Hyundai Global Sales fell in double-digit after the first eight months of the 2017. Seven out of the top 10 models reported decline as regional sales are struggling in Asia and in North America. The moderate gain in Europe and LatAm is not enough.
Hyundai is really in difficulties this year, following the already hard 2016, when sales declined 0.5% after years of continue and robust growth and the brand was outpaced by Nissan. However, the 2017 is worse than any expectations with year to date August global sales at 2.83 million, down a sharp 10.4%.
At regional level the brand is losing in all continents and just in the C.I.S. region is growing 10%, thanks to the recovery of Russian market. In latin America and Europe the score is marginally positive but the lost is deep in the Gulf Cooperation Council region (-18.6%, in Asia (including China, Japan, India and Korea (-14.9%) in North America (-14.1%).
At model-wise, seven out of the top 10 models are losing volume, with the top-selling model is, the SUV Tucson at 388.000 sales, down 5.6%), followed by the Elantra with 376.000 (-22.6%) and the Sonata with 195.000 (-25.7%).
Global Automotive Database
Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.
Hyundai Global Performance Report
In our exclusive study we report sales, year by year, for each region. So it is detailed the sales variations behind the fact that the top region actually is the Asian achieving a 2016 mix of 54.7% (vs. 51.7% in the 2010). The second region is American (North, Center and South) with 26.1% of total (vs. 25.7% in the 2010) while the European counts 14.8% in the 2016 vs 16.1% in the 2010.
The study reports annual sales for each country in the World and we track Hyundai‘s sales in 140 countries.
On top of all countries in the 2016 there was China with 23.2% of global sales share (from 20.1% in the 2010), ahead of USA with 15.8% (from 14.3%), South Korea with 13.5% (from 17.9%), India with 10.3% and Brazil with 4.1%.
In the study all models sales are analyzed from 2010 to 2016.
Please click on the product figure to see the Contents details.
|Rank 2017||Regional sales||Q1||Q2||Jul 17||Aug 17||YTD Aug 17||Var YTD 2017|
|Ran 2017||Models||Sales 2017||Sales Aug||Var 2017||Var Aug|
|5||Hyundai Santa fe||186.282||23.619||-17,6%||-21,2%|
|8||Hyundai Grand i10||120.122||14.694||10,6%||-4,2%|