German Car Market flat in November 2012. Mercedes over 10%.

The German domestic car market was flat again in November with 259.846 sales, up 0.6% from last year and the year-to-date sales at 2.878.000 units, down 1.4%. The level of inventory has increased in the last month, creating need for de-stocking process that could be reflected in slower sales in the next quarter.

Looking at the economic environment:

In Q3 2012, the German GDP increased 0.2% from the previous quarter. The deceleration in the growth is evident while the country is still avoiding the recession, thanks to household and government consumption, exports and fixed investments.

Moody’s Analytics expects slow consumption and negative investment in Q4 2012, with a 2013 GDP grow at 1.2%.

Unemployment rate (seasonally adjusted) in November was stable at 6.9%. However, the economic outlook remains volatile and will deter firms from hiring.

German industrial production fell 2.6% in October, following a 1.3% decline in the previous month. The outlook deteriorated despite steps taken to contain the sovereign debt crisis.

In such environment, the domestic car market trend will remain uncertain. Considering the 2012 volume is close to the highest and the market maturity, next year forecast are in a range on -5% and zero.

Looking at the best brand performance in the last month:

Volkswagen strongly maintained its leadership, selling 59.542 units with a share of 22.9%, down 0.5 points of share from the previous month. Year-to-date November sales were 22.1%. Volkswagen held 3 models in the top 5, the best models this month. VW Golf/Plus/Jetta was the leader, followed by the Passat and the Polo.

Mercedes was 2nd, selling 26.399 units with a share of 10.2%, up 0.9 points of share from the previous month. Year-to-date sales were 262.990 with a share of 9.1%.The Mercedes C Class was 7th this month, while the A Class was 11th.

Audi was 3rd (4th year-to-date) with 25.599 units and a share of 9.9%, up 0.5 points of share from the previous month. Year-to-date sales were 251.154 with a share of 8.7%. Audi held 2 models in the top 10: the A4 in 6th and the A3 in 10th.

BMW was 4th (3rd year-to-date), selling 25.271 units with a share of 9.7%, up 1.3 points from the previous month. Year-to-date sales were 258.914 with 9.0% of share. The BMW 3 Series was 5th this month.

Opel in 5th sold 17.593 units with a share of 6.8%, up 0.7 points from the previous month. Year-to-date sales were 17.593 with a share of 7.0%. The best-selling model was the Astra, 9th this month.

Ford was 6th selling 16.420 units with a share of 6.3%, down 1.3 points from the previous month. Year-to-date sales were 194.929 with a share of 6.8%. The Ford Fiesta was 4th this month.

Renault was 7th, 13.226 sales and a share of 5.1%, up 0.7 points from the previuos month. The best model was the Megane, in 30th place, while the Clio was flat in 48th place.

Skoda was 8th with 11.047 units and a share of 4.3%, stable from the previous month. Year-to-date sales were 135.842 units with a share of 4.7%.

In the table below the Top 30 Brands ranked for the year to date position:

