Great Wall. Last years sales boomed albeit globalization plan failed


Great Wall Global Sales boosted in the last years with a 2010-2016 CAGR of 21%. However, today the brand is less global than before, having failed the penetration plans almost in all countries outside China.

In the period 2010-2016 Great Wall has scored an outstanding sales performance booming volumes from 497.000 sales in the 2010 to 1.130.000 in the 2016, performing a Compound annual growth rate (C.A.G.R) of 21.2%, while the industry CAGR in the period was +4.6%.

In this period, Great Wall has gained 9 steps within the Global Car Brands Ranking landing in the 25th place.

Sales split at regional level confirmed in the 2016 the supremacy of the Asian region counting the 98.7% of total sales (it was 91.9% in the 2010) while American sales represent the 0.8% (from 2.2%).

In our report we figure out this brand’s sales data in 58 different countries, with forecast up to the 2022.

On top of all, in the 2016 there was China with 98.6% of global sales share (from 93.5% in the 2010), ahead of Chile with 0.4% (from 0.9%), Ecuador with 0.2% (from 0.1%), Peru with 0.1% and South Africa with 0.1%.

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 130 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

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