In March 2013 Spain car market kept pace slipping towards inferno.

Spanish car sales were 72,711 in March, 13.9% below last year. On year-to-date basis sales were 180.755, a fall of 11.4% versus 2012. This result was worse than February when the year-over-year decline was approximately 10%. The fall comes despite the implementation of a subsidy scheme (Plan PIVE2), which allows customers who turn in their used car to obtain rebates of up to 2000 euros, partially funded by the state and part by the automotive companies. The benefit coming from this scheme is estimated by the industry association Anfac to be of 1.000 contracts per day or 30.000 in a month, 41% of March sales.

The association mentions, among others, a technical factor to explain the downturn: there were less working days in March of this year due to the anticipation compared to 2012 of the Easter holidays (3 days) from April to end of March. Details! Main fact is that the bottom of the crisis was not found.

On a more general note the negative trend is still fueled by the macroeconomic situation.

Looking at the best brands performance:

Opel was the clear winner in March with 6.886 sales, a volume increase of more than 20% year-on-year, spurred by the outstanding performance of the Corsa subcompact, which flew from 14th position in the model ranking to number 1. This enabled the GM brand to climb to 4th position in Q1 sales with 13.893 units and 7.7% share.

Volkswagen climbed one spot to 2nd place selling 6,707 units with a share of 9.2%, up 0.3 points from the previous month, but down compared to last year. Year-to-date sales were 15.675 with a share of 8.7%. A good performance fueled by Polo, the brand’s bestseller, and by the Golf which follows near.

Seat third, selling 6.419 vehicles with a share of 8.8%%, 0.6 points down from the previous month. It kept its leadership in year-to-date sales with 15.669 sales and a lead of more than 300 units versus Volkswagen. Seat held 4 models in the top 50, with the Ibiza in 4th position.

Citroen declined one step, with 5.553 units and a share of 7.8%%, well below February’s 9.3. Year-to-date sales were 13.893 with a share of 7.5%%. None of its models made it to the top ten ranking.

Ford recovered some steam moving from 8th place in February to 5th last month (5,504 sales and 7.6% share) but it is still trailing behind last year’s performance when it achieved in Q1 a market penetration of 2.1 percentage points high.

Renault was 6th (4th in February) selling 5,383 vehicles with a share of 7.4%, up 0.6 points from the previous month. Year-to-date sales were 12,404 with a share of 6.9%. The best-selling model was the Clio in which jumped from 8th to 4th position in the ranking.

Peugeot slid down to 7th place after the podium reached in February. The 5,276 March sales, although enough to sustain a higher market share in the quarter vs. 2012 (8.5%, +0.7) were not enough to help the brand keep the spot in YTD ranking where it is now third with 15,304 sales and 8.5% share. Only one model (208) in the top ten compared with 5 last month.

Nissan was 8th (10th year-to-date and overtaking Toyota) selling 4,018 units with a share of 5.5%, up 1.2 points from the previous month. A good performance sustained by Qashqai sales moving up from 7th most sold vehicle to 2nd in the market place

The premium brands Audi and BMW respectively in 9th and 10th both gained market share on year-over-year basis, reaching 4.8% and 4.1% and kicking Toyota, which had a dismal month (2.590 sales, almost half of last year, and share of 3.6%) out of the top ten.

In the table below, the top 25 brands, ordered by year-to-date position:

