Germany: market down fourth year in a row. Seat voted Brand of the Year.

Accordingly with data released by VDA and VDIK, the German Associations of Car Manufacturers and Dealers, in December 2013 new car passenger’s sales in Germany were 214.757 sales, up 5.1% from last year. Full Year sales were 2.951.868, down 4.2%.

Sharing general evaluation on Brands & Models performance, based not only on volume but also on results compared with potential, focus2move Team quoted the Best of the Year 2013, as Brand and Model. This was the result:

Brand of Year was Seat ranked in 10th with 2.8% of share, up 0.6 points from 2012. Second was Skoda ranked in 7th with share at 5.4%, up 0.6 points from 2012. Third was Kia in 13th, with share at 1.9%, up 0.6 points from 2011.

Model of Year was Audi A3 ranked 5th with share 2.1%, up 0.6 points from 2012. Second was Mini, ranked in 24th with share at 1.2%, up 0.3 points from last year. Third was BMW Series 3 in third place with share at 2.4%, up 0.4 from year ago.

Let’s take a look at the best brands performance:

Volkswagen ended the year with 49.098 December retails with share at 22.8%, down 1.0 points from the previous month. Full Yea sales were 642.190 with a share of 21.8%, down 0.1 from 2012. In 2013, Golf, Passat and Polo were on 1st, 2nd and 4th respectively with a share of 6.3%, 2.4% and 2.3%.

Mercedes in second sold 17.468 vehicles with share at 8.1%, down 1.1 points from November. Full Year sales were 277.373 with a share of 9.4%, up 0.2 points from 2012. In 2013, the Top model was the C Class ranked 8th while the A Class was 13th, the E Class 14th and the B Class 18th.

BMW advanced in third with 16.918 vehicles and a share of 7.9%, up 0.3 points from November. Full Year BMW was 4th with 231.541 sales and 7.8% of share, down 0.2 points from 2012. In the yearly ranking, top model was the new Series 3 in 3rd place, followed by Series 1 in 7th and Series 5 in 20th.

Audi was fourth selling 16.346 vehicles with a share of 7.6%, down 1.0 points of share from the previous month. Full Year Audi was third with 251.952 sales and a share of 8.6%, down 0.1 points from 2012. The best-selling model was the A3 in 5th while A4 ranked 15th and A6 22nd.

Opel advanced in 5th with 15.661 sales and 7.6% of share, down 1.1 points from the previous month. Full Year sales were 207.461 with a share of 7.0%, up 0.1 points from last year. The top model was the Astra in 10th one place ahead of Corsa. Behind, Mokka was 42nd and Insigna 54th.

Ford was sixth with 14.251 sales and a share of 6.6%, down 0.3 points from November. Full Year Ford was 6th with 197.794 sales and 6.7% of share, flat from last year. The best-selling model was Focus in 17th while Fiesta was 19th.

Skoda was 7th selling 13.956 cars with a share at 6.5%, up 0.7 points from November. Full Year sales were 159.939 with a share of 5.4%, up 0.6 points from 2012. The best-selling model was the Octavia in 12th with Fabia in 23rd.

Renault was 8th selling 8.519 vehicles with a share of 4.0%, up 0.4 points from the previous month. Full Year Renault ranked 9th with 98.922 sales and 3.3% of share, down 0.1 points from 2012. The bestselling model was the Clio in 38th with Megane 39th and Scenic 48th.

In the table below the Top 25 Brands ranked for last month position:

Rank Dec

Rank Nov

Rank 2013

 

