Honda August. Global sales up 9%

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Honda Global Performance kept momentum in the 2017 with year to date August sales up 9.2% following the already positive medium term score. The growth is fueled by Asian countries, China over all, and by the global success of last generation Civic.

Honda is gaining momentum at global level following the already shining medium terms performance reported since 2010, when global four wheels sales grew at a Compound annual growth rate (C.A.G.R) of 6.9% (vs 4.6% of the industry).

Indeed, year to date August 2017 the Japanese brand ranks as the sixth best in the World with 3.36 million sales, up a remarkable 9.2%.

At regional level, East Europe (including Turkey) is booming with sales up 59.8%, but the brand is performing well all over and even in the areas generally in crisis, like Africa (excluding the Magreb Area) is containing the lost at acceptable level, gaining market share. Very relevant the score in Asia (including China, Japan, Korea and India) where sales are up 15.9%.

At model level, during this year the last generation of the compact Civic was launched all over and it become the best-selling model of the brand with 538.000 sales (+26.2%) overtaking the SUV CR-V, second with 501.000 units (+0.4%). Third model was the Accord with 349.000 units (+0.9%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Honda Global Performance Report

In the period 2010-2016 Honda global sales have been one of the best in absolute in terms of growing volumes, which have been increased by 41.2% from 3.38 million in the 2010 to 4.77 million in the 2016, performing a Compound annual growth rate (C.A.G.R) of 6.9%.

In this period, Honda has gained 1 step within the Global Car Brands Ranking landing in the sixth place, not far from Hyundai and Nissan.

In our exclusive study we report sales, year by year, for each region. So it is detailed the sales variations behind the fact that the top region actually is the Asian region counting the 55.6% of total sales (it was 47.8% in the 2010). Sales in America count 39.5% (from 44.5%), while European represent only the 3.8% (from 6.1%).

The study reports annual sales for each country in the World and we track Honda‘s sales in 140 countries. On top of all, in the 2016 there was USA with 30.9% of global sales share (from 32.4% in the 2010), ahead of China with 25.7% (from 19.0%), Japan with 14.8% (from 19.1%), Indonesia with 4.2% and Canada with 3.5%.

In the study all models sales are analyzed from 2010 to 2016.

Please click on the product figure to see the Contents details.

Rank 2017 Regional sales Q1 Q2 Jul 17 Aug 17 YTD Aug 17 Var YTD 2017
8 Europe East 6.048 6.889 1.819 1.693 16.448 59,8%
1 Asia 619.038 587.074 200.443 172.527 1.579.084 15,9%
9 Levant 2.400 2.322 825 657 6.204 14,7%
6 Pacific 11.069 12.965 3.960 4.220 32.214 12,9%
3 Asean 125.698 112.816 36.412 42.138 317.064 12,7%
4 LatAm 63.036 66.800 20.484 23.983 174.302 12,2%
12 Africa North 249 293 150 97 788 7,1%
7 GCC 6.636 8.288 2.284 1.718 18.925 6,5%
2 America North 370.472 437.681 153.646 149.602 1.111.401 1,1%
5 UE 44.852 33.754 10.025 8.169 96.801 -10,8%
11 CIS 510 227 164 262 1.163 -11,8%
10 Africa 2.583 1.867 548 642 5.640 -12,6%
Total 1.252.591 1.270.976 430.761 405.707 3.360.035 9,2%

Ran 2017 Rank 2016 Models Sales 2017 Sales Aug Var 2017 Var Aug
1 2 Honda Civic 538.144 71.982 26,2% 26,1%
2 1 Honda CR-V 501.024 61.472 0,4% -2,2%
3 3 Honda Accord 349.992 45.201 0,9% -1,4%
4 5 Honda HR-V 227.769 27.363 8,7% 1,4%
5 4 Honda Fit 202.198 25.013 -10,1% -5,6%
6 6 Honda City 181.981 23.487 5,4% 3,5%
7 7 Honda Vezel 143.515 19.099 -5,9% 9,4%
8 8 Honda Odyssey 142.653 19.291 -7,4% 1,6%
9 10 Honda N-Box 126.248 5.515 26,1% 0,0%
10 9 Honda XR-V 121.441 17.300 16,5% 85,0%

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