Rank Ytd

Brand

Mar

Ytd Mar

Q1 2012

Q2 2012

Q3 2012

Q4 2012

Feb

Mar

Ytd Mar

1

Seat

6.419

16.017

7,7%

8,3%

7,2%

8,1%

9,4%

8,8%

8,9%

2

Volkswagen

6.707

15.675

9,1%

9,5%

8,5%

8,2%

8,9%

9,2%

8,7%

3

Peugeot

5.276

15.304

7,8%

8,3%

7,7%

7,9%

11,3%

7,3%

8,5%

4

Opel

6.886

13.893

6,8%

7,8%

7,0%

6,5%

5,8%

9,5%

7,7%

5

Citroen

5.640

13.647

7,8%

8,1%

6,9%

6,7%

9,3%

7,8%

7,5%

6

Renault

5.383

12.404

6,5%

8,0%

7,5%

8,3%

6,8%

7,4%

6,9%

7

Ford

5.504

11.155

8,1%

7,1%

7,2%

6,6%

4,9%

7,6%

6,2%

8

Audi

3.522

9.982

5,2%

5,4%

5,3%

4,6%

6,0%

4,8%

5,5%

9

Nissan

4.018

9.150

5,5%

4,6%

5,0%

5,4%

4,3%

5,5%

5,1%

10

BMW

2.977

8.772

3,9%

3,0%

3,9%

4,0%

5,3%

4,1%

4,9%

11

Toyota

2.590

7.892

5,3%

4,5%

5,8%

5,0%

4,0%

3,6%

4,4%

12

Hyundai

2.545

7.435

3,9%

3,6%

4,4%

5,2%

3,6%

3,5%

4,1%

13

Mercedes

2.016

5.858

3,0%

2,8%

3,2%

3,2%

3,2%

2,8%

3,2%

14

Dacia

1.644

5.196

1,8%

2,3%

2,6%

3,8%

2,2%

2,3%

2,9%

15

Fiat

2.167

5.166

2,5%

2,5%

1,9%

2,1%

3,1%

3,0%

2,9%

16

Kia

1.380

3.981

2,5%

2,2%

3,2%

2,8%

2,2%

1,9%

2,2%

17

Skoda

1.325

3.060

2,3%

2,1%

1,9%

1,6%

1,7%

1,8%

1,7%

18

Chevrolet

1.106

2.368

2,2%

2,2%

2,4%

1,8%

1,0%

1,5%

1,3%

19

Mini

787

2.058

1,1%

1,0%

1,1%

1,0%

1,2%

1,1%

1,1%

20

Land Rover

669

1.828

1,0%

0,9%

0,9%

1,0%

0,8%

0,9%

1,0%

21

Honda

951

1.764

0,8%

0,7%

1,0%

1,0%

0,8%

1,3%

1,0%

22

Volvo

649

1.383

0,9%

0,9%

0,8%

1,1%

0,7%

0,9%

0,8%

23

Mazda

402

1.274

0,6%

0,6%

0,7%

0,6%

0,7%

0,6%

0,7%

24

Alfa Romeo

372

935

0,4%

0,6%

0,7%

0,5%

0,3%

0,5%

0,5%

25

Suzuki

289

750

0,6%

0,5%

0,5%

0,5%

0,5%

0,4%

0,4%

A number of considerable movements among the list of the top selling 50 models in the market, which could possibly be explained by registrations made in such channels as rentals and company cars.

Super jump by the Opel Corsa from 14th to 1st place achieving 59% of Q1 sales in March: that certainly sustained Opel’s performance.

Some other big leaps are worth mentioning:

• Qashqai from 7th to 2nd with 2706 March sales and 3.7% market share

• Clio from 8th to 4th with 2437 sales, 3.4%

• Opel Astra from 15th to 10th and 2009 sales, 2.8%

• Ford Fiesta from 24th to 7th (2318 sales in March, representing 63% of Q1 sales)

• Ford C Max from 31st to 15th place with 1176 sales

• Nissan Juke from 33rd to 18th place with 945 sales

• Citroen C3 Picasso from 73rd to 22nd (830 out 1148 sales done in March)

Among those models losing ground the most significant are

• The Volkswagen Polo down 4 places to 5th with 2389 and more balanced mix in the quarter (42% of sales in March)

• Citroen C4, sliding from 6th to 13th with 1326 sales

• Peugeot 308 dramatically falling from 2nd to 16th position with only 1,129 sales out of the 4038 in the quarter (28%)

• Seat Altea down from 17th to 37th place, with 556 sales and below 1% market share for the first time

In the table below, the best-selling 50 models, ranked for last month position:

