Ireland Car Market in 2015 recovered the 30% fueled by a roaring economy.

Ireland Car Market in 2015 Ford-S-MAX_2015

Ireland Car Market in 2015 recovered the 30% fueled by a roaring economy. Following the 2014 strong increase the sales figures are now back over the 100.000 units. Volkswagen is leader with the Golf best-seller.

Economic Environment

The Irish economy continues to show clear signs that its recovery continues unabated despite global headwinds. Figures released by the Central Statistics Office of Ireland showed that the economy expanded 1.4% quarter-on-quarter, which came in below Q2’s 1.9% expansion. The reading came on the back of a moderate increase in private consumption which was offset by a notable drop in net exports and fixed investment.

The Irish economy continues to outperform its regional peers and is poised to be the fastest growing economy in the Euro area in 2015 for the second consecutive year. However, fears remain that the Irish economy remains vulnerable to external shocks because the government has continued to exceed its fiscal targets. Furthermore, public spending has gone up as well and taxes have been slashed ahead of the 2016 April parliamentary elections.

Market Outlok

Fueled by strong economic recovery, the Irish vehicles market is fast recovering from the heal bottomed the day after the dramatic financial crisis that severely hit the country in the 2009. Following the strong recovery scored in the period 2014-2015 the market volume is still far around 60.000 units from the record, scored in the 2007 at 187.000.

According to data released by S.I.M.I. the Society of Irish Car Manufacturers, the car passenger’s sales in the 20115 had been 125.161, up 30.0% from the previous year.

Best selling brand was again Volkswagen with 15.379 sales (+31.6%) followed by Toyota with 13.109 (+27.5%), Ford with 12.050 (+29.6%) and Hyundai with 11.484 (+40.6%).

The top model was the Volkswagen Golf with 5.525 (+20.8%) ahead of the Ford Fiesta and Focus respectively with 4.503 (+44.3%) and Focus (+15.3%). To see the data of the top 100 models, please refer to the report we dedicated.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Dec Rank 2015 Brand Sales Dec Sales 2015 Dec Var 2015 Var Share Dec Share 2015
4 1 Volkswagen 29 15.379 -9,4% 31,6% 8,9% 12,3%
1 2 Toyota 116 13.109 -26,1% 27,5% 35,7% 10,5%
12 3 Ford 2 12.050 -91,3% 29,6% 0,6% 9,6%
4 4 Hyundai 29 11.484 40,6% 8,9% 9,2%
10 5 Nissan 4 11.198 -78,9% 59,0% 1,2% 9,0%
5 6 Skoda 17 7.816 23,8% 5,2% 6,3%
12 7 Opel 2 7.483 -93,8% 17,7% 0,6% 6,0%
9 8 Renault 5 6.090 -79,2% 24,6% 1,5% 4,9%
14 9 Kia 5.481 -100,0% 29,3% 0,0% 4,4%
2 10 Audi 38 5.224 22,1% 11,7% 4,2%
3 11 BMW 30 4.833 20,1% 9,2% 3,9%
7 12 Dacia 8 3.784 -57,9% 40,4% 2,5% 3,0%
10 13 Peugeot 4 3.585 0,0% 23,3% 1,2% 2,9%
13 14 Mercedes 1 2.634 26,9% 0,3% 2,1%
14 15 Seat 2.499 2,7% 0,0% 2,0%
14 16 Mazda 2.236 24,8% 0,0% 1,8%
14 17 Citroen 1.830 29,8% 0,0% 1,5%
5 18 Volvo 17 1.564 29,5% 5,2% 1,3%
8 19 Honda 6 1.507 10,4% 1,8% 1,2%
14 20 Suzuki 881 34,9% 0,0% 0,7%
14 21 Mitsubishi 872 46,8% 0,0% 0,7%
6 22 Land Rover 11 775 44,9% 3,4% 0,6%
14 23 Mini 662 35,9% 0,0% 0,5%
13 24 Fiat 1 634 -85,7% 5,3% 0,3% 0,5%
11 25 Lexus 3 501 41,9% 0,9% 0,4%
14 26 Jaguar 268 41,1% 0,0% 0,2%
14 27 Subaru 199 26,8% 0,0% 0,2%
14 28 SsangYong 107 -17,1% 0,0% 0,1%
14 29 Jeep 93 0,0% 0,1%
14 30 Porsche 85 73,5% 0,0% 0,1%
14 31 Alfa Romeo 43 19,4% 0,0% 0,0%
12 32 Chrysler 2 23 4,5% 0,6% 0,0%
14 33 Maserati 9 125,0% 0,0% 0,0%
14 34 Bentley 3 0,0% 0,0%
14 35 Perodua 2 -71,4% 0,0% 0,0%
14 35 Tesla 2 0,0% 0,0%

