Hyundai. The 2017 is the sharpest year of its history

Hyundai Global Performance

Hyundai Global Sales Performance in the last 6 years had been aligned with the industry confirming the 5th place in the global car brands ranking, having lost the 4th for the negative 2016 score (down 0.5%) in favor of Nissan.

In the period 2010-2016 Hyundai global sales (only the brand, not the group) improved significantly from 3.75 million vehicles to 4.86 million, gaining 1.08 million units and performing a Compound annual growth rate  (C.A.G.R) of 4.8%, albeit the last year was down 0.5%.

In the same period the total industry C.A.G.R. has been +4.6%.

In this period, Hyundai confirmed the fifth place in the global car ranking.

In our exclusive study we report sales, year by year, for each region. So it is detailed the sales variations behind the fact that the top region actually is the Asian achieving a 2016 mix of 54.7% (vs. 51.7% in the 2010). The second region is American (North, Center and South) with 26.1% of total (vs. 25.7% in the 2010) while the European counts 14.8% in the 2016 vs 16.1% in the 2010.

The study reports annual sales for each country in the World and we track Hyundai‘s sales in 140 countries.

On top of all countries in the 2016 there was China with 23.2% of global sales share (from 20.1% in the 2010), ahead of USA with 15.8% (from 14.3%), South Korea with 13.5% (from 17.9%), India with 10.3% and Brazil with 4.1%.

In the study all models sales are analyzed from 2010 to 2016.

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 130 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

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