Honda Global Performance. 2017 is shining increasing in double digit

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Honda Global Performance kept momentum in the 2017 with year to date September sales up 9.2% following the already positive medium term score. The growth is fueled by Asian countries, China over all, and by the global success of last generation Civic.

Honda is gaining momentum at global level following the already shining medium terms performance reported since 2010, when global four wheels sales grew at a Compound annual growth rate (C.A.G.R) of 6.9% (vs 4.6% of the industry). Indeed, year to date September 2017 the Japanese brand ranks as the sixth best in the World with 3.86 million sales, up a remarkable 10.1%.

At regional level, East Europe (including Turkey) is booming with sales up 60.2%, but the brand is performing well all over and even in the areas generally in crisis, like Africa (excluding the Magreb Area) is containing the lost at acceptable level, gaining market share. Very relevant the score in Asia (including China, Japan, Korea and India) where sales are up 17.8%.

At model level, during this year the last generation of the compact Civic was launched all over and it become the best-selling model of the brand with 612.000 sales (+23.2%) overtaking the SUV CR-V, second with 578.000 units (+1.2%). Third model was the Accord with 400.000 units (+1.5%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Honda Global Performance Report

In the period 2010-2016 Honda global sales have been one of the best in absolute in terms of growing volumes, which have been increased by 41.2% from 3.38 million in the 2010 to 4.77 million in the 2016, performing a Compound annual growth rate (C.A.G.R) of 6.9%.

In this period, Honda has gained 1 step within the Global Car Brands Ranking landing in the sixth place, not far from Hyundai and Nissan.

In our exclusive study we report sales, year by year, for each region. So it is detailed the sales variations behind the fact that the top region actually is the Asian region counting the 55.6% of total sales (it was 47.8% in the 2010). Sales in America count 39.5% (from 44.5%), while European represent only the 3.8% (from 6.1%).

The study reports annual sales for each country in the World and we track Honda‘s sales in 140 countries. On top of all, in the 2016 there was USA with 30.9% of global sales share (from 32.4% in the 2010), ahead of China with 25.7% (from 19.0%), Japan with 14.8% (from 19.1%), Indonesia with 4.2% and Canada with 3.5%.

In the study all models sales are analyzed from 2010 to 2016.

Please click on the product figure to see the Contents details.

Rank 2017 Rank 2016   Sales Q1 Sales Q2 Sales Q3 Sales 2017 Variation 2017
8 8 Europe East 6.048 6.889 5.584 18.520 60,2%
1 1 Asia 619.038 587.229 645.669 1.851.937 17,8%
12 12 Africa North 249 293 433 975 16,2%
9 10 Levant 2.399 2.327 2.052 6.778 14,1%
6 6 Pacific 11.069 12.965 12.868 36.902 12,8%
3 3 Asean 125.698 112.816 117.678 356.192 12,1%
4 4 LatAm 63.036 66.800 62.792 192.627 10,0%
7 7 GCC 6.746 7.569 6.369 20.684 4,0%
2 2 America North 370.472 437.681 449.167 1.257.320 1,8%
11 11 CIS 510 227 758 1.495 -0,5%
5 5 UE 45.613 33.897 34.487 113.998 -11,2%
10 9 Africa 2.583 1.867 1.819 6.269 -12,2%
Total 1.253.461 1.270.560 1.339.676 3.863.697 10,1%

Rank 2017 Rank 2016 Top Models Sales Q1 Sales Q2 Sales Q3 Sales 2017 Variat. 2017
1 2 Honda Civic 189.474 204.755 218.086 612.316 23,2%
2 1 Honda CR-V 206.457 175.972 195.607 578.036 1,2%
3 3 Honda Accord 114.674 144.531 141.712 400.918 1,5%
4 5 Honda HR-V 89.120 83.506 83.613 256.239 7,9%
5 4 Honda Fit 74.840 73.726 79.204 227.770 -10,4%
6 6 Honda City 69.610 66.885 67.248 203.743 2,8%
7 7 Honda Vezel 52.987 55.026 53.207 161.220 -8,6%
8 9 Honda N-Box 63.194 43.036 51.565 157.795 31,5%
9 8 Honda Odyssey 41.664 50.526 58.432 150.622 -10,0%
10 10 Honda XR-V 35.067 54.407 44.156 133.630 12,9%

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