2 4 BMW 22.544 261.564 0,3% 5,4% 8,8% 7,8%
4 5 Opel 19.148 243.792 1,8% 6,3% 7,5% 7,3%
5 6 Ford 18.731 239.766 -5,0% 6,8% 7,3% 7,2%
7 7 Skoda 15.428 186.172 24,8% 3,5% 6,0% 5,6%
8 8 Renault 14.223 125.300 19,3% 13,7% 5,6% 3,7%
9 9 Hyundai 8.339 107.228 -11,6% -1,1% 3,3% 3,2%
10 10 Seat 8.184 97.585 12,7% 3,1% 3,2% 2,9%
13 11 Fiat 4.998 77.336 3,8% 9,4% 2,0% 2,3%
14 12 Nissan 4.894 72.547 -13,1% 3,9% 1,9% 2,2%
11 13 Toyota 7.044 71.783 42,9% 8,9% 2,8% 2,1%
16 14 Mazda 4.613 63.310 28,6% 8,8% 1,8% 1,9%
15 15 Kia 4.722 60.522 5,6% 8,7% 1,8% 1,8%
18 16 Peugeot 4.003 56.760 4,9% 4,6% 1,6% 1,7%
17 17 Dacia 4.534 49.124 32,7% 8,3% 1,8% 1,5%
21 18 Citroen 3.279 48.726 -2,6% 5,0% 1,3% 1,5%
19 19 Mini 3.676 44.010 8,1% 10,8% 1,4% 1,3%
12 20 Volvo 5.195 39.923 30,6% 10,5% 2,0% 1,2%
20 21 Smart 3.650 37.299 31,2% -1,3% 1,4% 1,1%
24 22 Mitsubishi 2.422 37.228 18,6% 8,1% 0,9% 1,1%
22 23 Suzuki 2.495 31.371 -0,8% 1,5% 1,0% 0,9%
23 24 Porsche 2.451 30.203 80,2% 5,8% 1,0% 0,9%
26 25 Honda 1.616 25.331 -19,0% 20,2% 0,6% 0,8%
25 26 Land Rover 2.038 22.799 22,7% 25,2% 0,8% 0,7%
27 27 Jeep 1.124 14.782 15,2% -0,2% 0,4% 0,4%
28 28 Jaguar 557 8.713 56,5% 74,7% 0,2% 0,3%
30 29 Subaru 438 6.963 13,5% 6,3% 0,2% 0,2%
32 30 DS 280 4.377 -32,7% -19,5% 0,1% 0,1%
29 31 Alfa Romeo 471 4.293 126,4% 53,3% 0,2% 0,1%
34 32 SsangYong 223 3.397 43,9% 37,2% 0,1% 0,1%
31 33 Lexus 349 2.456 64,6% 46,0% 0,1% 0,1%
38 34 Infiniti 71 2.197 -5,3% 107,9% 0,0% 0,1%
33 35 Tesla 271 1.908 15,8% 20,6% 0,1% 0,1%
36 36 Lada 153 1.686 86,6% 42,8% 0,1% 0,1%
35 37 Maserati 163 1.654 154,7% 50,8% 0,1%
37 38 Bentley 131 909 211,9% 73,1% 0,1%
40 39 Chevrolet 39 752 -15,2% 7,6%
42 40 Ferrari 28 709 -6,7% 7,6%
43 41 Iveco 26 648 36,8% 25,3%
39 42 Alpina 41 527 -14,6% 0,4%
45 43 Cadillac 22 318 -37,1% 41,3%
46 44 Lamborghini 12 253 200,0% 13,5%
44 44 Aston Martin 23 253 9,5% -18,1%
41 45 Rolls-Royce 32 202 45,5% 74,1%
47 46 Lotus 9 151 125,0% 6,3%
48 47 Morgan 2 70 0,0% -16,7%
49 48 Lancia 10 -98,5%
Rank Dec Rank 2016 GROUP Sales December Sales 2016 FY Variation December Variation 2016 FY Share December Share 2016 FY
1 1 Volkswagen 87.125 1.260.764 -1,3% 0,2% 34,1% 37,7%
3 2 Mercedes Daimler 25.687 348.585 10,5% 7,4% 10,0% 10,4%
2 3 BMW 26.293 306.303 1,3% 6,2% 10,3% 9,2%