Dec

Sales 2013  

Share 2011

Share 2012

Share H1 2013

Nov 2013

Dec 2013

Share 2013

1

1

1

Volkswagen

49.098

642.190

21,3%

21,8%

21,6%

23,8%

22,8%

21,7%

2

2

2

Mercedes

17.468

277.373

8,9%

9,2%

9,4%

9,2%

8,1%

9,4%

3

4

4

BMW

16.918

231.541

8,0%

8,0%

7,9%

7,6%

7,9%

7,8%

4

3

3

Audi

16.346

251.952

9,2%

8,6%

8,5%

8,6%

7,6%

8,5%

5

6

5

Opel

15.661

207.461

7,9%

6,9%

7,0%

6,6%

7,3%

7,0%

6

5

6

Ford

14.251

197.794

7,2%

6,7%

6,6%

6,9%

6,6%

6,7%

7

7

7

Skoda

13.956

159.939

4,4%

4,8%

5,1%

5,7%

6,5%

5,4%

8

8

9

Renault

8.519

98.922

3,7%

3,4%

3,3%

3,6%

4,0%

3,3%

9

9

8

Hyundai

8.500

101.522

2,7%

3,3%

3,4%

3,2%

3,9%

3,4%

10

10

10

Seat

6.180

83.364

1,8%

2,2%

2,8%

3,0%

2,9%

2,8%

11

11

11

Toyota

5.594

74.056

2,5%

2,6%

2,4%

2,5%

2,6%

2,5%

12

12

12

Fiat

4.548

67.753

2,5%

2,4%

2,5%

1,9%

2,1%

2,3%

13

14

14

Nissan

4.453

55.019

2,1%

2,0%

1,7%

1,8%

2,1%

1,9%

14

15

13

Kia

3.714

55.654

1,3%

1,8%

1,9%

1,6%

1,7%

1,9%

15

18

17

Dacia

3.612

45.498

1,3%

1,5%

1,6%

1,4%

1,7%

1,5%

16

13

15

Peugeot

3.535

54.736

2,6%

2,3%

1,8%

1,9%

1,6%

1,9%

17

16

18

Mazda

3.166

44.981

1,3%

1,3%

1,6%

1,5%

1,5%

1,5%

18

17

16

Citroen

2.654

48.442

2,2%

2,0%

1,8%

1,4%

1,2%

1,6%

19

22

21

Suzuki

2.273

26.863

0,6%

1,0%

0,9%

0,9%

1,1%

0,9%

20

21

20

Volvo

2.107

27.517

1,1%

1,1%

1,0%

0,9%

1,0%

0,9%

21

19

19

Mini

1.965

34.263

1,3%

1,2%

1,2%

1,1%

0,9%

1,2%

22

25

25

Mitsubishi

1.802

21.141

0,9%

0,8%

0,7%

0,6%

0,8%

0,7%

23

23

24

Honda

1.627

22.873

0,9%

0,9%

0,8%

0,6%

0,8%

0,8%

24

20

22

Smart

1.322

26.009

0,9%

0,9%

1,0%

0,9%

0,6%

0,9%

25

24

26

Porsche

1.164

20.799

0,9%

0,7%

0,8%

0,6%

0,5%

0,7%

In the table below the 40 best-selling models, ordered by last month position:

Rank Dec

Rank Nov

Rank 2013

Model

Dec

Sales 2013

Share 2012

Share H1

Share Nov

Share Dec

Share 2013

1

1

1

Volkswagen Golf

16.164

187.003

6,0%

6,1%

7,4%

7,5%

6,3%

2

2

4

Volkswagen Polo

4.680

68.343

2,5%

2,3%

2,7%

2,2%

2,3%

3

3

2

Volkswagen Passat

4.469

72.048

2,6%

2,5%

2,5%

2,1%

2,4%

4

5

3

BMW 3 Series

4.406

69.486

2,0%

2,4%

2,2%

2,0%

2,4%

5

9

9

Volkswagen Golf +

4.310

50.808

1,7%

1,7%

2,0%

2,0%

1,7%

6

8

12

Skoda Octavia

4.251

49.495

1,5%

1,5%

2,1%

2,0%

1,7%

7

11

7

BMW 1 Series

4.153

53.214

1,9%

1,8%

1,8%

1,9%

1,8%

8

4

5

Audi A3

4.142

60.978

1,5%

1,9%

2,5%

1,9%

2,1%

9

14

11

Opel Corsa

3.753

49.595

1,8%

1,6%

1,6%

1,7%

1,7%

10

16

21

Volkswagen Up!

