Honda Global Performance kept momentum in the 2017 with year to date September sales up 9.2% following the already positive medium term score. The growth is fueled by Asian countries, China over all, and by the global success of last generation Civic.
Honda is gaining momentum at global level following the already shining medium terms performance reported since 2010, when global four wheels sales grew at a Compound annual growth rate (C.A.G.R) of 6.9% (vs 4.6% of the industry). Indeed, year to date September 2017 the Japanese brand ranks as the sixth best in the World with 3.86 million sales, up a remarkable 10.1%.
At regional level, East Europe (including Turkey) is booming with sales up 60.2%, but the brand is performing well all over and even in the areas generally in crisis, like Africa (excluding the Magreb Area) is containing the lost at acceptable level, gaining market share. Very relevant the score in Asia (including China, Japan, Korea and India) where sales are up 17.8%.
At model level, during this year the last generation of the compact Civic was launched all over and it become the best-selling model of the brand with 612.000 sales (+23.2%) overtaking the SUV CR-V, second with 578.000 units (+1.2%). Third model was the Accord with 400.000 units (+1.5%).
Global Automotive Database
Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.
Honda Global Performance Report
In the period 2010-2016 Honda global sales have been one of the best in absolute in terms of growing volumes, which have been increased by 41.2% from 3.38 million in the 2010 to 4.77 million in the 2016, performing a Compound annual growth rate (C.A.G.R) of 6.9%.
In this period, Honda has gained 1 step within the Global Car Brands Ranking landing in the sixth place, not far from Hyundai and Nissan.
In our exclusive study we report sales, year by year, for each region. So it is detailed the sales variations behind the fact that the top region actually is the Asian region counting the 55.6% of total sales (it was 47.8% in the 2010). Sales in America count 39.5% (from 44.5%), while European represent only the 3.8% (from 6.1%).
The study reports annual sales for each country in the World and we track Honda‘s sales in 140 countries. On top of all, in the 2016 there was USA with 30.9% of global sales share (from 32.4% in the 2010), ahead of China with 25.7% (from 19.0%), Japan with 14.8% (from 19.1%), Indonesia with 4.2% and Canada with 3.5%.
In the study all models sales are analyzed from 2010 to 2016.
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