4 4 Renault-Nissan 23.875 250.854 13,0% 10,2% 9,3% 7,5%
5 5 General Motors 19.209 244.862 1,7% 6,3% 7,5% 7,3%
6 6 Ford 18.731 239.766 -5,0% 6,8% 7,3% 7,2%
7 7 Hyundai-Kia 13.061 167.750 -6,0% 2,2% 5,1% 5,0%
8 8 PSA 7.562 109.863 -0,5% 3,6% 3,0% 3,3%
10 9 FCA 6.810 99.432 11,2% 8,7% 2,7% 3,0%
9 10 Toyota 7.393 74.239 43,8% 9,8% 2,9% 2,2%
Rank Dec Rank 2016 Model Sales December Sales 2016 Variation December Variation 2016
1 1 Volkswagen Golf 13.266 235.935 -23,7% -12,9%
2 15 BMW 1 Series 5.926 46.632 -1,7% 0,6%
3 2 Volkswagen Passat 5.489 80.900 -24,5% -17,1%
4 5 Opel Astra 5.374 65.173 1,2% 16,2%
5 3 Volkswagen Polo 5.333 72.017 -13,1% 3,1%
6 6 Volkswagen Tiguan 4.990 63.979 -0,3% 8,5%
7 8 Skoda Octavia 4.887 58.683 21,1% 1,3%
8 19 Ford Fiesta 4.461 43.887 9,4% -3,4%
9 10 Opel Corsa 4.086 55.191 -1,7% 4,6%
10 13 Skoda Fabia 4.078 49.947 22,2% 10,9%
11 14 Ford Focus 3.857 47.990 -6,6% -7,1%
12 17 Mini 3.676 44.010 8,1% 10,8%
13 12 BMW 2 Series 3.498 50.680 9,2% 18,1%
14 7 Audi A4 3.302 61.507 24,9% 17,2%
15 18 BMW 3 Series 3.256 43.986 -13,0% -1,5%
16 27 Opel Mokka 3.017 32.052 25,3% 3,3%
17 16 Seat Leon 2.974 46.010 -12,9% 9,2%
18 11 Volkswagen Touran 2.961 52.560 -27,6% 41,7%
19 20 Mercedes E Class 2.931 41.486 37,7% 14,8%
20 31 BMW X1 2.888 28.400 26,8% 73,1%
21 22 Volkswagen Transporter 2.808 40.875 4,0% 21,0%
22 51 Renault Mégane 2.778 19.872 151,2% 35,2%
23 9 Audi A3 2.741 57.176 -13,1% -1,2%
24 4 Mercedes C Class 2.657 66.898 -39,3% -1,0%
25 38 Renault Clio 2.600 24.695 11,6% 10,2%
26 26 Volkswagen Caddy 2.565 32.191 11,3% 17,2%
27 23 Volkswagen Up! 2.466 36.592 -29,3% -5,9%
28 21 Audi A6 2.459 41.341 -18,3% -6,2%
29 24 Ford Kuga 2.440 34.676 -3,2% 21,5%
30 29 BMW 5 Series 2.330 30.055 -8,6% -9,2%
31 35 Smart Fortwo 2.320 25.768 30,3% 9,7%
32 69 Mercedes GLE 2.249 15.096 77,1% 179,7%
33 30 Nissan Qashqai 2.229 28.496 -2,0% 3,5%
34 46 Renault Captur 2.181 21.194 63,5% 30,0%
35 52 Renault Twingo 2.149 19.853 -4,6% -6,1%
36 33 Audi Q5 2.122 26.727 77,7% 25,0%
37 40 Skoda Superb 2.029 24.145 9,4% 55,3%
38 34 Mercedes GLC 1.990 26.255 0,5% 248,9%
39 41 Opel Adam 1.952 23.261 32,1% -1,4%
40 73 Volvo XC60 1.929 14.525 28,8% 3,5%

(637)

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