Honda. Secured the World’s 6th rank, Europe is the new priority

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Honda Global Performance in last 6 years were among the best, and the harsh 2011, when sales declined 11%, has been forgotten with a prompt recovery and gaining the World’s 6th place, overtaking Chevrolet. The 2017 is seen as the best in a decade.

In the period 2010-2016 Honda global sales have been one of the best in absolute in terms of growing volumes, which have been increased by 41.2% from 3.38 million in the 2010 to 4.77 million in the 2016, performing a Compound annual growth rate (C.A.G.R) of 6.9%.

In the same period the total industry C.A.G.R. has been +4.6%.

In this period, Honda has gained 1 step within the Global Car Brands Ranking landing in the sixth place, not far from Hyundai and Nissan.

In our exclusive study we report sales, year by year, for each region. So it is detailed the sales variations behind the fact that the top region actually is the Asian region counting the 55.6% of total sales (it was 47.8% in the 2010). Sales in America count 39.5% (from 44.5%), while European represent only the 3.8% (from 6.1%).

The study reports annual sales for each country in the World and we track Honda‘s sales in 140 countries.

On top of all, in the 2016 there was USA with 30.9% of global sales share (from 32.4% in the 2010), ahead of China with 25.7% (from 19.0%), Japan with 14.8% (from 19.1%), Indonesia with 4.2% and Canada with 3.5%.

In the study all models sales are analyzed from 2010 to 2016.

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 130 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

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