Rank

Brand

Nov

Ytd Nov

Q2

Q3

Oct

Nov

Ytd Nov

1

Volkswagen

59.542

635.175

21,4%

21,8%

23,4%

22,9%

22,1%

2

Mercedes

26.399

262.990

9,4%

9,2%

9,3%

10,2%

9,1%

3

BMW

25.271

258.914

9,6%

8,7%

8,4%

9,7%

9,0%

4

Audi

25.599

251.154

8,9%

9,1%

9,4%

9,9%

8,7%

5

Opel

17.593

201.315

7,5%

6,8%

6,1%

6,8%

7,0%

6

Ford

16.420

194.929

6,6%

6,4%

7,6%

6,3%

6,8%

7

Renault/Dacia

13.501

140.512

4,5%

5,0%

5,1%

5,2%

4,9%

8

Skoda

11.047

135.842

4,9%

4,9%

4,3%

4,3%

4,7%

9

Hyundai

7.640

91.644

3,1%

3,2%

3,1%

2,9%

3,2%

10

Toyota

6.798

77.202

2,5%

2,8%

2,4%

2,6%

2,7%

11

Fiat

5.380

68.336

2,7%

2,2%

2,3%

2,1%

2,4%

12

Peugeot

4.581

67.401

2,6%

2,3%

2,3%

1,8%

2,3%

13

Seat

6.887

62.612

1,9%

2,5%

2,4%

2,7%

2,2%

14

Nissan

3.973

58.859

1,8%

2,0%

2,0%

1,5%

2,0%

15

Citroen

4.027

57.916

2,1%

1,9%

1,9%

1,5%

2,0%

16

Kia

4.147

50.800

1,7%

1,9%

1,9%

1,6%

1,8%

17

Mazda

3.177

37.433

1,1%

1,3%

0,8%

1,2%

1,3%

18

Volvo

2.794

30.746

1,1%

1,0%

1,1%

1,1%

1,1%

19

Suzuki

2.214

28.914

1,0%

1,0%

1,0%

0,9%

1,0%

20

Smart

2.054

26.773

1,0%

0,9%

1,0%

0,8%

0,9%

21

Chevrolet

2.051

26.522

1,0%

0,9%

0,8%

0,8%

0,9%

22

Honda

1.589

24.680

0,8%

1,1%

1,0%

0,6%

0,9%

23

Mitsubishi

1.698

22.049

0,7%

0,8%

0,7%

0,7%

0,8%

24

Porsche

1.497

19.178

0,7%

0,7%

0,6%

0,6%

0,7%

25

Land Rover

1.003

10.238

0,3%

0,4%

0,4%

0,4%

0,4%

26

Subaru

755

8.294

0,2%

0,3%

0,2%

0,3%

0,3%

27

Alfa Romeo

472

7.087

0,3%

0,2%

0,2%

0,2%

0,2%

28

Chrysler

588

6.552

0,2%

0,3%

0,2%

0,2%

0,2%

29

Jaguar

297

2.954

0,1%

0,1%

0,1%

0,1%

0,1%

30

Lancia

156

2.834

0,1%

0,1%

0,1%

0,1%

0,1%

Looking at the best-selling models, the Volkswagen Golf/Plus/Jetta was the market leader, selling 21.024 units with a share of 8.1%, down 0.4 points of share from the previous month. Year-to-date sales were 230.037 with a share of 8.0%.

The Volkswagen Passat was 2nd, with 8.299 units and a share of 3.2%, stable from the previous month, followed by the Polo in 3rd with 6.889 units and a share of 2.7%, up 0.1 points from October.

The Ford Fiesta was 4th (5th last month and 14th year-to-date) with 6.339 units and 2.4% of share, up 0.3 points from October, followed by the BMW 3 Series in 5th (11th last month and 6th year-to-date) with 6.108 sales and 2.4% of share.

The Audi A4 was 6th (4th last month and 8th YTD) with 6.078 units and 2.3% of share, followed in 7th by the Mercedes C Class (4th YTD) with 6.012 units and 2.3% of share.

Behind it wasn’t a good month for the Volkswagen Touran in 12th, down 6 spots from October, while it was good for the Audi Q5 in 22nd position, up 8 spots, and for Audi Q3 in 23rd, up 10 spots from the previous month.

In the table below the Top 50 best-selling models, ordered by last month position:

Rank Nov

Rank Oct

Rank Ytd

Model

Nov

Ytd Nov

Q2

Q3

Oct

Nov

Ytd Nov

1

1

1

VW Golf/Plus/Jetta

21.024

230.037

7,6%

8,1%

8,5%

8,1%

8,0%

2

2

2

Volkswagen Passat

8.299

83.291

2,8%

2,8%

3,2%

3,2%

2,9%

3

3

3

Volkswagen Polo

6.889

72.783

2,2%

2,2%

2,6%

2,7%

2,5%

4

5

14

Ford Fiesta

6.339

48.363

1,7%

1,4%

2,1%

2,4%

1,7%

5

11

6

BMW 3 series

6.108

56.459

2,5%

1,6%

1,8%

2,4%

2,0%

6

4

8

Audi A4

6.078

53.378

1,8%

2,4%

2,2%

2,3%

1,9%

7

8

4

Mercedes C Class

6.012

65.454

2,4%

2,3%

2,0%

2,3%

2,3%

8

13

9

BMW 1 series

5.725

52.709

1,9%

1,7%

1,7%

2,2%

1,8%

9

7

5

Opel Astra

5.537

63.569

2,4%

2,0%

2,0%

2,1%

2,2%

10

15

17

Audi A3

5.152

43.731

1,6%

1,4%

1,7%

2,0%

1,5%

11

14

10

Opel Corsa

5.151

52.454

1,9%

1,9%

1,7%

2,0%

1,8%

12

6

13

Volkswagen Touran

5.057

49.918

1,6%

1,7%

2,0%

1,9%

1,7%

13

18

25

Mercedes A Class

4.893

27.742

0,9%

0,6%

1,4%

1,9%

1,0%

14

9

11

Volkswagen Tiguan

4.747

51.683

1,7%

1,8%

2,0%

1,8%

1,8%

15

10

7

Mercedes B Class

4.555

56.196

2,0%

2,3%

1,9%

1,8%

2,0%

16

12

20

Volkswagen Up!

