Hyundai Global Performance. 2017 sales dropped 10%

Hyundai Global Performance

Hyundai Global Sales fell in double-digit after the first nine months of the 2017. Seven out of the top 10 models reported decline and regional sales are struggling in Asia and in North America. The moderate gain in Europe and LatAm are not enough.

Hyundai is really in difficulties this year, following the already hard 2016, when sales declined 0.5% after years of continue and robust growth and the brand was outpaced by Nissan. However, the 2017 is worse than any expectations with year to date September global sales at 3.2 million, down a sharp 10.3%.

At regional level the brand is losing in all continents and just in the C.I.S. region is growing 10.4%, thanks to the recovery of Russian market. In latin America and Europe the score is marginally positive but the lost is deep in the Gulf Cooperation Council region (-36.5%), in Asia (including China, Japan, India and Korea (-13.7%) in North America (-14.0%).

At model-wise, seven out of the top 10 models are losing volume, with the top-selling model is, the SUV Tucson at 446.000 sales, down 4.8%), followed by the Elantra with 4186.000 (-23.7%) and the Sonata with 217.000 (-24.8%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Hyundai Global Performance Report

In our exclusive study we report sales, year by year, for each region. So it is detailed the sales variations behind the fact that the top region actually is the Asian achieving a 2016 mix of 54.7% (vs. 51.7% in the 2010). The second region is American (North, Center and South) with 26.1% of total (vs. 25.7% in the 2010) while the European counts 14.8% in the 2016 vs 16.1% in the 2010.

The study reports annual sales for each country in the World and we track Hyundai‘s sales in 140 countries.

On top of all countries in the 2016 there was China with 23.2% of global sales share (from 20.1% in the 2010), ahead of USA with 15.8% (from 14.3%), South Korea with 13.5% (from 17.9%), India with 10.3% and Brazil with 4.1%.

In the study all models sales are analyzed from 2010 to 2016.

Please click on the product figure to see the Contents details.

Rank 2017 Rank 2016   Sales Q1 Sales Q2 Sales Q3 Sales 2017 Variation 2017
5 6 CIS 34.282 43.602 44.484 122.369 10,4%
8 10 Asean 14.899 16.371 19.673 50.943 8,3%
4 4 LatAm 83.357 91.409 97.092 271.858 3,7%
10 11 Europe East 10.766 15.089 12.498 38.353 2,5%
3 3 UE 136.287 136.502 129.267 402.057 2,3%
9 8 Levant 20.015 12.545 15.326 47.886 -3,0%
11 12 Africa 11.908 9.219 11.548 32.675 -4,5%
7 7 Pacific 24.704 29.743 25.083 79.530 -5,8%
1 1 Asia 485.028 422.603 521.815 1.429.446 -13,8%
2 2 America North 187.765 215.555 196.655 599.975 -14,0%
12 9 Africa North 9.083 11.293 10.581 30.957 -35,5%
6 5 GCC 44.097 28.315 25.483 97.895 -36,5%
Total 1.062.192 1.032.247 1.109.505 3.203.944 -10,4%

Rank 2017 Rank 2016 Top Models Sales Q1 Sales Q2 Sales Q3 Sales 2017 Variat. 2017
1 2 Hyundai Tucson 140.311 145.322 161.044 446.676 -4,8%
2 1 Hyundai Elantra 153.413 121.876 143.609 418.898 -23,7%
3 3 Hyundai Sonata 69.944 78.735 69.197 217.875 -24,8%
4 6 Hyundai i20 69.108 73.644 69.102 211.854 7,5%
5 4 Hyundai Santa fe 66.501 71.954 72.470 210.925 -15,6%
6 12 Hyundai Creta 52.391 53.406 61.724 167.521 72,7%
7 5 Hyundai Accent 54.992 48.638 49.138 152.768 -22,9%
8 7 Hyundai Grand i10 46.485 45.019 45.264 136.768 7,7%
9 21 Hyundai Grandeur 34.870 37.828 31.598 104.296 147,6%
10 8 Hyundai Verna 26.396 19.886 51.146 97.428 -16,5%

 

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