Rank Mar

Rank Feb

Rank 2012

Mar

Ytd Mar

2012

Jan

Feb

Mar

Ytd Mar

1

14

6

Opel Corsa

3.216

5.476

2,4%

2,4%

1,9%

4,4%

3,0%

2

7

2

Nissan Qashqai

2.706

5.939

3,2%

3,2%

2,8%

3,7%

3,3%

3

5

7

Seat Leon

2.619

5.810

2,3%

2,7%

3,1%

3,6%

3,2%

4

8

13

Renault Clio

2.437

5.181

1,9%

2,3%

2,8%

3,4%

2,9%

5

1

5

Volkswagen Polo

2.389

5.678

2,5%

1,8%

4,1%

3,3%

3,1%

6

4

1

Seat Ibiza

2.366

5.487

3,4%

2,6%

3,2%

3,3%

3,0%

7

24

11

Ford Fiesta

2.318

3.681

1,9%

1,3%

1,2%

3,2%

2,0%

8

10

4

Volkswagen Golf

2.203

4.638

2,5%

2,1%

2,4%

3,0%

2,6%

9

3

19

Peugeot 208

2.097

4.873

1,4%

1,9%

3,2%

2,9%

2,7%

10

15

10

Opel Astra

2.009

4.143

1,9%

2,2%

1,8%

2,8%

2,3%

11

9

3

Renault Megane

1.858

4.362

2,9%

2,2%

2,4%

2,6%

2,4%

12

11

15

Citroen C4 Picasso

1.532

3.336

1,7%

1,1%

2,2%

2,1%

1,8%

13

6

8

Citroen C4

1.326

3.807

2,3%

1,5%

3,0%

1,8%

2,1%

14

21

12

Ford Focus

1.213

2.819

1,9%

1,7%

1,3%

1,7%

1,6%

15

31

17

Ford C-Max

1.176

2.368

1,5%

1,2%

1,0%

1,6%

1,3%

16

2

9

Peugeot 308

1.129

4.038

2,0%

1,7%

3,5%

1,6%

2,2%

17

20

23

Hyundai i30

954

2.645

1,2%

1,8%

1,3%

1,3%

1,5%

18

33

30

Nissan Juke

945

2.286

1,1%

1,5%

1,0%

1,3%

1,3%

19

27

18

Dacia Sandero

922

3.315

1,4%

3,4%

1,2%

1,3%

1,8%

20

26

24

Audi A3

897

2.539

1,1%

1,9%

1,2%

1,2%

1,4%

21

12

26

BMW 1-Series

849

2.901

1,1%

1,7%

2,1%

1,2%

1,6%

22

73

83

Citroen C3 Picasso

830

1.148

0,3%

0,2%

0,3%

1,1%

0,6%

23

18

36

BMW 3-Series

817

2.322

0,9%

1,3%

1,5%

1,1%

1,3%

24

16

35

Peugeot 3008

741

2.112

0,9%

0,9%

1,6%

1,0%

1,2%

25

34

22

Hyundai ix35

722

1.955

1,3%

1,3%

1,0%

1,0%

1,1%

26

33

26

Renault Megane

720

1.710

0,0%

1,0%

0,8%

1,0%

0,9%

27

23

45

Fiat Panda

717

1.668

0,7%

0,5%

1,2%

1,0%

0,9%

28

28

78

Mercedes A Class

706

1.930

0,4%

1,1%

1,2%

1,0%

1,1%

29

19

38

Audi A1

695

1.931

0,9%

0,8%

1,4%

1,0%

1,1%

30

30

20

Toyota Auris

661

2.233

1,4%

1,9%

1,1%

0,9%

1,2%

31

25

33

Audi A4

647

1.945

1,0%

1,2%

1,2%

0,9%

1,1%

32

35

31

Kia Sportage

637

1.662

1,1%

1,0%

0,9%

0,9%

0,9%

33

46

27

Volkswagen Passat

596

1.467

1,1%

1,0%

0,6%

0,8%

0,8%

34

68

82

Honda Civic

580

887

0,3%

0,2%

0,4%

0,8%

0,5%

35

42

154

Fiat 500 L

570

1.042

0,0%

0,1%

0,7%

0,8%

0,6%

36

50

39

Fiat 500

569

1.438

0,9%

1,1%

0,6%

0,8%

0,8%

37

17

29

Seat Altea

556

1.970

1,1%

1,1%

1,5%

0,8%

1,1%

38

47

32

Volkswagen Tiguan

533

1.460

1,0%

1,1%

0,6%

0,7%

0,8%

39

54

43

Volkswagen Touran

531

1.194

0,7%

0,7%

0,5%

0,7%

0,7%

40

52

37

Skoda Fabia

521

1.093

0,9%

0,5%

0,6%

0,7%

0,6%

41

43

42

Mercedes B Class

509

1.432

0,8%

1,1%

0,7%

0,7%

0,8%

42

13

14

Citroen C3

483

2.313

1,8%

1,2%

2,1%

0,7%

1,3%

43

51

52

Range Rover Evoque

482

1.221

0,6%

0,8%

0,6%

0,7%

0,7%

44

56

57

Toyota Verso

468

1.017

0,5%

0,5%

0,5%

0,6%

0,6%

45

36

25

Toyota Yaris

467

1.731

1,1%

1,5%

0,9%

0,6%

1,0%

46

49

41

Dacia Duster

467

1.157

0,8%

0,7%

0,6%

0,6%

0,6%

47

53

53

BMW X1

458

1.298

0,6%

1,0%

0,5%

0,6%

0,7%

48

55

71

Mini Countryman

436

997

0,4%

0,5%

0,5%

0,6%

0,6%

49

64

16

Peugeot 207

433

877

1,6%

0,4%

0,4%

0,6%

0,5%

50

70

51

Chevrolet Aveo

422

834

0,6%

0,4%

0,4%

0,6%

0,5%

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This report was written by Frederick.

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