Rank Dec Rank 2015 Group Sales Dec Sales 2015 Dec Var 2015 Var Share Dec Share 2015
2 1 Volkswagen 84 31.006 140,0% 25,2% 24,6% 24,8%
5 2 Renault-Nissan 17 21.072 -72,6% 44,1% 5,0% 16,8%
4 3 Hyundai-Kia 29 16.965 314,3% 36,8% 8,5% 13,6%
1 4 Toyota 119 13.610 -24,2% 28,0% 34,8% 10,9%
10 5 Ford 2 12.050 -91,3% 29,6% 0,6% 9,6%
10 6 General Motors 2 7.483 -93,8% 17,7% 0,6% 6,0%
3 7 BMW 30 5.495 500,0% 21,8% 8,8% 4,4%
8 8 PSA 4 5.415 -55,6% 25,4% 1,2% 4,3%
11 9 Mercedes Daimler 1 2.634 26,9% 0,3% 2,1%
12 10 Mazda 2.236 -100,0% 24,8% 0,0% 1,8%

Rank 2015 Rank Dec Model Sales Dec Sales 2015 Dec Var 2015 Var Share Dec Share 2015
1 4 Volkswagen Golf 28 5.525 0,0% 20,8% 8,3% 4,4%
2 1 Ford Fiesta 57 4.503 2750,0% 44,3% 16,9% 3,6%
3 5 Ford Focus 21 4.364 0,0% 15,1% 6,2% 3,5%
4 10 Nissan Qashqai 7 4.163 0,0% 9,2% 2,1% 3,3%
5 16 Skoda Octavia 3.887 36,5% 0,0% 3,1%
6 16 Volkswagen Passat 3.578 53,2% 0,0% 2,9%
7 2 Toyota Corolla 52 3.474 0,0% 15,6% 15,4% 2,8%
8 16 Hyundai ix35 3.429 30,1% 0,0% 2,8%
9 15 Toyota Yaris 1 2.840 0,0% 38,4% 0,3% 2,3%
10 14 Kia Sportage 2 2.589 0,0% 33,5% 0,6% 2,1%
11 16 Ford Mondeo 2.497 149,0% 0,0% 2,0%
12 6 Toyota Auris 20 2.482 -80,0% 21,5% 5,9% 2,0%
13 15 Volkswagen Polo 1 2.144 0,0% 19,9% 0,3% 1,7%
14 14 Opel Astra 2 2.099 0,0% 18,7% 0,6% 1,7%
15 8 Opel Corsa 9 1.928 0,0% 49,1% 2,7% 1,6%
16 14 Hyundai i30 2 1.873 0,0% 17,7% 0,6% 1,5%
17 13 Renault Clio 3 1.857 0,0% 5,0% 0,9% 1,5%
18 11 Nissan Pulsar 5 1.821 0,0% 1739,4% 1,5% 1,5%
19 13 Toyota Avensis 3 1.819 0,0% 23,3% 0,9% 1,5%
20 16 Opel Insignia 1.807 -6,1% 0,0% 1,5%
21 9 Dacia Duster 8 1.795 0,0% 11,5% 2,4% 1,4%
22 9 Dacia Sandero 8 1.729 0,0% 105,2% 2,4% 1,4%
23 16 Toyota RAV4 1.719 39,9% 0,0% 1,4%
24 15 Hyundai i40 1 1.691 0,0% 21,5% 0,3% 1,4%
25 14 Nissan Note 2 1.637 0,0% 59,2% 0,6% 1,3%
26 15 BMW 5 Series 1 1.598 0,0% 3,6% 0,3% 1,3%
27 13 Renault Captur 3 1.564 0,0% 41,0% 0,9% 1,3%
28 15 Hyundai i10 1 1.500 0,0% 92,3% 0,3% 1,2%
29 16 Hyundai i20 1.494 115,3% 0,0% 1,2%
30 16 Skoda Fabia 1.348 87,2% 0,0% 1,1%

 

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