4.457

39.892

1,4%

1,5%

1,7%

1,7%

1,4%

17

17

16

BMW 5 series

4.410

44.230

1,4%

1,7%

1,5%

1,7%

1,5%

18

20

19

Mercedes E Class

3.952

42.736

1,6%

1,3%

1,4%

1,5%

1,5%

19

19

12

Audi A6, A7

3.553

50.253

1,8%

1,8%

1,4%

1,4%

1,7%

20

16

15

Ford Focus

3.453

44.653

1,5%

1,4%

1,6%

1,3%

1,6%

21

21

18

Skoda Octavia

3.204

43.299

1,6%

1,5%

1,3%

1,2%

1,5%

22

30

46

Audi Q5

3.002

18.184

0,6%

0,5%

0,9%

1,2%

0,6%

23

33

33

Audi Q3

2.891

23.978

0,8%

0,9%

0,9%

1,1%

0,8%

24

24

21

Skoda Fabia

2.876

37.443

1,4%

1,2%

1,0%

1,1%

1,3%

25

28

27

Seat Ibiza

2.838

27.156

0,8%

1,0%

1,0%

1,1%

0,9%

26

25

23

VW Transporter

2.710

31.440

1,1%

1,0%

1,0%

1,0%

1,1%

27

26

22

Mini

2.532

33.551

1,3%

1,2%

1,0%

1,0%

1,2%

28

48

40

Renault Clio

2.529

20.611

0,7%

0,7%

0,6%

1,0%

0,7%

29

32

32

BMW X1

2.458

24.353

0,8%

0,8%

0,9%

0,9%

0,8%

30

22

28

Audi A1

2.408

27.035

0,9%

1,0%

1,2%

0,9%

0,9%

31

46

24

Opel Zafira

2.261

28.536

1,1%

0,9%

0,6%

0,9%

1,0%

32

40

34

Opel Meriva

2.117

23.961

0,9%

0,8%

0,8%

0,8%

0,8%

33

43

35

BMW X3

2.116

23.801

0,9%

0,8%

0,7%

0,8%

0,8%

34

39

43

Renault Twingo

2.064

19.601

0,7%

0,6%

0,8%

0,8%

0,7%

35

23

29

Smart Fortwo

2.054

26.773

1,0%

0,9%

1,0%

0,8%

0,9%

36

37

50

Mercedes GLK

2.009

17.315

0,0%

0,9%

0,8%

0,8%

0,6%

37

31

37

Renault Megane

1.955

22.137

0,7%

0,8%

0,9%

0,8%

0,8%

38

27

26

Nissan Qashqai

1.896

27.259

0,8%

0,9%

1,0%

0,7%

0,9%

39

35

31

Ford C-Max

1.860

24.678

0,8%

0,9%

0,8%

0,7%

0,9%

40

42

36

Toyota Yaris

1.811

22.271

0,7%

0,8%

0,7%

0,7%

0,8%

41

34

44

Fiat 500

1.772

18.417

0,6%

0,6%

0,9%

0,7%

0,6%

42

44

39

Skoda Yeti

1.718

20.644

0,8%

0,8%

0,7%

0,7%

0,7%

43

41

30

Hyundai i30

1.714

25.623

0,8%

0,8%

0,8%

0,7%

0,9%

44

51

48

Seat Leon/Altea

1.676

17.882

0,6%

0,8%

0,5%

0,6%

0,6%

45

52

54

Fiat Panda

1.532

14.863

0,5%

0,5%

0,5%

0,6%

0,5%

46

47

38

Audi A5

1.482

20.644

0,8%

0,7%

0,6%

0,6%

0,7%

47

57

41

Opel Insignia

1.476

19.912

0,7%

0,7%

0,5%

0,6%

0,7%

48

49

51

Renault Scénic

1.471

17.125

0,6%

0,6%

0,6%

0,6%

0,6%

49

38

49

Hyundai ix35

1.450

17.428

0,6%

0,6%

0,8%

0,6%

0,6%

50

53

52

Volkswagen Sharan

1.444

16.062

0,6%

0,5%

0,5%

0,6%

0,6%

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This report was written by Camilla.

(84)

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