3.746

42.867

1,4%

1,4%

1,6%

1,7%

1,5%

11

6

19

Ford Fiesta

3.580

45.150

1,7%

1,5%

2,1%

1,7%

1,5%

12

24

17

Ford Focus

3.433

45.485

1,6%

1,6%

1,1%

1,6%

1,5%

13

30

26

Hyundai i30

3.406

30.569

0,9%

1,0%

0,9%

1,6%

1,0%

14

20

20

BMW 5 Series

3.305

44.458

1,5%

1,5%

1,4%

1,5%

1,5%

15

13

10

Opel Astra

3.283

50.322

2,2%

1,7%

1,6%

1,5%

1,7%

16

10

13

Mercedes E Class

3.271

49.389

1,5%

1,5%

1,9%

1,5%

1,7%

17

7

6

Volkswagen Tiguan

3.168

57.838

1,8%

2,0%

2,1%

1,5%

2,0%

18

21

22

Audi A6

3.152

40.813

1,6%

1,4%

1,3%

1,5%

1,4%

19

12

8

Mercedes C Class

3.141

52.433

2,2%

1,7%

1,7%

1,5%

1,8%

20

17

15

Audi A4

3.077

48.310

1,9%

1,7%

1,5%

1,4%

1,6%

21

22

23

Skoda Fabia

3.059

39.549

1,3%

1,3%

1,2%

1,4%

1,3%

22

26

25

VW Transporter

2.974

32.684

1,1%

1,2%

1,0%

1,4%

1,1%

23

15

16

Volkswagen Touran

2.523

46.184

1,7%

1,6%

1,6%

1,2%

1,6%

24

19

14

Mercedes A Class

2.510

49.034

1,0%

1,7%

1,4%

1,2%

1,7%

25

58

43

Hyundai ix35

2.293

19.254

0,6%

0,6%

0,5%

1,1%

0,7%

26

34

29

Nissan Qashqai

2.292

26.710

0,9%

0,8%

0,8%

1,1%

0,9%

27

18

18

Mercedes B Class

2.167

45.455

1,9%

1,7%

1,4%

1,0%

1,5%

28

29

27

Seat Ibiza

1.980

29.967

1,0%

1,1%

0,9%

0,9%

1,0%

29

64

42

Opel Mokka

1.973

19.610

0,1%

0,7%

0,5%

0,9%

0,7%

30

23

24

Mini

1.965

34.263

0,9%

1,2%

1,1%

0,9%

1,2%

31

28

59

Seat Leon

1.838

15.515

0,4%

0,4%

0,9%

0,9%

0,5%

32

40

32

BMW X1

1.791

23.649

0,9%

0,8%

0,7%

0,8%

0,8%

33

44

49

Mercedes GLK

1.740

17.669

0,6%

0,6%

0,6%

0,8%

0,6%

34

47

38

Renault Clio

1.702

20.469

0,7%

0,7%

0,6%

0,8%

0,7%

35

49

39

Renault Megane

1.686

20.313

0,8%

0,7%

0,6%

0,8%

0,7%

35

31

46

Ford Kuga

1.686

18.616

0,7%

0,5%

0,8%

0,8%

0,6%

36

69

92

Skoda Rapid

1.633

7.685

0,0%

0,2%

0,4%

0,8%

0,3%

37

39

54

Opel Insignia

1.627

16.979

0,7%

0,6%

0,7%

0,8%

0,6%

38

37

48

Renault Scenic

1.547

17.862

0,6%

0,5%

0,7%

0,7%

0,6%

39

25

31

Audi Q3

1.537

25.379

0,8%

0,8%

1,1%

0,7%

0,9%

40

41

34

Skoda Yeti

1.536

22.045

0,7%

0,8%

0,7%

0,7%

0,7%

In the next table the 10 best-selling LCV Brands, ordered by last month position:

Rank Dec

Rank Nov

Rank 2013

 

Dec

Sales 2013  

Share 2011

Share 2012

Share H1 2013

Nov 2013

Dec 2013

Share 2013

1

1

1

Volkswagen

5.050

62.234

47,4%

46,0%

32,4%

50,1%

50,1%

32,9%

2

2

4

Ford

987

12.463

6,9%

6,6%

5,9%

9,8%

9,8%

6,6%

3

3

3

Fiat

867

19.758

13,0%

13,6%

13,5%

8,6%

8,6%

10,5%

4

4

5

Citroen

822

12.221

8,8%

9,3%

6,9%

8,2%

8,2%

6,5%

5

5

6

Mercedes

581

9.981

7,2%

7,6%

5,8%

5,8%

5,8%

5,3%

6

6

7

Renault

525

6.831

6,6%

5,5%

3,6%

5,2%

5,2%

3,6%

7

7

8

Opel

454

4.998

2,9%

3,9%

2,5%

4,5%

4,5%

2,6%

8

8

9

Dacia

265

3.729

1,0%

2,0%

1,8%

2,6%

2,6%

2,0%

9

9

10

Peugeot

254

3.590

3,8%

3,7%

1,9%

2,5%

2,5%

1,9%

10

10

11

Nissan

199

2.485

1,5%

1,7%

1,3%

2,0%

2,0%

1,3%

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